Pei Jung Weng
Birmingham,,UK
Summary
MSc Strategic Marketing and Consulting student at the University of Birmingham with experience in digital marketing, social media management and online brand development. Skilled in Instagram marketing, campaign performance evaluation and content creation. Interested in applying marketing insights to support brand growth and customer engagement.
Overview
3
3
years of professional experience
Work history
Social Media Manager & Founder (@kida_blossoms)
Self-employed
2022.04 - 2024.06
- Built and managed an Instagram business account with 900+ followers.
- Responsible for content strategy, product photography, visual layout and product listings.
- Collaborated with a partner responsible for order packaging and shipping.
- Promoted and sold crystal accessories through Instagram and Shopee, improving customer engagement.
Marketing Assistant
FUNIN Marketing Ltd.
Taipei
2022.12 - 2023.05
- Assisted the company to help clients conduct Word of Mouth Marketing on social media
- Assisted the company in tracking the Network Public Opinion of the client's products and summarizing it into the report.
Intern of the MO Department
Siemens Mobility GmbH Taiwan Branch
Taipei
2021.07 - 2021.08
- Assisted with document management and administrative support within the international trade department.
- Organised and maintained internal files and project documentation.
- Assisted in preparing and reviewing business documents.
Education
Bachelor of Business Administration - International Business
Yuan Ze University
Taoyuan City, Taiwan 2018.09 - 2022.06
MSc Strategic Marketing and Consulting
University of Birmingham
Birmingham 2025.09 -
Skills
- Traffic growth strategies
- Campaign performance evaluation
- Copywriting proficiency
- Google Ads
- Instagram marketing
Extracurricular Activity
2021 Big Data & Marketing Award Conducted the investigation into the market trends and consumer behavior in the shopping malls 2021 Linker Creative & Entrepreneur Competition Designed creative products and advertisement to promote Taiwan featured industries Combined theory and practical experience to develop entrepreneurial ideas.
Volunteer Experience
- Group Counselor, 2019-10, 2020-01, Served as the group counselor for rural elementary schools, Organized the curriculum for Integrative Curriculum, guiding students in how to shoot videos which promoted local culture
Social Media Project
Run the Instagram fan page (@gecko_dessert), 2021-2025
Built and managed an Instagram community with 800+ followers.
Created engaging content including photos and Reels focused on reptile care.
Developed audience engagement through consistent content strategy.
Timeline
MSc Strategic Marketing and Consulting
University of Birmingham
2025.09 -
Marketing Assistant
FUNIN Marketing Ltd.
2022.12 - 2023.05
Social Media Manager & Founder (@kida_blossoms)
Self-employed
2022.04 - 2024.06
Intern of the MO Department
Siemens Mobility GmbH Taiwan Branch
2021.07 - 2021.08
Bachelor of Business Administration - International Business
Yuan Ze University
2018.09 - 2022.06