Summary
Overview
Work history
Education
Skills
Affiliations
Timeline
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Peter Makin

Peter Makin

St. Albans,Hertfordshire

Summary

Sales professional with expertise in event sponsorship and digital solutions. Proven success in business development and strategic account management, consistently achieving revenue targets through effective cross-selling and client account mapping. Proficient in competitive analysis to improve market positioning and dedicated to building long-term client partnerships.

Overview

19
19
years of professional experience
2
2
years of post-secondary education

Work history

Global Account Director

HR Grapevine
Welwyn Garden City
12.2019 - 08.2025
  • Secured sponsorship sales for live and virtual events, driving revenue growth across diverse portfolios.
  • Delivered tailored digital solutions, including intent data and lead generation, to meet client objectives.
  • Collaborated with board members and senior leadership to develop innovative commercial strategies.
  • Consistently exceeded annual sales targets of £800k, achieving average deal size of £25k.
  • Closed individual contracts worth up to £120k, significantly contributing to overall revenue.
  • Managed relationships within key accounts, maximising revenue from largest clients.
  • Executed webinars, content marketing, and branding initiatives aligned with client goals.

Business Development Manager Europe

Fastener & Fixing Magazine
St.Albans, Hertfordshire
10.2017 - 12.2019
  • Expanded European client portfolio, reinforcing relationships and acquiring new business opportunities.
  • Collaborated with editorial and design teams to deliver client campaigns aligned with brand objectives.
  • Ensured campaign performance met established targets through effective team coordination.
  • Increased sales revenue by 15% over total territory.

Digital Sales Manager

HR Review
London
07.2016 - 10.2017
  • Facilitating sales of digital marketing solutions to HR Solutions providers.
  • Increased online revenue in excess of 20%.

Director

IBDG
London
03.2016 - 07.2016
  • Organising one-to-one meeting events.

Sales Director

Executive Grapevine - HR Grapevine
Welwyn Garden City, Hertfordshire
01.2009 - 02.2016
  • Began career in delegate sales, promoted to Sales Director due to consistent performance.
  • Led product innovation initiatives that addressed evolving client needs.
  • Conducted market research and competitor analysis to refine sales strategies.
  • Analysed industry trends to identify opportunities for enhancing customer-facing solutions.
  • Fostered individual and team development, improving sales tactics and performance.
  • Achieved and exceeded personal sales targets by over 15% year on year.

International Sales

Expomedia
Watford, Hertfordshire
07.2006 - 01.2009
  • Achieved significant revenue growth through exhibition sponsorship sales at major industry events.
  • Engaged senior decision-makers by navigating complex organisational structures for securing agreements.
  • Closed largest stand space sale at flagship interiors event.


Education

HND - Design Communications

Solent University
01.2001 - 01.2003

Skills

  • Event sponsorship sales
  • Digital solutions sales
  • Business development
  • Account management
  • Relationship management
  • Cross-selling strategies
  • Client mapping
  • Sales achievement
  • Competitive analysis

Affiliations

Love to travel and hit the gym in my spare time.

Timeline

Global Account Director

HR Grapevine
12.2019 - 08.2025

Business Development Manager Europe

Fastener & Fixing Magazine
10.2017 - 12.2019

Digital Sales Manager

HR Review
07.2016 - 10.2017

Director

IBDG
03.2016 - 07.2016

Sales Director

Executive Grapevine - HR Grapevine
01.2009 - 02.2016

International Sales

Expomedia
07.2006 - 01.2009

HND - Design Communications

Solent University
01.2001 - 01.2003

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Peter Makin