Peter Dickson
Loughborough,United Kingdom
Summary
Results-oriented senior manager with a proactive approach and a history of building and motivating successful teams. Adept at building strong relationships with customers and stakeholders to drive engagement and achieve business goals.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
1
1
Language
Work History
Head of Marketing, Recruitment & Facilities
Loughborough College
Loughborough, East Midlands
08.2018 - Current
- Oversaw a diverse team of 100 individuals across 8 distinct departments, including Marketing, Design, Web, Student Recruitment, Reception, International, Nursery, Sports Centre & Outreach hub, expertly managing and coordinating their workloads to ensure the timely and successful completion of tasks and projects.
- Proven track record of sound financial management, working with budgets totalling 1.5 million pounds, utilising effective control and procurement techniques. Demonstrated ability to navigate and overcome financial obstacles prevalent in non-profit sector.
- Provided top-level decision-making and strategy planning, building productive relationships with top leaders and stakeholders.
- Drove organizational change and transformation across multiple business areas, delivering tangible benefits and realigning company resources, resulting in cost reductions and enhancement of service standards.
- Directed strategic planning and execution of all college marketing activity, introducing innovative strategies that resulted in substantial and sustained increases in the customer base averaging 3-8% per year.
Head of Marketing and Student Recruitment
Loughborough College
Loughborough, Leicestershire
02.2014 - 08.2018
- Oversaw entire customer engagement process from initial interest generation through events, application, interview, and enrolment, to welcoming them on their first day. Focusing on improving the customer experience, resulting in a 2-5% increase in conversion rates at each touchpoint.
- Utilised detailed market research, population demographics, and employment data to inform and support changes to the organisation's strategic plan.
- Developed strategies to utilize PR and media to enhance the institution's brand, leading to a sustained change in perception of the College.
- Oversaw the creation and execution of traditional and social media marketing campaigns to drive sales and customer engagement.
- Conducted regular evaluations of staff performance and provided professional development opportunities to promote growth and excellence
Senior Manager IT, Elearning and Digital Comms
Loughborough College
Loughborough, LEC
08.2010 - 02.2014
- Led IT operations to provide continuous support for everyday business operations, achieving 99.8% system uptime.
- Supervised implementation and integration of award winning e-learning tools to enhance learning and education.
- Managed production of all marketing materials including written content, visuals, videos, emails, and other promotional items.
- Collaborated with project team members in all three areas to efficiently produce deliverables and promptly address any arising issues.
Education
ILM Level 5 - Leadership and Management
Loughborough College
Loughborough 02.2016 - 06.2016
Prince 2 - Foundation and Practitioner
AgilePM
Poole 06.2012 - 06.2012
PGCE - Further and Higher Education
University of Wolverhampton
Wolverhampton, WLV 09.1997 - 07.1998
Bachelor of Arts - Business Studies
Birmingham City University
Birmingham, BIR 09.1991 - 07.1995
Timeline
Head of Marketing, Recruitment & Facilities
Loughborough College
08.2018 - Current
ILM Level 5 - Leadership and Management
Loughborough College
02.2016 - 06.2016
Head of Marketing and Student Recruitment
Loughborough College
02.2014 - 08.2018
Prince 2 - Foundation and Practitioner
AgilePM
06.2012 - 06.2012
Senior Manager IT, Elearning and Digital Comms
Loughborough College
08.2010 - 02.2014
PGCE - Further and Higher Education
University of Wolverhampton
09.1997 - 07.1998
Bachelor of Arts - Business Studies
Birmingham City University
09.1991 - 07.1995
Accomplishments
- Achieved a pattern of sustained growth, with increases in the customer base in 8 out of the past 9 years
- Elevated teams to a new level of customer relations by fostering a culture of high-quality service through coaching, guidance, and staff motivation, resulting in a significant, double-digit increase in customer satisfaction
- Implemented change programmes in multiple departments to improve service and efficiency, all while operating within budget constraints.
- Established and maintained strong relationships with the local community and other stakeholders through direct outreach and a new presence in the town centre.
- Successfully navigated various functions through performance audits conducted by both internal and external auditors, such as OFSTED and MATRIX.
- Spearheaded the development and rapid implementation of digital systems, enabling the successful transition of the College's recruitment and enrolment process to an online model within six weeks in response to COVID.
Volunteering
Governor, Loughborough College 2008-2018
Board Member serving on both Finance and Audit & Risk Committees
Trustee, Loughborough Educational Trust 2018-2020
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