Phoebe Ollerearnshaw
London
Summary
High-performing Marketing Manager with impressive portfolio of international and domestic project accomplishments, spanning five years. Outgoing, hands-on professional who embodies valuable relationship building and retention skills. Experienced at orchestrating impactful marketing campaigns, seeing them through the life-cycle and delivery process to maximise attendance and exposure. Calm and productive under pressure, comfortable meeting changing priorities in fast-paced environments. Strengths include leveraging data to create optimised approaches and capitalising on new opportunities.
Overview
7
7
years of professional experience
Work history
Global Events Marketing Manager
William Reed
London
11.2022 - Current
- Planning and implementing effective, targeted integrated marketing campaigns for World Retail Congress programme to drive customer numbers and enrich their relationship with us.
- Working across the full suite of marketing channels including social media, email marketing, websites, paid media, partnerships etc.
- Project managing teams through the creation of a suite of marketing collateral, including digital, print and video assets.
- Actively monitoring the brand identity and tone of voice, curating and creating copy, and briefing collateral into internal design teams and/ or external service providers.
- Allocating spend and resources that will generate the best returns, whilst carefully managing costs to ensure profit targets are also met.
- Ensuring all marketing and telesales activity and results are tracked and measured to allow dynamic investment based on analysis of current and past performance.
- Creating comprehensive data and segmentation strategies to ensure total audience is reached with the right messaging.
- Liaising with key internal stakeholders to ensure sales, production/event management, sponsorship sales and logistics are fully aligned with strategic marketing objectives.
- Reporting on past, current and projected performance against target KPIs.
- Building key relationships with third party organisations in order to raise event profile, extend marketing reach, increase customer base and drive revenue.
- Seeking out and implementing new initiatives to drive audience revenue.
- Bringing key learnings from activities back to the wider marketing team to enhance overall knowledge, skill and experience.
Marketing Executive
Informa Markets
London
03.2020 - 10.2022
- Instrumental member of four-person team that garnered AEO Award for Best Marketing Campaign 2022 for Informa Markets: Decorex.
- Orchestrated and optimised multi-channel marketing campaigns to ensure exhibitor stand uptake and visitor attendance exceeded targets.
- In charge of social media and video strategy across the design portfolio brands, which involved competitor research and staying ahead of trends to retain engagement.
- Managed two junior colleagues; delegating their tasks and acting as a pillar of support, whilst ensuring projects were being completed to highest standard.
- Developed significant areas of content across website, email, blog post, reports, social media etc.
- In charge of media and paid partnerships with international and UK publications/associations to identify opportunities for revenue growth and cross-promotion.
- Directed Decorex's re-brand project, utilising UX techniques to improve customer journey and overall usability of the website.
PR & Marketing Executive
Maia Films
London
07.2019 - 02.2020
- Created and implemented social media and digital marketing strategies for brands under Kennington Creative Group umbrella: Maia Films, Fortemus Films and Kennington Film Studio.
- Consistently exceeded targets and KPIs; 12% increase in Maia Films social media followers over 6-month period and significant boost in engagement across brand networks.
- Used Adobe Dreamweaver and FileZilla to create compelling content for mail-outs – considerable boost in CTRs achieved.
Associate Campaign Executive
Diffusion PR
London
09.2018 - 06.2019
- Responsible for several high-profile clients including Primark, London Stansted Airport and Hilton London Bankside.
- Drafted press releases, media alerts, lifestyle features and opinion articles – incorporated clients' core messaging and adapted my written style where appropriate.
- Key member of Social Insights team, which involved trend spotting, data analysis and business strategy based on global social metrics using Social Studio.
Feature Writer / Editorial Assistant
Damson Media
London
02.2017 - 09.2018
- Authored content for print and online, writing in-depth features for magazine titles including Arts & Collections, World Food Tour, Property & Home, PGA Tour, Dear Doctor, College News, Live to 100 and Festive Feast.
- Created adverts for third party advertisers including copy, slogans and promotional messaging.
- Organised the social channels for each of the titles, writing gripping copy and publihsing posts to keep audiences engaged.
Education
Bachelor of Arts - English Language and Screen Studies
The University of Manchester
2010/2010 - 2014/2014
Skills
- Market and competitive analysis
- Relationship management
- Brand-building strategies
- Marketing campaign management
- Creative and innovative
- Performance metrics
Personal Interests & Achievements
- Hiked the La Res trail that leads to the historic site of Machu Picchu in Peru, reaching heights of over 4,500 meters.
- Volunteered as a mentor for charity Mencap's summer programme, providing activities and care for children with learning disabilities.
- Gained advanced PADI scuba diving certificate.
- Interests include reading, travel, cooking and cinematography.
Timeline
Global Events Marketing Manager
William Reed
11.2022 - Current
Marketing Executive
Informa Markets
03.2020 - 10.2022
PR & Marketing Executive
Maia Films
07.2019 - 02.2020
Associate Campaign Executive
Diffusion PR
09.2018 - 06.2019
Feature Writer / Editorial Assistant
Damson Media
02.2017 - 09.2018
Bachelor of Arts - English Language and Screen Studies
The University of Manchester
2010/2010 - 2014/2014
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