Years of senior management experience
Philip Jordan
CEO CXO CMO CTO
Redhill
Summary
An energetic and motivational CEO & CTO with proven leadership skills who loves getting hands dirty with code, 20 years experience in mobile apps, web apps, SaaS, e-commerce, ML, web3, digital marketing, offline marketing, sales and finance. Took Essential Travel Ltd. from idea to £10M acquisition by major global travel brand. Executed global funding round with 100% subscription for Vedra AI Ltd. Secured social media follower count of over 100M people for Shffl Limited. Able to quickly learn new skills and thrives in challenging environments. A full-stack developer who excels in all areas of business. A natural entrepreneur who has run tech businesses, built start-up teams from scratch, completed successful fund-raising rounds, inherited and streamlined existing business processes, executed a successful trade sale and launched multiple consumer tech products. A tenacious, innovative self-starter with a passion for going the extra mile. Loves fast-moving business environments and working with exceptional, driven people.
Overview
20
20
6
6
Start-ups created
1
1
Exit via trade sale to global brand
50
50
Successful digital marketing careers created
Work History
CEO & CTO
Shffl Limited
London
02.2021 - Current
- Designed, coded and launched 5 star rated consumer-based content creation app for social media influencers on time and in budget.
- Designed web3 roadmap and architecture transforming app from design tool to fully decentralised social media platform including profile staking, digital collectable creation and trading & pay-per-view content, running on bespoke peer to peer network using Solana fork.
- Created and implemented policies and strategic plans to achieve 500% increase in app downloads within 12 months.
- Built successful relationships with key partners opening access to 100M followers.
- Established board including industry leaders and best-selling author.
- Designed and implemented inclusive business culture.
- Engaged and managed external development team.
- Designed key product features and USPs.
- Reduced company infrastructure costs by 32% through streamlining.
- Set up and maintained AWS backend server architecture.
Web3 Consultant
Vude Software Limited
London
09.2022 - 10.2022
- Designed peer to peer Blockchain architecture.
- Re-wrote company White paper.
- Assisted with key hiring decisions.
- Introduced key board members and accelerator program.
- Procured marketing agency.
- Short-listed Launchpads to drive IDO.
- Designed and created product promo video.
- Designed and built app prototype for pitching investors.
CEO
Vedra AI Limited
London
01.2020 - 01.2021
- Guided company through disaster management.
- Managed staff redundancies, creditors and office closure. • Handled 20+ calls per day.
- Appointed and managed administrator.
- Supported blind auction of company assets.
CTO
Vedra AI Limited
London
12.2017 - 01.2021
- Designed and coded cutting edge ML-based content personalisation platform.
- Designed and coded innovative "swipe to connect" WiFi connection tool.
- Successfully closed investment round with 100% subscription.
- Used customer feedback and testing to modify WiFi product leading to 45% increase in customer satisfaction within 4 months.
- Built, trained and managed in-house development team of 15 people.
- Sold product to leading brands including FIFA, UEFA and Pacha.
- Built productive relationships with industry partners and competitors.
- Set up and maintained AWS Cloud-based server architecture.
CTO
Essential Ibiza Limited
Redhill
01.2014 - 11.2017
- Designed, coded, implemented and managed industry leading, bespoke e-commerce platform.
- Drove over 150,000 club ticket sales per season.
- Managed multicultural team team of 30 people.
- Drove adoption of Agile methodology across all departments.
- Managed relationships with external product providers.
- Managed company analytics and KPIs to generate growth insights.
- Managed all search engine and social media marketing campaigns.
- Managed user-testing campaigns including eye-tracking technology to improve user engagement and conversion rate by 30%.
CTO
Essential Travel Limited
London
01.2003 - 12.2013
- Designed and coded award-winning online insurance E-commerce system.
- Drove growth and innovation for 3 core products to revenues of £20M.
- Managed three separate branded e-commerce websites to top 3
natural search positions on Google for most competitive short-tail
industry key phrases. - Procured and managed internal & external development teams.
- Managed multiple user-testing projects including eye-tracking
technology to improve website engagement by 27%. - Established, trained and managed marketing support team in South Africa.
- Established, trained and managed customer support team in UK.
- Executed successful £10M trade sale to major global travel brand.
- Designed and coded travel extras sales portal for retail stores of global travel brand post acquisition.
EP Engineer
EP MedSystems
London
12.1999 - 12.2002
- Increased sales growth by over 200%.
- Became world's most experienced internal cardioversion technician.
- Maintained and Sold Electrophysiology monitoring and ablation
systems and software throughout Europe.
IT Manager
Chartwell International PLC
London
11.1993 - 11.1999
- Managed IT and network systems of world's first Anglo-Russian PLC.
- Managed rollout of email and internet access across UK and Russian offices.
- Designed and coded websites to support partner IPO activities.
Education
AI Programming With Python Nano Degree, Data Science - Machine Learning And AI
Udacity
OnlineBachelor of Science - Computer Science
Birmingham City University
BirminghamSkills
Business start up
undefinedTimeline
Web3 Consultant
Vude Software Limited
09.2022 - 10.2022
CEO & CTO
Shffl Limited
02.2021 - Current
CEO
Vedra AI Limited
01.2020 - 01.2021
CTO
Vedra AI Limited
12.2017 - 01.2021
CTO
Essential Ibiza Limited
01.2014 - 11.2017
CTO
Essential Travel Limited
01.2003 - 12.2013
EP Engineer
EP MedSystems
12.1999 - 12.2002
IT Manager
Chartwell International PLC
11.1993 - 11.1999
AI Programming With Python Nano Degree, Data Science - Machine Learning And AI
Udacity
Bachelor of Science - Computer Science
Birmingham City University
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