Ping Han

Innovative marketing specialist with outstanding credentials in marketing and communications. Self-starter with broad comprehension of branding, social media and marketing tools. Exudes solid communication and analytical skills.

• Social media content creators
• Music and piano enthusiasts

• Evaluating Standardisation and Adaptation Strategies in Multinational Corporations: A Case Study of Callaway Golf in Japan (Dissertation), 2022-2023, Analysed Callaway Golf's strategic decisions in the Japanese market., Explored the company's approach to product adaptation, brand localisation, distribution channel strategy, and promotional activities.
• Internationalisation Business Plan for UK Car Leasing Brand Leaseloco (Team Project), 2022, Undertook thorough market research and analysis for Leaseloco's entrance into the US market., Devised a strategic entry plan, identifying prime market opportunities and potential barriers., Worked collaboratively to develop a detailed internationalisation business plan.
• The impact of social media on brand loyalty among female cosmetic consumers in the UK. (Dissertation), 2020, Identified the cosmetic brands with the highest customer loyalty and analysed the reasons that influence loyalty., Examined the characteristics of the female cosmetics industry in the UK., Explored consumer attitudes towards social media marketing and determined whether social media marketing is an effective way to increase brand loyalty.