Phoebe Ward
London
Summary
BA Fashion Journalist and content creation graduate from London College of Fashion. Expertise in journalistic writing, editing, interviewing, and storytelling. Background in fine art and styling, complemented by experience in high-end retail and media production. Ready to contribute skills and creativity in dynamic, collaborative environments.
Overview
8
8
years of professional experience
Work History
Style Advisor
Me + Em
London
10.2025 - Current
- Providing a luxury customer experience for clients, ensuring every customer is left with a great shopping experience.
- Carrying out personalised styling sessions, listening to clients' needs, and following cues to build rapport.
- Visual merchandising and ensuring the shop floor intrigues and inspires customers, with a keen eye for detail.
- Resolved customer complaints with professionalism for positive outcomes.
- Used knowledge of the brand to inform clients and drive sales.
- Processing transactions, refunds, exchanges, and phone orders.
- Offering solutions and alternatives to items, and placing warehouse orders when needed.
- Assisting in stock take and deliveries.
- Responded promptly to customer email and phone communications.
- Inspired clients to try new trends, explore colours and innovate styles to revamp wardrobe and provide fashion makeover.
Sales Advisor
& Other Stories
London
10.2024 - 02.2025
- Delivered exceptional customer service by providing personalised styling advice and recommendations.
- Maintained a visually appealing and organised shop floor, ensuring alignment with brand standards.
- Collaborated with colleagues to meet daily sales targets, contributing to a positive team dynamic.
Sales Advisor
Victoria’s Secret
London
01.2023 - 04.2023
- Created memorable customer experiences through bespoke product recommendations and service.
- Performed fittings to carefully tailor products to each customer.
Sales Advisor
Superdrug
Bournemouth
07.2022 - 09.2022
- Assisted customers with product selection and provided recommendations tailored to their needs.
- Supported operational activities, including in-store pick-up and stock replenishment.
Studio Assistant
Arcetera
Bournemouth
08.2021 - 07.2022
- Advised clients on custom framing and artistic choices, enhancing their in-store experience.
- Supported the construction of bespoke frames, ensuring quality and attention to detail.
Drafting Assistant
Scott Fleary Productions
London
05.2018 - 06.2018
- Gained hands-on experience in designing and constructing sets for theatre, TV, and music industries.
- Collaborated with professionals to refine drafting and creative skills during this placement.
Education
BA (Hons) - Fashion Journalism and Content Creation
London College of Fashion, University of The Arts London
London2025
Foundation - Art and Design
Arts University Bournemouth
2022
A-Levels - Art, French, English Language, and Literature
Twynham School
Bournemouth2021
Skills
- News & Feature writing
- Interviewing and research
- Digital publishing
- Styling
- Hair & Makeup
- Adobe InDesign & Photoshop (Intermediate)
- Social media content planning
- Product Knowledge
- Visual Merchandising
- Communication & Collaboration
- Luxury customer experience
- French speaking, writing and reading (Intermediate)
Languages
French
Intermediate
B1
Timeline
Style Advisor
Me + Em
10.2025 - Current
Sales Advisor
& Other Stories
10.2024 - 02.2025
Sales Advisor
Victoria’s Secret
01.2023 - 04.2023
Sales Advisor
Superdrug
07.2022 - 09.2022
Studio Assistant
Arcetera
08.2021 - 07.2022
Drafting Assistant
Scott Fleary Productions
05.2018 - 06.2018
BA (Hons) - Fashion Journalism and Content Creation
London College of Fashion, University of The Arts London
Foundation - Art and Design
Arts University Bournemouth
A-Levels - Art, French, English Language, and Literature
Twynham School