PETRA MLCAKOVA
Summary
A highly skilled professional with expertise in social media strategy and content creation, digital marketing tools, and campaign planning and execution. Proficient in data analytics and reporting, customer journey optimization, and customer engagement. Demonstrates strong capabilities in visual merchandising and branding, time management and organization, analytical thinking, quick learning, and team collaboration.
Overview
9
9
years of professional experience
1
1
Certification
Work history
Sales Advisor
H&M Hennes & Mauritz UK Limited
Birmingham, UK
06.2018 - 08.2025
- Delivered excellent customer service and sales support in a fast-paced retail environment.
- Collaborated with the visual merchandising team to improve store displays, resulting in higher foot traffic.
- Handled transactions efficiently while meeting KPIs and performance targets in a high-volume store environment.
- Increased customer engagement by promoting seasonal campaigns and upselling key products.
- Participated in team meetings contributing valuable ideas for sales improvement.
- Boosted brand reputation with demonstration of product knowledge.
- Trained new staff, improving overall team performance.
Bartender
O2 Academy
Birmingham, UK
11.2017 - 05.2018
- Delivered excellent customer service in a fast paced high-volume environment.
- Prepared and served beverages, maintained cleanliness and stocked supplies
- Adapted quickly to different situations maintaining efficiency even under pressure.
Cashier
Supermarket Kaufland
Zlin, Czech Republic
06.2017 - 08.2017
- Managed transactions and assisted customers with product queries
- Kept up-to-date with store promotions to provide accurate information to customers.
Administrative assistant intern
PST Zlin, a.s.
Zlin, Czech Republic
05.2016 - 06.2016
- Supported office administration and document handling
Education
BA (Hons) - Digital Marketing, First Class Honours
University College Birmingham
International Business
Thomas Bata Business Academy
Zlin, Czech RepublicSkills
- Social media strategy and content creation
- Digital marketing tools
- Campaign planning and execution
- Data analytics and reporting
- Customer journey optimization
- Customer engagement
- Visual merchandising and branding
- Time management and organization
- Analytical thinking and quick learning
- Team collaboration
Certification
Google Digital Garage 2025
LANGUAGES
Czech
Native
English
Advanced (C1)
Slovak
Upper intermediate (B2)
Timeline
Sales Advisor
H&M Hennes & Mauritz UK Limited
06.2018 - 08.2025
Bartender
O2 Academy
11.2017 - 05.2018
Cashier
Supermarket Kaufland
06.2017 - 08.2017
Administrative assistant intern
PST Zlin, a.s.
05.2016 - 06.2016
BA (Hons) - Digital Marketing, First Class Honours
University College Birmingham
International Business
Thomas Bata Business Academy
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