Pilleriin Fincham
Auchterarder
Summary
Creative Senior Copywriter with 10+ years of experience across UX, brand, and performance marketing. I craft distinctive brand voices that connect with audiences, simplify complex user journeys, and drive measurable engagement and conversion. I’ve partnered with major brands including Visa, Bolt, EasyJet, and Adidas, delivering work across campaigns, product experiences, and multi-channel marketing.
Alongside hands-on copywriting, I’ve led and managed external agencies and cross-functional teams to deliver high-quality creative at speed. I’m actively involved in shaping strategy, defining best practices, and improving how teams work together, streamlining processes and introducing AI-powered workflows to increase efficiency and output without compromising craft.
Overview
10
10
years of professional experience
Work History
Marketing Content & UX Writing Lead
Zava
10.2025 - Current
- Owned UX and marketing copy across key journeys including onboarding flows, product microcopy, landing pages, CRM, and paid campaigns
- Partnered cross-functionally with Product, Design, Commercial, and Growth teams to deliver clear, conversion-focused content across the full user journey
- Developed tone of voice systems and content frameworks, ensuring consistency across product and marketing at scale
- Led and mentored content writers, enhancing quality and consistency of UX and marketing output while improving craft and execution speed
- Leveraged data, user insight, and AI-enabled workflows to enhance content performance, streamline production, and optimise user experience
Senior Copywriter
TransferGo
01.2022 - 10.2025
- Led and delivered comprehensive brand and marketing campaigns across CRM, performance media, websites, blogs, social, OOH, and paid advertising, enhancing brand visibility and engagement.
- Conducted brainstorming sessions and collaborated on major brand campaigns for Visa, Bolt, EasyJet, and Expatrio
- Shaped and refined UX copy across digital platforms, improving clarity and flow to elevate user experience.
- Developed a consistent brand voice across multiple locales and hubs, while optimising content workflows
- Coordinated translation and localisation for 16 languages, collaborating with external agencies to ensure accuracy and consistency in brand messaging.
Content Lead
Run4It
04.2016 - 01.2022
- Created and executed content strategies that enhanced brand awareness, engagement, and conversion rates
- Produced original, responsive copy that expanded customer base while adhering to content standards and optimising for SEO
- Collaborated on brand campaigns for Adidas, Brooks, Ronhill, and many more
- Modified website layout and content based on insights from usability testing and analytics
Education
Digital Copywriting for Social and Content Marketing -
Chartered Institute of Marketing
11-2022
Product Psychology Masterclass -
Growth Design
10-2025
Creativity for Copywriters -
Chartered Institute of Marketing
09-2023
Storytelling for Persuasive Presentations -
Chartered Institute of Marketing
06-2024
Bachelor's Degree - Business Studies
The Open University
06-2016
Skills
- Brand and product marketing
- UX writing
- Conversion copywriting
- Content strategy
- AI-powered workflows
- Localisation management
- Strong communication skills
Languages
English
Estonian
German
Russian
Timeline
Marketing Content & UX Writing Lead
Zava
10.2025 - Current
Senior Copywriter
TransferGo
01.2022 - 10.2025
Content Lead
Run4It
04.2016 - 01.2022
Digital Copywriting for Social and Content Marketing -
Chartered Institute of Marketing
Product Psychology Masterclass -
Growth Design
Creativity for Copywriters -
Chartered Institute of Marketing
Storytelling for Persuasive Presentations -
Chartered Institute of Marketing
Bachelor's Degree - Business Studies
The Open University