PETER STACEY
Harpenden,United Kingdom
Summary
Accomplished professional specializing in international sales strategy and key account management, driving business development and market expansion through strategic partnerships. Proven success in developing distribution and dealer networks, with P&L responsibility and expertise in consultative selling. Skilled in team leadership, recruitment, negotiation, and sales training, with a strong focus on forecasting and budget management. Dedicated to leveraging expertise to achieve organizational growth objectives.
Overview
26
26
years of professional experience
4
4
years of post-secondary education
Work history
Key Accounts & International Sales (Caretaker Role)
WORKSTORIES LIMITED
London, United Kingdom
2025.09 - 2026.03
- Assisted key accounts team during transitional leadership period.
- Supported development of international sales model targeting Europe, Australia, and New Zealand.
- Engaged with distributors, agents, and dealers in key global markets.
Territory Manager, South East Europe
HUMANSCALE INTERNATIONAL
London / Montenegro
2023.09 - 2024.09
- Supported development of dealer partnerships across Southeast Europe.
- Assisted dealer owners in formulating growth strategies.
- Facilitated presentations to senior decision-makers for project acquisition.
- Conducted training sessions on sales techniques and product knowledge for dealers.
- Engaged in showroom activations and contributed to regional marketing initiatives.
Territory Manager, Australia & New Zealand
HUMANSCALE INTERNATIONAL
Melbourne, Australia
2008.03 - 2023.03
- Assisted in boosting regional revenue from $400k AUD to over $25m AUD.
- Supported design and implementation of a distribution partnership model.
- Helped build and manage a team of 11 staff across various functions.
- Contributed to establishment of a scalable dealer and reseller network in Australia and New Zealand.
- Aided in achieving regional sales targets and P&L performance.
- Participated in project presentations and negotiations.
- Maintained relationships with distributors, dealers, and stakeholders.
- Represented region at global management meetings and international trade shows.
UK Dealer Manager
HUMANSCALE
London, United Kingdom
2004.01 - 2008.02
- Supported dealer partnerships across UK to enhance performance.
- Assisted dealers with product training presentations and pricing strategies.
- Collaborated with dealers to secure major commercial projects.
Dealer Relationship Manager
ORANGEBOX
London, United Kingdom
2000.02 - 2003.12
- Facilitated relationships with dealers in UK workplace furniture sector.
- Assisted in training sessions and client interactions to boost dealer sales.
- Supported initiatives for business development and project acquisition efforts.
Education
Bachelor of Education - Physical Education Teaching
De Montfort University
Bedford, Bedfordshire 1992.09 - 1996.06
Skills
- International sales strategy
- Key account management
- Distribution and dealer network development
- Business development and market expansion
- Territory management
- P&L responsibility
- Strategic partnerships
- Team leadership and recruitment
- Negotiation and closing
- Consultative selling
- Sales training and mentoring
- Forecasting and budget management
KEY ACHIEVEMENTS
- Increased ANZ revenue from $400K to $25M+ over 15 years.
- Built a national distribution and reseller model from the ground up.
- Recruited and developed a high-performing international sales team.
- Expanded market presence across Europe, ANZ, and Southeast Europe.
Affiliations
- Golf
- HIT Training
- Hiking
- Travel
Timeline
Key Accounts & International Sales (Caretaker Role)
WORKSTORIES LIMITED
2025.09 - 2026.03
Territory Manager, South East Europe
HUMANSCALE INTERNATIONAL
2023.09 - 2024.09
Territory Manager, Australia & New Zealand
HUMANSCALE INTERNATIONAL
2008.03 - 2023.03
UK Dealer Manager
HUMANSCALE
2004.01 - 2008.02
Dealer Relationship Manager
ORANGEBOX
2000.02 - 2003.12
Bachelor of Education - Physical Education Teaching
De Montfort University
1992.09 - 1996.06