Summary
Overview
Work History
Education
Skills
Languages
Websites, Portfolios and Profiles
Timeline
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PETEK GIZEM YASAR

Bournemouth

Summary

Results-driven Marketing Manager with 4+ years of experience leading end-to-end marketing strategy within B2B engineering and industrial sectors. Sole marketing lead managing two brands, driving digital presence, lead generation, and brand positioning.

Overview

6
6
years of professional experience

Work History

Marketing Manager (Sole Marketing Lead)

IEC Ltd & Alpro Architectural Hardware
05.2023 - Current
  • Own and execute end-to-end marketing strategy across two B2B engineering brands
  • Develop go-to-market strategies for aerospace, defence, and industrial sectors
  • Managed website and content strategy to increase inbound lead generation
  • Led product positioning for bearings, locknuts, fasteners, and washers to enhance market relevance
  • Collaborate with sales and engineering teams to support growth
  • Oversaw agencies and marketing budget with a focus on maximising ROI

Sales & Marketing Coordinator

Bring2
01.2022 - 09.2022
  • Implemented detailed sales and marketing tactical action plan, detailing key initiatives to drive sales performance.
  • Invented, developed and implemented various successful strategies, including growth, sales, engagement and interest plans.
  • Conducted market research and competitor analysis to inform strategic marketing decisions
  • Conducted competitor analysis to identify market opportunities and challenges, adapting strategies accordingly.
  • Coordinated campaign planning, execution, and reporting to optimise outreach effectiveness

Key Account Manager

TAL Aviation Group
03.2020 - 06.2021
  • Managed a portfolio of 50+ key travel agencies, consistently exceeding sales targets by 15%.
  • Managed Eagen Airlines and British Airways accounts, strengthening client relationships and ensuring satisfaction.
  • Managed key account matters, resolving issues, updating on project milestones, and coordinating communications to enhance collaboration.
  • Analysed competitors' offerings to inform strategic planning and maintain competitive advantage.

Education

MSc - Marketing Management

Bournemouth University
Bournemouth, UK

BSc - Aviation Management

Ozyegin University
Istanbul, Turkiye

Skills

  • B2B Marketing Strategy
  • Product marketing
  • Lead generation
  • Campaign execution
  • Content strategy
  • Data Analysis
  • Budget management
  • Cross-functional Collaboration

Languages

Turkish
English
Russian
Uzbek

Websites, Portfolios and Profiles

LinkedIn

Timeline

Marketing Manager (Sole Marketing Lead)

IEC Ltd & Alpro Architectural Hardware
05.2023 - Current

Sales & Marketing Coordinator

Bring2
01.2022 - 09.2022

Key Account Manager

TAL Aviation Group
03.2020 - 06.2021

MSc - Marketing Management

Bournemouth University

BSc - Aviation Management

Ozyegin University
PETEK GIZEM YASAR