Peter Crisp
Wilmslow,Cheshire
Summary
Known for business acumen and market insights, coupled with technical product expertise and product understanding. Committed to customer service excellence and team leadership, driving success in account management. Seasoned Strategic Account Manager with knack for cultivating long-term client relationships and driving cross-functional team success. Spearheaded key initiatives that boosted client retention and streamlined account management processes, resulting in enhanced client satisfaction and operational efficiency. Renowned for delivering strategic solutions that align with business goals and foster sustainable growth.
Overview
35
35
years of professional experience
Work history
Strategic account manager
Nike UK Ltd
Hybrid
2011.12 - 2025.11
- Achieved revenue growth from $4 million to $98 million, representing 16% of EMEA market share.
- Strategically planned business for long-term profitable growth through detailed market analysis.
- Identified new business opportunities by analysing market trends and competitor activities.
- Generated KPI reports to illustrate overall performance metrics.
- Trained and mentored new account representatives to ensure outstanding service delivery.
- Fostered strong client rapport by providing regular updates and promptly resolving issues.
- Conducted regular performance reviews to align services with client expectations.
- Collaborated with largest global sports retailer to enhance business operations.
Senior key account manager
Nike UK Ltd
London
2003.03 - 2011.12
- Drove revenue increase through effective cross-selling strategies.
- Achieved sales growth through strategic account management.
- Strengthened client connections, resulting in long-term business partnerships.
- Executed financial forecasts for accurate budgeting and planning.
- Increased revenues by 21%
Key account manager
Nike UK Ltd
London
1998.04 - 2003.03
- Developed multi-level contacts within key accounts to enhance communication channels.
- Collaborated on marketing initiatives aimed at promoting brand awareness.
- Cultivated deep understanding of client businesses with thorough research and consistent engagement.
- Conducted regular business reviews, identified areas for improvement.
- Increased sales by 21%
Regional sales executive
Nike UK Ltd
London
1991.01 - 1998.04
- Managed 120 accounts to maximise revenue generation.
- Resolved daily issues promptly to maintain operational efficiency.
- Cultivated strong relationships with customers to foster new business opportunities.
- Increased sales by 9%
Education
O Levels - O Level Syllabus
Winston Churchill Secondary School
Woking, Surrey /1976 - /1981
Skills
- Strategic partnering
- Revenue growth management
- Data analysis tools
- Supply chain knowledge
- Market insights
- Technical product expertise
- Team leadership
- Account management
Affiliations
- Mountain Biking
- Golf
Timeline
Strategic account manager
Nike UK Ltd
2011.12 - 2025.11
Senior key account manager
Nike UK Ltd
2003.03 - 2011.12
Key account manager
Nike UK Ltd
1998.04 - 2003.03
Regional sales executive
Nike UK Ltd
1991.01 - 1998.04
O Levels - O Level Syllabus
Winston Churchill Secondary School
/1976 - /1981