Results-driven Marketing Manager with 4+ years of experience leading end-to-end marketing strategy within B2B engineering and industrial sectors. Sole marketing lead managing two brands, driving digital presence, lead generation, and brand positioning.
Overview
6
6
years of professional experience
Work History
Marketing Manager (Sole Marketing Lead)
IEC Ltd & Alpro Architectural Hardware
05.2023 - Current
Own and execute end-to-end marketing strategy across two B2B engineering brands
Develop go-to-market strategies for aerospace, defence, and industrial sectors
Managed website and content strategy to increase inbound lead generation
Led product positioning for bearings, locknuts, fasteners, and washers to enhance market relevance
Collaborate with sales and engineering teams to support growth
Oversaw agencies and marketing budget with a focus on maximising ROI
Sales & Marketing Coordinator
Bring2
01.2022 - 09.2022
Implemented detailed sales and marketing tactical action plan, detailing key initiatives to drive sales performance.
Invented, developed and implemented various successful strategies, including growth, sales, engagement and interest plans.
Conducted market research and competitor analysis to inform strategic marketing decisions
Conducted competitor analysis to identify market opportunities and challenges, adapting strategies accordingly.
Coordinated campaign planning, execution, and reporting to optimise outreach effectiveness
Key Account Manager
TAL Aviation Group
03.2020 - 06.2021
Managed a portfolio of 50+ key travel agencies, consistently exceeding sales targets by 15%.
Managed Eagen Airlines and British Airways accounts, strengthening client relationships and ensuring satisfaction.
Managed key account matters, resolving issues, updating on project milestones, and coordinating communications to enhance collaboration.
Analysed competitors' offerings to inform strategic planning and maintain competitive advantage.