Years of senior management experience
Philip Jordan
CEO CXO CMO CTO
Redhill
Summary
An energetic and motivational CEO & CTO with proven leadership skills who loves getting hands dirty with code, 20 years experience in mobile apps, web apps, SaaS, e-commerce, ML, web3, digital marketing, offline marketing, sales and finance. Took Essential Travel Ltd. from idea to £10M acquisition by major global travel brand. Executed global funding round with 100% subscription for Vedra AI Ltd. Secured social media follower count of over 100M people for Shffl Limited. Able to quickly learn new skills and thrives in challenging environments. A full-stack developer who excels in all areas of business. A natural entrepreneur who has run tech businesses, built start-up teams from scratch, completed successful fund-raising rounds, inherited and streamlined existing business processes, executed a successful trade sale and launched multiple consumer tech products. A tenacious, innovative self-starter with a passion for going the extra mile. Loves fast-moving business environments and working with exceptional, driven people.
Overview
20
20
6
6
Start-ups created
1
1
Exit via trade sale to global brand
50
50
Successful digital marketing careers created
Work History
CEO & CTO
Shffl Limited
London
2021.02 - Current
- Designed, coded and launched 5 star rated consumer-based content creation app for social media influencers on time and in budget.
- Designed web3 roadmap and architecture transforming app from design tool to fully decentralised social media platform including profile staking, digital collectable creation and trading & pay-per-view content, running on bespoke peer to peer network using Solana fork.
- Created and implemented policies and strategic plans to achieve 500% increase in app downloads within 12 months.
- Built successful relationships with key partners opening access to 100M followers.
- Established board including industry leaders and best-selling author.
- Designed and implemented inclusive business culture.
- Engaged and managed external development team.
- Designed key product features and USPs.
- Reduced company infrastructure costs by 32% through streamlining.
- Set up and maintained AWS backend server architecture.
Web3 Consultant
Vude Software Limited
London
2022.09 - 2022.10
- Designed peer to peer Blockchain architecture.
- Re-wrote company White paper.
- Assisted with key hiring decisions.
- Introduced key board members and accelerator program.
- Procured marketing agency.
- Short-listed Launchpads to drive IDO.
- Designed and created product promo video.
- Designed and built app prototype for pitching investors.
CEO
Vedra AI Limited
London
2020.01 - 2021.01
- Guided company through disaster management.
- Managed staff redundancies, creditors and office closure. • Handled 20+ calls per day.
- Appointed and managed administrator.
- Supported blind auction of company assets.
CTO
Vedra AI Limited
London
2017.12 - 2021.01
- Designed and coded cutting edge ML-based content personalisation platform.
- Designed and coded innovative "swipe to connect" WiFi connection tool.
- Successfully closed investment round with 100% subscription.
- Used customer feedback and testing to modify WiFi product leading to 45% increase in customer satisfaction within 4 months.
- Built, trained and managed in-house development team of 15 people.
- Sold product to leading brands including FIFA, UEFA and Pacha.
- Built productive relationships with industry partners and competitors.
- Set up and maintained AWS Cloud-based server architecture.
CTO
Essential Ibiza Limited
Redhill
2014.01 - 2017.11
- Designed, coded, implemented and managed industry leading, bespoke e-commerce platform.
- Drove over 150,000 club ticket sales per season.
- Managed multicultural team team of 30 people.
- Drove adoption of Agile methodology across all departments.
- Managed relationships with external product providers.
- Managed company analytics and KPIs to generate growth insights.
- Managed all search engine and social media marketing campaigns.
- Managed user-testing campaigns including eye-tracking technology to improve user engagement and conversion rate by 30%.
CTO
Essential Travel Limited
London
2003.01 - 2013.12
- Designed and coded award-winning online insurance E-commerce system.
- Drove growth and innovation for 3 core products to revenues of £20M.
- Managed three separate branded e-commerce websites to top 3
natural search positions on Google for most competitive short-tail
industry key phrases. - Procured and managed internal & external development teams.
- Managed multiple user-testing projects including eye-tracking
technology to improve website engagement by 27%. - Established, trained and managed marketing support team in South Africa.
- Established, trained and managed customer support team in UK.
- Executed successful £10M trade sale to major global travel brand.
- Designed and coded travel extras sales portal for retail stores of global travel brand post acquisition.
EP Engineer
EP MedSystems
London
1999.12 - 2002.12
- Increased sales growth by over 200%.
- Became world's most experienced internal cardioversion technician.
- Maintained and Sold Electrophysiology monitoring and ablation
systems and software throughout Europe.
IT Manager
Chartwell International PLC
London
1993.11 - 1999.11
- Managed IT and network systems of world's first Anglo-Russian PLC.
- Managed rollout of email and internet access across UK and Russian offices.
- Designed and coded websites to support partner IPO activities.
Education
AI Programming With Python Nano Degree, Data Science - Machine Learning And AI
Udacity
OnlineBachelor of Science - Computer Science
Birmingham City University
BirminghamSkills
Business start up
Organizational turnaround
Mergers & acquisitions
Policy development and optimization
Shareholder accountability
Operational leadership
Financial leadership
Search Engine Optimization
Product development and expansion
Relationship Management
Strategic planning
New market penetration
Timeline
Web3 Consultant
Vude Software Limited
2022.09 - 2022.10
CEO & CTO
Shffl Limited
2021.02 - Current
CEO
Vedra AI Limited
2020.01 - 2021.01
CTO
Vedra AI Limited
2017.12 - 2021.01
CTO
Essential Ibiza Limited
2014.01 - 2017.11
CTO
Essential Travel Limited
2003.01 - 2013.12
EP Engineer
EP MedSystems
1999.12 - 2002.12
IT Manager
Chartwell International PLC
1993.11 - 1999.11
AI Programming With Python Nano Degree, Data Science - Machine Learning And AI
Udacity
Bachelor of Science - Computer Science
Birmingham City University