Dynamic Sales Leader and Channel Partner Manager with a track record of accelerating sales growth and market penetration. Specialize in building, optimizing, and leading high-performance sales teams and strategic channel partnerships, consistently achieving significant year-over-year revenue increases and expanding competitive advantage
Overview
16
16
years of professional experience
1996
1996
years of post-secondary education
Work history
Business development manager/Channel Sales Manager
LamasaTech
Newcastle upon Tyne, Tyne and Wear
02.2024 - Current
Led transformative expansion and optimization of global channel partner network, successfully onboarding new partners to significantly enhance market footprint across the UK, US, and EMEA regions, driving a remarkable increase in year-over-year revenue.
Secured and managed strategic partnerships with key industry leaders, significantly enhancing market penetration and brand recognition.
Formulated and executed comprehensive global business development strategies, identifying and capitalizing on emerging market opportunities to drive growth.
Cultivated and maintained robust channel partner relationships, fostering collaborative growth and ensuring alignment with company objectives and sales targets.
Championed negotiations and successfully closed high-value, transformative deals, including a pivotal role in £2 M+ Co-op digital signage roll-out across 2000+ stores.
HEAD OF SALES DIVISION/GENERAL MANAGER
New Horizons Training & Baltic Training Services
Newcastle Upon Tyne
10.2014 - 03.2017
Evaluated performance evaluation reports of staff to gauge productivity and develop key performance goals
Oversaw daily operations, identified problems, and devised strategic solutions
Recruited, trained, and coached team to develop communication skills and raise standards
Researched market trends to maximise potential for company and employees
Developed clear reporting structures and expectations for each role
Motivated team to embrace and embody company vision and mission
Worked with Operations on new programs and implementation of Salesforce
Grew market share to become UK's 3rd largest IT training/Apprenticeship provider, previously 7th
Grew UK footprint by launching 3 new territories - London, Thames Valley & West Country
Personally won HP's full training budget,
Collaborated with account managers and staff to develop techniques for client retention
Therefore reducing retention rate by 19%
SALES MANAGER (1 YEAR CONTRACT)
Xfiber
Stavanger, Norway
06.2013 - 06.2014
Company Overview: ISP
Achieved 123% of the company's target for 2014
Implemented effective sales monitoring strategies that led to year-on-year growth
Attended annual major account customer networking events to identify new business opportunities and increase customer base
Led, motivated, and measured the performance of the Sales and Marketing team, exceeding individual and team targets by an average of 19%
Sought and continuously developed information about competitor activity, pricing, and tactics, and reported back to the sales team
Prepared reports for management outlining sales performance and emerging client trends
Recruited, trained, and evaluated department staff
Boosted team morale to enhance service quality
UK SALES MANAGER
Citrix
Dublin
05.2011 - 06.2013
Achieved 157% annual team target 2011
Achieved 156% annual team target 2012
Top growth team for UK & Ireland 2011
2nd Top-performing European sales team for 2011
Trained and developed sales team to manage 360-degree sales cycle
Spearheaded monthly sales planning and strategy report for management
Built network across UK to create healthy sales pipeline
Understood complex concepts and translated into communications and plans
Trained and organised staff teams according to individual strengths
Performed employee recruiting, interviewing and hiring tasks
Analysed and optimised marketing campaigns for increased ROI
Managed relationships with external partners and customers, negotiating with wide range of people at varying levels of seniority to establish terms
UK & IRELAND SALES MANAGER
Oracle
Dublin, Ireland
03.2009 - 05.2011
My team secured Oracle's 1st ever financing hardware deal.
Achieved top UK hardware sales across both commercial and public sectors
Achieved 109% on annual team target - Team target £9.8 million per year - Achieved £10.7 million in 2010
Achieved 112% on annual team target in 2011
Boosted team morale to enhance service quality
Prepared accurate budgets, receivables reports, and profit and loss reports
Improved team efficiency by training and mentoring individuals and setting achievable performance goals
Led projects and analysed data to identify opportunities for improvement
Applied skills and knowledge to accomplish set performance goals
Managed project to meet budget and timeframe constraints and oversaw project staff schedules
Used software tools to boost productivity and efficiency in operations
Education
SPORTS SCIENCE - Sports And Sociology
Highbury College
Skills
Sales Division Leadership
Sales Strategy Design
Performance Metrics
Cross-functional Team Management
Channel Partner Management
Customer Service
Sales Proficiency
Long-term Sales Strategy
IT Sales
IT Apprenticeship Sales
Software Sales (SaaS)
Timeline
Business development manager/Channel Sales Manager
Business Development Manager | Channel Sales Manager-VAR Sales at Hyperion PartnersBusiness Development Manager | Channel Sales Manager-VAR Sales at Hyperion Partners