Phoebe Baxter-Graham
Summary
Results-driven buying professional with over 5 years' head office core experience at Co-op, specialising in supplier relationship management, commercial negotiations, and product ranging. Proven track record of building strong, dynamic partnerships with suppliers, delivering value, securing favourable terms, and ensuring successful product launches. Adept at balancing commercial priorities with customer needs to support long-term collaborative business growth.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work history
Junior Buyer - Spirits
Co-op
Manchester
03.2024 - Current
- Managed day-to-day relationships with key spirits suppliers, ensuring strong collaboration and mutual business growth
- Led category range development, analysing performance and customer trends to deliver compelling and competitive offers
- Negotiated improved commercial terms and promotions, driving profitability and value for customers and securing a £2 million cash flow benefit for the business
- Supported strategic decision-making through data analysis, market insights, and competitor benchmarking
- Coordinated cross-functional teams to deliver successful product launches and promotional campaigns
Junior Buyer - Northern Ireland
Co-op
Manchester
03.2022 - 03.2024
- Shaped product ranging to reflect the unique needs and preferences of Northern Ireland customers, ensuring local relevance alongside the wider Co-op estate
- Partnered with Irish suppliers to incorporate regional products and insights into the assortment, strengthening Co-op’s local market position
- Advised senior stakeholders on regional buying strategy, highlighting customer trends and cultural considerations distinct to Northern Ireland
- Built strong supplier relationships to secure mutually beneficial agreements and improve product availability across the region
- Supported the delivery of tailored promotional plans, enhancing customer engagement and driving sales performance
Buying Assistant - Biscuits, Cereals and Snacking
Co-op
Manchester
07.2020 - 03.2022
- Solely managed all administrative processes across three categories, including promotional planning, pricing updates, and article set-up
- Ensured smooth day-to-day running of the categories by maintaining accurate product data and supporting supplier communications
- Coordinated promotional activity, ensuring deadlines were met and in-store execution ran seamlessly
- Provided operational support to Buyers, contributing to successful ranging decisions and product launches
- Gained early exposure to commercial decision-making and category management, laying the foundation for progression into junior buying roles
Education
Bachelor of Arts - Marketing and Management
Newcastle University
Newcastle upon Tyne 09.2016 - 06.2020
Level 4 Apprenticeship - Commercial Procurement And Supply
Chartered Institute of Procurement & Supply
02.2026
A-Levels -
Cardinal Newman College
Preston06.2016
Skills
- GAP Negotiation Trained
- Supplier Relationship Management
- Price and Product Trend Forecasting
- Full UK Drivers License
- Schedule Management
- SAP knowledge
Timeline
Junior Buyer - Spirits
Co-op
03.2024 - Current
Junior Buyer - Northern Ireland
Co-op
03.2022 - 03.2024
Buying Assistant - Biscuits, Cereals and Snacking
Co-op
07.2020 - 03.2022
Bachelor of Arts - Marketing and Management
Newcastle University
09.2016 - 06.2020
Level 4 Apprenticeship - Commercial Procurement And Supply
Chartered Institute of Procurement & Supply
A-Levels -
Cardinal Newman College
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