PETER MAHONY

,Working as an independent Broker for luxury Superyachts and Megayachts both new and used with values form 2 to100 million Euros in value.

Using personally established connections and industry reputation to foster relationships and create opportunities for purchase and sales of yachts in a highly specialist arena.

TWW are a market leading, boutique, independent brokerage house where each individual's personality and presence are the key attributes in place of brand representation replacing corporate language and strategic direction dictated by a larger brand focussed organisation.

With this operational backdrop I am able to operate autonomously and with complete control over all matters pertaining to the sales or purchase process and tailor this with a unique strategic pathway for each and every client.

• Leading the Asia Pacific Sales and Marketing team for Benetti in the role of General Manager of Benetti Asia Limited based in Hong Kong, covering Hong Kong and Australasia sales for Benetti’s semi-custom, full custom, expedition, and mega yachts.
• Personally creating and closing sales contracts with values ranging from from 17 to 67 million euros in single project value and delivering complex projects exceeding 3 years in the process of sales and build duration.
• Responsible for implementing and managing a strategic sales plan and process across key markets to achieve sales targets.
• Managing potential markets for luxury yachts across the region, identifying and developing new business opportunities.
• Building an annual budget for the area and monitoring results, forecasting, and providing analysis to make improvements where needed.
• Managing market research to enhance and inform business development activities related to the luxury yacht market.
• Developing and maintaining strong brand identity and recognition through marketing and promotional activities.
• Ensuring customer satisfaction and loyalty through excellent customer service and relationship management.
• Representing Benetti at major international boat shows and events, promoting the brand and its products.
• Working closely with the Benetti headquarters in Italy to ensure alignment with global strategies and objectives.
• Developing and maintaining relationships with key stakeholders, including yacht owners, brokers, and industry professionals.
• Achieved record sales for 2020 and 2021, with a strong pipeline of potential sales for 2022 and beyond.
• Successfully launched new models and expanded market leadership for Benetti for the years ahead.
• Managed key stakeholder relationships for smoother project completion, from owners project team to lawyers and product specialists.

• Spearheading a new Princess Yachts dealership in Singapore, establishing a presence serving the South East Asia market.
• Managing the business development, sales, and marketing activities to boost brand recognition and increase market share.
• Developing and implementing sales and service strategies to drive sales and customer satisfaction.
• Coordinating with the head office to ensure brand alignment and consistency in marketing activities.
• Organizing promotional events and activities to boost brand visibility and customer engagement.
• Achieved significant sales growth, with year-on-year sales increases and improved customer satisfaction.

• Responsible for the sales of Princess Yachts in the UK and Europe, focusing on the superyacht range.
• Developing and implementing sales strategies to achieve sales targets and increase market share.
• Building and maintaining relationships with key clients and stakeholders.
• Organizing and attending boat shows and events to promote the brand and its products.
• Achieved record sales for the superyacht range, with significant growth in market share.

• Recruited as the first 'M Class Manager' by the Princess shipyard appointed to support the global dealer and broker network for the sales of Princess Yachts' M Class yacht range (24m-40m).
• Facilitated negotiations with in-house brokers, client clients, utilizing in-depth product knowledge and technical expertise.
• Provided support and guidance to the sales brokers in achieving sales targets.
• Achieved significant sales growth for the M Class yacht range, with increased market share and customer satisfaction.

• Directed commercial activities across the UK and European sales network, ensuring achievement of sales targets and goals, including the production allocation.
• Oversaw all sales and marketing activities, providing support to the sales brokers in achieving sales targets.
• Managed the introduction of new boat stock, contributing to the achievement of sales targets.
• Coordinated with head office for product approvals and pricing.
• Managed key customer relationships.

• Managed the sales team of Sunseeker Sales Group, ensuring operational excellence across major regional offices in Europe.
• Supported negotiations with in-house brokers, client clients, utilizing in-depth product knowledge and technical expertise.
• Achieved significant sales growth, with increased market share and customer satisfaction.

• Managed the sales of Sunseeker yachts in the Balearic Islands, focusing on achieving sales targets and increasing market share.
• Developed and maintained relationships with key clients and stakeholders.
• Organized and attended boat shows and events to promote the brand and its products.
• Achieved significant sales growth, with increased market share and customer satisfaction.

• Various sales roles within Sunseeker Sales Group, including Sales Manager and Sales Broker.
• Responsible for achieving sales targets and increasing market share.
• Developed and maintained relationships with key clients and stakeholders.
• Organized and attended boat shows and events to promote the brand and its products.
• Achieved significant sales growth, with increased market share and customer satisfaction.