Peter Fitzpatrick
London,UK
Summary
Sports media and marketing professional with experience across content, audience engagement and commercial strategy within sport. Background in journalism and marketing, having delivered digital content, insight-led storytelling and promotional campaigns for major sports publishers and brands including Paddy Power Betfair, The Evening Standard, FourFourTwo, TNT Sports.
Overview
7
7
years of professional experience
2021
2021
years of post-secondary education
Work history
Sports Journalist
2022.08 - 2026.01
- Delivered digital-first sports content for major global platforms, supporting audience engagement across written, live and social formats.
- Produced insight-led content informed by data providers such as Stats Perform, translating performance trends into accessible fan-facing narratives.
- Covered live sporting events through real-time blogs and social-first content, optimised for engagement and platform performance.
- Wrote long-form features focusing on a wide range of topics both on and off the pitch.
- Interviewed the likes of Dimitar Berbatov, Clinton Morrison and Clint Dempsey.
- Provided expert commentary live on BBC Radio 5 Live in relation to an article written on football’s response to Israel/Gaza in October 2023.
- Selected publications: Evening Standard, FourFourTwo, TNT Sports, OneFootball, Football365, Squawka, GOAL, Yahoo Sports, Irish Independent, Belfast Telegraph, GiveMeSport, Stats Perform.
- Portfolio: https://peterfitzpatrick.journoportfolio.com/
Casino Commercial Executive
Paddy Power Betfair
London
2018.12 - 2021.01
- Led strategic planning of onsite casino promotions aligned with major sporting events including Premier League and Champions League fixtures, driving the highest ever opt-ins for a single cross-sale promotion.
- Analysed performance of promotional campaigns using Excel, supplier reports and internal backends, leading to decisions that optimised future engagement.
- Worked cross-functionally with CRM, Social, Brand and Design teams to deliver integrated campaigns across email, SMS, push notifications and web messaging.
- Delivered Go-To-Market planning and post-campaign reporting decks for senior stakeholders – one of which was Betfair Slots’ best-ever launch in terms of volume played.
- Supported major site-wide updates following internal rebranding, ensuring consistency of messaging and user experience.
Education
Diploma of Higher Education - Marketing Communications
UCD Professional Academy
Master of Science - Marketing
Trinity College
Bachelor of Science - Commerce
University College Dublin
Skills
- Content Strategy
- Planning
- Audience Engagement
- Sports Media
- Digital Storytelling
- Social Storytelling
- Marketing Communications
- Campaign Support
- Fan Behaviour
- Insight Translation
- Data-Informed Content
- Stakeholder Collaboration
- Client Collaboration
- Cross-Team Collaboration
- Live Media
- Broadcast Skills
- Presentation Skills
Timeline
Sports Journalist
2022.08 - 2026.01
Casino Commercial Executive
Paddy Power Betfair
2018.12 - 2021.01
Master of Science - Marketing
Trinity College
Bachelor of Science - Commerce
University College Dublin
Diploma of Higher Education - Marketing Communications
UCD Professional Academy