Summary
Overview
Work History
Education
Skills
Volunteer Experience
Projects
Software
Timeline
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Pei-Yu Huang

Brand Specialist | CRM | Marketing
London

Summary

Skilled multitasker with superior work ethic and good teamwork, problem-solving and organizational skills, eager to bring a customer-centric approach and cross-functional collaboration to Amazon's Retail organization as a Brand Specialist Graduate. Moreover, willing to take on any task to help team. Reliable and dedicated team player with hardworking and resourceful approach.

Overview

6
6
years of professional experience
2
2
Languages

Work History

Marketing Intern

Know Your Lemons Foundation
09.2022 - 12.2022
  • Collaborated with team members to help expand marketing channels by partnering with huge apparel company.
  • Assisted with analysing fundraising market trends and consumer data for breast cancer awareness to promote accomplishment of marketing goals.
  • Contributed to mock-ups, email campaigns, and social media content.
  • Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.

CRM and Customer Service Specialist

Xinhua School of Foreign Language, Literature, and Science
08.2020 - 01.2022
  • Contributed to a 5% increase in student recruitment and maintaining over 90% customer satisfaction
  • Educated customers about english learning material and processed purchases.
  • Assisted customers with opening accounts and signing up for new services.
  • Reinforced established quality control standards and followed procedures for optimal customer interactions through managing LINE Official Account.

Stage Concierge

Multiple MICE And PR Companies
09.2016 - 06.2020
  • Remedied issues quickly and effectively through active listening, conflict resolution, and dynamic communication skills.
  • Offered friendly and efficient service to customers, handled challenging situations with ease.
  • Utilised variety of organizational and communication skills to drive guest satisfaction.

Part-Time Tutor

Muse Chinese Wordcraft Classroom
10.2018 - 02.2020
  • Collaborated with students to complete homework assignments, identify lagging skills, and correct weaknesses.
  • Supported students with helpful study habits and exam strategies.
  • Coached and mentored less-experienced tutors to observe and measure outcomes.

Education

Master of Science - International Marketing

King’s Business School, King’s College London
London, UK
01.2024

Bachelor of Arts - Language And Creative Writing

National Taipei University of Education (NTUE)
Taipei, Taiwan
06.2020

Skills

Market Analysis and Research

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Volunteer Experience

English Teacher | Zhixue Elementary School & Xiandong Elementary School, Ministry of Education, Taiwan | July 2018

  • Designed teaching plans and activities, assisted with presentations, and provided feedback.
  • Notable Achievement: Won third place at the Remote English Camp regarding education performance, peer, and supervisor evaluation.


Mandarin Teacher | Calgary Chinese Private School, Canada | July 2019

  • Designed teaching plans to introduce Chinese culture to foreign students.
  • Monitored in-class performance and communicated ideas to the school president.

Projects

Seaweed for Life - Brand Management Group-based Project

  • Demonstrate the ability to turn theoretical concepts into practical strategies and actions, ensuring the effective execution of brand management initiatives.
  • Work seamlessly and efficiently within a team environment, contributing to a collaborative and positive atmosphere.
  • Apply a unique blend of analytical and creative thinking to tackle business and life challenges, especially in the context of brand management.


Dissertation: "The Influence of Cosmetic Retailtainment on Customer Engagement, Satisfaction, Desire to Stay, and Purchase Intention"

  • Explored factors influencing consumer behaviour in retailtainment.
  • Analysed the effectiveness of social- and activity-oriented entertainment on customer engagement.
  • Discovered a strong relationship between activity-oriented entertainment and customer engagement in the cosmetic industry.

Software

SmartPLS 4

SPSS

Microsoft Word and PowerPoint

Microsoft Excel

Python and Power BI

Timeline

Marketing Intern

Know Your Lemons Foundation
09.2022 - 12.2022

CRM and Customer Service Specialist

Xinhua School of Foreign Language, Literature, and Science
08.2020 - 01.2022

Part-Time Tutor

Muse Chinese Wordcraft Classroom
10.2018 - 02.2020

Stage Concierge

Multiple MICE And PR Companies
09.2016 - 06.2020

Master of Science - International Marketing

King’s Business School, King’s College London

Bachelor of Arts - Language And Creative Writing

National Taipei University of Education (NTUE)
Pei-Yu HuangBrand Specialist | CRM | Marketing