Peter Warren
Surrey
Summary
Strategic sales executive with 18 years of experience in start-ups, scale-ups, and global tech firms. Specialized in HR tech, edtech, and AI platforms, driving digital transformation for major corporations such as Vodafone, Natwest, Sabic, Virgin Media and EY to name a few. Expertise in cultivating strategic relationships with C-suite executives, fostering trust and long-term partnerships. Actively involved in mentoring youth through initiatives with the Diana Awards and Early Careers Foundation, and contributing to community projects with the Round Table.
Overview
18
18
years of professional experience
Work history
Senior Strategic Account Executive
Skillsoft
London
04.2024 - Current
- Manage 10 strategic growth accounts within the UKI, Nordics and Middle East. This included Vodafone, Vodacom, Natwest, Virgin Media, Sabic, EY and Lipton Tea's & Infusions to name a few.
- I own the full end to end sales cycles and tasked with creating new opportunities within these accounts globally through new and existing contacts from C-Suite level and below.
- I also have to target white space within these accounts sister and child subsidiaries.
- 1st AE globally to sell our new AI Native Platform focussing on skills intelligence and AI based learning tools
- 1st AE in EMEA to sell our new AI coaching and content creation tool
- Core contract values ranges from $500k - $2 million ARR
- Average additional product/solution purchase value in $200k
- Year 1 Quota $6 million and achieved 110% ($6.6 million)
- Year 2 Quota $6.8 million and achieved 128% ($8.7 million)
- Presidents club winner 2025
- Presidents club winner 2026
Enterprise Account Executive
Twilio - Flex (Business unit made redundant)
London
09.2023 - 01.2024
- This role was a new business hunting role however when a new logo is closed I would continue to manage, grow and renew the account.
- Twilio announced this week that they are making all GTM within the product Flex redundant including myself and 4 other new starters after 2 months.
- During my 2 months I was able to generate $600k of new business pipeline.
- The entire Twilio Flex division of the EMEA business was discontinued and made redundant
Account Director – LEVEL 8 OF 8
Salesforce
London
07.2022 - 09.2023
- This role was a hybrid role of hunting and farming (70/30 split) where I ran the full 360 sales process. I managed 10 strategic customers within the business services sector which included Sunbelt Rentals, RAC, Reed Online, INTO University Partners, AA and Safestore as well as 20 white space accounts.
- As the Core Account Director I own the end-to-end strategic relationships across all of my accounts selling all Salesforce products including Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, CRM Analytics and Slack technologies to name a few however I work with and lead a team of 15 BDR’s, SDR’s, SE’s and AE’s that work in partnership with me on these accounts.
- Day to day I work with all personas across the C suite as well as senior members of technical, engineering, sales, recruitment, legal, procurement and HR teams. As part of my role I helped to train and upskill my SDR’s and BDR’s to get them ready for when the time is right for them to roll into an AE role. I also:
- Grew my install book of customers by 105% in year 1
- Achieved 105% of ACV quota
- Achieved 104% of renewals quota
- Created $5 million of pipeline for 2023
- Average deal size – $300k but also worked on and sold $1.5m - $3m ACV deals
- Average sales cycle – 12 months plus however some deals done in 6 months plus
Enterprise Account Executive/Partnerships Manager
Codility
London
07.2021 - 07.2022
- As this was a new business hunting role my sole focus was to find and win net new logo’s across a defined territory which was not industry specific. I partnered with the engineering and recruitment teams at some of the largest enterprise organisations globally.
- Being part of a start-up means the main area of focus is to win net new logos but also to grow and expand current partners. This is a SaaS offering and typically I will be presenting to leaders in tech at all levels including C suite.
- I’ve joined the business as UK sales employee number 4 and have helped the company through various stages of early growth in the last 7 months that have helped shape the business to be ready for Series B investment.
- Clients included ASOS, Raytheon, ARM, BCG, Hitachi, Wallbox, Metro Bank, Miro and Tesco to name a few and some stand out’s during my time include:
- Own the entire sales process from initial contact to onboarding and all in-between.
- Achieved 100% of my annual quota within the first 6 months of joining
- Achieved 130% against annual quota
- Won rep of the quarter globally in Q3
- Won global rep of the year 2022
- Average deal size – $150k
- Average sales cycle – 6-12 months
- Partnerships Manager
Senior Enterprise Account Manager / International Sales Manager
Glassdoor
London
02.2019 - 06.2021
- Working with a portfolio of Enterprise clients based both in the UK and internationally. Responsible for managing client relationships and growing revenues by promoting a range of Employer Branding, Targeted Display Advertising, Data Analytics and Pay per Click Job Advertising products.
- Clients included Greggs, Caffe Nero, Costa, BP, Revolut, Amazon UK, ASOS, Arm, Nando’s, NHS, Astrazeneca, Deliveroo, Sage, Pizza Express, ALDI, Tesco, Gamesys, Sky Betting & Gaming, Paddy Power and Network Rail.
- Delivered strategic support to key clients through a combination of targeted advertising campaigns and on-site events.
