Learning New Technology
Poonam Chanda
Digital Marketing Expert
Hatfield,Herefordshire
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
1
1
Certification
1
1
Language
Work History
Digital Marketing Associate
Cognizant Technology Solutions India Private Limited
New Delhi
08.2021 - Current
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Utilized effective digital marketing methods to increase sales [X]%.
- Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Implemented new strategies to improve click-through rates and conversion.
- Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
Digital Marketing Specialist
Wns Pvt limited
New Delhi
05.2019 - 01.2021
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Evaluated market trends to stay current on consumer and competitor changes.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Created customized marketing materials to increase product awareness.
Sales Coordinator
Supercraft Fabricators & Engineering LLP
Gujrat
04.2016 - 05.2019
- Enhanced product presentation and promotional material displays, working alongside retail representatives.
- Managed efficient RFP database and responses, generating timely reports to inform and adjust plans.
- Employed closing sales techniques, upselling and customer loyalty incentives to boost sales.
- Kept detailed records of sales and customer information in CRM software, updating database regularly to maintain top-notch service.
Customer Service Associate
Convergys India Services Private limited
New Delhi
03.2014 - 11.2015
- Developed and actualized customer service initiatives to decrease wait times.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Demonstrated items to customers and created customer awareness, interest and sales.
- Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
- Responded to customer calls and emails to answer questions about products and services.
- Resolved concerns with products or services to help with retention and drive sales.
- Used company troubleshooting resolution tree to evaluate technical problems and find appropriate solutions.
Customer Service Executive
Page Point Services (India Pvt Limited)
New Delhi, DL
11.2007 - 12.2011
- Developed and actualized customer service initiatives to decrease wait times.
- Answered customer telephone calls promptly to avoid on-hold wait times.
- Recommended products to customers, thoroughly explaining details.
- Answered product and service questions, suggesting other offerings to attract potential customers.
- Collected customer feedback and made process changes to exceed customer satisfaction goals
- Informed customers about special promotions and provided detailed information for various products
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
Education
High School Diploma -
Emmanuel Christian High School
Assam 08.2004 - 05.2005
Bachelor of Commerce - Higher Secondary
Darrang College
Assam 07.2006 - 05.2007
BBA - With Computer Application
Annamalai University
Annamalai Nagar 05.2009 - 12.2011
Skills
Strategic planning
Keyword optimization
Digital marketing
Marketing programs
Google Slides
Digital media
Campaign execution
Customer engagement
Project management
Brand strategy
Certification
Certified in Google Ads
Interests
Music
Cooking
Travelling to new places
Timeline
Digital Marketing Associate
Cognizant Technology Solutions India Private Limited
08.2021 - Current
Digital Marketing Specialist
Wns Pvt limited
05.2019 - 01.2021
Sales Coordinator
Supercraft Fabricators & Engineering LLP
04.2016 - 05.2019
Customer Service Associate
Convergys India Services Private limited
03.2014 - 11.2015
BBA - With Computer Application
Annamalai University
05.2009 - 12.2011
Customer Service Executive
Page Point Services (India Pvt Limited)
11.2007 - 12.2011
Bachelor of Commerce - Higher Secondary
Darrang College
07.2006 - 05.2007
High School Diploma -
Emmanuel Christian High School
08.2004 - 05.2005