Phoebe Aiyenitaju
Digital Marketer
Oxford Road,Greater Manchester
Summary
Results-driven marketing professional with 4+ years’ experience in fast-paced digital and community-focused roles. I combine data-led user-acquisition strategies with hands-on community engagement, partnership building and viral content creation to drive growth and brand loyalty.
Overview
2026
2026
years of professional experience
1
1
year of post-secondary education
1
1
Certification
Work History
Marketing Officer
University of Salford
Salford, Manchester
12.2024 - Current
- Led multi-channel acquisition campaigns (social, email, webinars) for programme launches, driving a 40% increase in applications.
- Conducted focus groups and surveys with UK Nigerian students to tailor messaging and channel mix—improving conversion by 25%.
- Coordinated virtual and in-person events (open days, Q&As) attended by 500+ prospects, integrating real-time social coverage.
- Managed rapid website updates and analytics dashboards, reallocating budget weekly to top-performing channels for continual ROI growth
Senior Marketing Executive
Visualsoft
Manchester
03 2022 - 12.2024
- Designed and executed B2B & B2C growth strategies, achieving a 65% uplift in organic reach and 9× ROI on a £50K paid-media budget.
- Negotiated partnerships with 10+ UK-based African cultural associations, co-hosting workshops that drove 3,000+ qualified leads.
- Developed diaspora-focused campaigns, using community events and targeted ads to grow an audience of 20K+ in 3 months.
- A/B-tested messaging across email, social and landing pages—optimising CPL by 30% and boosting conversion rates by 20%.
Founder and Content Lead
Cook With Oyin
Salford , Manchester
10 2021 - Current
- Built a British-Nigerian cooking community to 150K TikTok followers with a 1 million-view viral homemade pizza video.
- Organised pop-up cooking meet-ups in London’s Nigerian community, onboarding 500+ attendees and generating 1,200 newsletter sign-ups.
- Repurposed viral video content into blog posts and email series—driving a 200% spike in site traffic and a 20% uplift in subscriber growth.
- Cultivated partnerships with local suppliers and cultural groups to co-create content and referral programmes, growing user base 15% month-on-month.
Digital Content Creator
University of Salford
Salford , Manchester
06.2021 - 09.2021
- Produced user-centred video and written content for web and social, increasing time-on-page by 25% and social engagement by 30%.
- Collaborated with research and policy teams to translate complex reports into accessible infographics and blog features.
Education
Master of Arts - Digital Marketing - Distinction
University Of Salford
United Kingdom 09.2020 - 06.2021
Skills
- User acquisition and growth
- Community engagement and events
- Partnership development
- Market research and diaspora insights
- Analytical and strategic thinking
- Content creation and storytelling
- Cross-functional collaboration
Certification
Google Ads Search Certification
Udemy - Google Ads Masterclass
Facebook Blueprint Course Completion
Timeline
Marketing Officer
University of Salford
12.2024 - Current
Digital Content Creator
University of Salford
06.2021 - 09.2021
Master of Arts - Digital Marketing - Distinction
University Of Salford
09.2020 - 06.2021
Senior Marketing Executive
Visualsoft
03 2022 - 12.2024
Founder and Content Lead
Cook With Oyin
10 2021 - Current
Similar Profiles
Amal YousefAmal Yousef
Student representative at University of SalfordStudent representative at University of Salford
Sony PaulSony Paul
Postgraduate Trainee at University of SalfordPostgraduate Trainee at University of Salford
Al-ameen Abubakar MohammedAl-ameen Abubakar Mohammed
Teaching Assistant at University of SalfordTeaching Assistant at University of Salford
Jioh SongJioh Song
Consulting intern at P&P AdvisoryConsulting intern at P&P Advisory
Sichen HuangSichen Huang
Student representative at University of ManchesterStudent representative at University of Manchester