Poppy Butcher

Clients over the period have included:

• Reckitt - a global CPG company behind some of the world's most trusted Health and Hygiene consumer brands
• Creative/Advertising Agencies - including Iris Worldwide, Leith, Superson, Cult LDN, Collider and Fearlessly Frank
• ABB - a global technology and industrial leader within the Process Automation and Energy Industries
• Avida Global - a cultivator and contract manufacturer in the medical cannabis and wellness space
• Kingfisher - a mobile experience company working with telecoms providers to optimise the lifecycle of mobile devices

• Worked across Reckitt's portfolio of brands, and markets, to generate positive news-flow for Reckitt and mitigate against potential issues
• Identified and leveraged Reckitt's USP's and IP across the company's brand portfolio and markets for reputational gain
• Collaborated with teams including R&D, Data & Analytics, Microbiology, Sustainability and GenAI, to understand and translate new ideas and concepts into engaging stories and content
• Worked with brand leads and agencies across developed and emerging markets to hone media strategy, messaging and press materials for new product launches
• Secured panel and speaking opportunities for the Reckitt Marketing Excellence team at Cannes Lions 2024 & 2025 on topics including GenAI, Creative Effectiveness, Creator Economy and DEI
• Helped develop the narrative on Reckitt's use of GenAI and promoted the company's GenAI marketing pilots
• Provided day-to-day PR support to the Director of Media Relations

Overall responsibility for PR & communications, working with the Group CEO, CMO and multiple stakeholders, to position Ogilvy as the most influential communications group in the UK and its agencies as leaders in their respective disciplines.

• Managed PR & communications across the group resulting in positive and on-message press coverage doubling year-on-year
• Awarded a Gold Lion 2013 for Ogilvy's Babies of the Borough behavioural change campaign by securing coverage spanning 35 media in 12 countries and across three continents
• Lead agency cross-collaboration leading to OgilvyOne/Ogilvy PR's ‘Kern Gnome' campaign being recognised as the most awarded global PR campaign of 2013
• Secured profiles for Ogilvy's CEO in the FT, Evening Standard, City AM, Campaign Magazine and The Drum
• Promoted creative campaigns for clients including Unilever (Dove, Hellmannʼs), British Airways, Philips, EY, Kronenbourg, Expedia, Pizza Hut and HM Treasury in global creative/marketing trade titles
• Organised Ogilvy's presence at Cannes Lions and Adweek Europe encompassing seminars, panel discussions, client and media engagement
• Initiated PR best practice including PR measurement, media training and messaging workshops
• Created Ogilvy's issues and crisis management procedure
• Appointed and managed external PR agencies

Worked with H&Kʼs Global CEO, CMO, and PR teams across the network, to position H&K as the world's leading PR and communications consultancy

• Generated more press coverage for H&K than its competitors (PR Week Feb 2011)
• Managed H&Kʼs presence at Cannes Lions 2009, 2010 & 2011 and collaboration with Twitter, ImprovEverywhere and Angry Birds

Responsible for the planning, strategic direction and overall running of campaigns across accounts in the Corporate, Professional & Financial Services team.

• Clients included HSBC, Western Union, Post Office, Kotak and the Learning & Skills Council
• Experience included international hub management, media relations, organising large-scale events, CSR, crisis and issues management, managing teams