Peter Makin
St. Albans,Hertfordshire
Summary
Sales professional with expertise in event sponsorship and digital solutions. Proven success in business development and strategic account management, consistently achieving revenue targets through effective cross-selling and client account mapping. Proficient in competitive analysis to improve market positioning and dedicated to building long-term client partnerships.
Overview
19
19
years of professional experience
2
2
years of post-secondary education
Work history
Global Account Director
HR Grapevine
Welwyn Garden City
2019.12 - 2025.08
- Secured sponsorship sales for live and virtual events, driving revenue growth across diverse portfolios.
- Delivered tailored digital solutions, including intent data and lead generation, to meet client objectives.
- Collaborated with board members and senior leadership to develop innovative commercial strategies.
- Consistently exceeded annual sales targets of £800k, achieving average deal size of £25k.
- Closed individual contracts worth up to £120k, significantly contributing to overall revenue.
- Managed relationships within key accounts, maximising revenue from largest clients.
- Executed webinars, content marketing, and branding initiatives aligned with client goals.
Business Development Manager Europe
Fastener & Fixing Magazine
St.Albans, Hertfordshire
2017.10 - 2019.12
- Expanded European client portfolio, reinforcing relationships and acquiring new business opportunities.
- Collaborated with editorial and design teams to deliver client campaigns aligned with brand objectives.
- Ensured campaign performance met established targets through effective team coordination.
- Increased sales revenue by 15% over total territory.
Digital Sales Manager
HR Review
London
2016.07 - 2017.10
- Facilitating sales of digital marketing solutions to HR Solutions providers.
- Increased online revenue in excess of 20%.
Director
IBDG
London
2016.03 - 2016.07
- Organising one-to-one meeting events.
Sales Director
Executive Grapevine - HR Grapevine
Welwyn Garden City, Hertfordshire
2009.01 - 2016.02
- Began career in delegate sales, promoted to Sales Director due to consistent performance.
- Led product innovation initiatives that addressed evolving client needs.
- Conducted market research and competitor analysis to refine sales strategies.
- Analysed industry trends to identify opportunities for enhancing customer-facing solutions.
- Fostered individual and team development, improving sales tactics and performance.
- Achieved and exceeded personal sales targets by over 15% year on year.
International Sales
Expomedia
Watford, Hertfordshire
2006.07 - 2009.01
- Achieved significant revenue growth through exhibition sponsorship sales at major industry events.
- Engaged senior decision-makers by navigating complex organisational structures for securing agreements.
- Closed largest stand space sale at flagship interiors event.
Education
HND - Design Communications
Solent University
2001.01 - 2003.01
Skills
- Event sponsorship sales
- Digital solutions sales
- Business development
- Account management
- Relationship management
- Cross-selling strategies
- Client mapping
- Sales achievement
- Competitive analysis
Affiliations
Love to travel and hit the gym in my spare time.
Timeline
Global Account Director
HR Grapevine
2019.12 - 2025.08
Business Development Manager Europe
Fastener & Fixing Magazine
2017.10 - 2019.12
Digital Sales Manager
HR Review
2016.07 - 2017.10
Director
IBDG
2016.03 - 2016.07
Sales Director
Executive Grapevine - HR Grapevine
2009.01 - 2016.02
International Sales
Expomedia
2006.07 - 2009.01
HND - Design Communications
Solent University
2001.01 - 2003.01