- Increased year-on-year revenues by an average of 25%, surpassing expected growth rates.
- Maximised client retention rates by developing tailored solutions for clients through detailed analysis of their requirements. This approach led to 100%+ of clients renewing their contracts (above the Glassdoor average) in 2020, increased client spend from 100%-300%, highest performing growth rep in EMEA and 8/8 quarterly quota’s overachieved to name a few.
- Most recently achieved 127% in the previous quarterly targets and 117% in the quarter before which had me positioned as the top performing rep 2 quarters in a row.
- Implemented client training sessions in partnership with Client Success colleagues to help develop “Best in Class” Employee Engagement and Content strategies. This drove improved levels of engagement with clients, resulting in improved performance and double-digit revenue growth.
- Planned and executed Employee Engagement sessions and events with key clients to add value, resulting in stronger client relationships.
- Collaborated with colleagues from the PR team to help them source clients for content partnerships, which delivered solutions for colleagues internally whilst also adding value for the client.
- In the last 6 months I have also taken the role and responsibilities of the International Sales Manager. Within this role I rolled out the new sales partnership between Indeed and Glassdoor. I worked with global reps from both business working on our largest enterprise accounts to build long lasting relationships not only with the clients but internally across teams which was highly important during this transition for the businesses.
- I would help with the ongoing partnership growth between Indeed and Glassdoor and build a strategic plan to acquire and manage our largest global partners.
- Average deal size – $400k
- Average sales cycle – 9-12 months plus
- International Sales Manager
Senior National Account Manager
Indeed
London
12.2015 - 02.2019
- Working with a portfolio of 20+ enterprise clients across EMEA. Responsible for the account management, growth, retention and project management of the wider team’s key accounts.
- Promoted into this “Team Lead” style role based on past performance as soon as the job title tier was created by the business in March 2018.
- Continued to work with a reduced portfolio of priority Enterprise Accounts to fulfil all responsibilities of previous role, whilst also delivering on additional commitments to support management (e.g. coaching, mentoring, forecasting, etc).
- Clients included Deliveroo, Priory Group, Network Rail, Sage, Next PLC, Domino’s Pizza Group, Transport for London, Metro Bank, Barclays and Avis.
- Generated double and triple-digit growth in investment from key clients via a solutions-led approach.
- Achieved 115% attainment of annual sales target in 2016
- 120% attainment of annual sales target in 2017
- 125% attainment of annual sales target in 2018
- Coached and mentored 7 colleagues from my immediate team and 5+ colleagues across the wider sales organisation to ensure they were set up for success. Resulted in improved product knowledge, a more strategic approach and improved performance.
- Developed and delivered a new approach to mapping/blueprinting client businesses, resulting in a standardised approach across the whole National Accounts team that provided more coherent data for Directors, Senior Directors and VPs.
- 2-time winner of the annual global sales awards based on performance
- Average deal size – $500k
- Average sales cycle – 3-6 months
- Team Lead
Senior National Account Manager
Totaljobs Group
London
02.2008 - 11.2015
- Online recruitment advertising sales for Totaljobs.com, the Totaljobs Group’s leading job board and the UK’s market leader at that time.
- A hybrid role of new business sales and account management/growing revenues from existing clients across all industries.
- Clients included Amazon, Greene King, Whitbread, Virgin Active, Marks & Spencer, Thales, Vodafone and GSK.
- 100%+ attainment of all annual sales targets during tenure.
- Won 1st place in TJG’s annual presidents club
- 8-time winner of Salesperson of the quarter and 1-time winner of Salesperson of the year across all TJG teams.
- Leading job board
Education
GCSE - English Language BB, Food Technology B, Business Studies B, Information Technology B, Geography C, Maths B, Science Double BC, Religious Studies and Spanish C
Skills
Solution Selling, B2B, Sales Strategy, Customer Retention, Strategic Account Growth, Employer Insights, Employer Branding, Digital Advertising, Recruitment Advertising, PPC, ATS, Cloud Technology, SEO, Partnership Management, Revenue Forecasting, Data Analysis & Reporting, Negotiation, Relationship Management, Cross-Functional Collaboration, C-Suite Stakeholder Management, Presentation Skills, Coaching/Mentoring, Forecasting & Forecast Management, SaaS, Automation, MEDDIC, Strategic planning, AI, Learning & Development, Platform Sales, Leadership, Team Building, Global Account Management, Account Planning
Websites
References
References available upon request.
Timeline
Senior Strategic Account Executive
Skillsoft
04.2024 - Current
Enterprise Account Executive
Twilio - Flex (Business unit made redundant)
09.2023 - 01.2024
Account Director – LEVEL 8 OF 8
Salesforce
07.2022 - 09.2023
Enterprise Account Executive/Partnerships Manager
Codility
07.2021 - 07.2022
Senior Enterprise Account Manager / International Sales Manager
Glassdoor
02.2019 - 06.2021
Senior National Account Manager
Indeed
12.2015 - 02.2019
Senior National Account Manager
Totaljobs Group
02.2008 - 11.2015