Pedro Edu

- Manage all creative projects under New Wave - including: New Wave Sounds.
- Creative projects include live events and brand activations.
- Lead on all comms/strategy involving New Wave Sounds.

Live Music & Tour Management Professional
Experienced in live music, artist management, and tour logistics, supporting R&B artist Shae Universe across the UK, Europe, and the USA.

Key Expertise:

• DJ & Live Performance Support – Official DJ for Shae Universe, performing at major festivals (Glastonbury, The Great Escape, Roskilde) and headlining shows (Hackney Social, Omeara). Assisted with setlists, technical setups, and artist-venue communication.
• Tour Management & Logistics – Key role in Shae Universe's 2024 USA promo tour, managing travel, scheduling, media coordination, technical requirements, and on-site problem-solving.
• Project & Artist Management – Strong skills in logistics planning, live performance execution, and industry networking to ensure seamless tours and performances.

Established and led an independent platform bridging music, art, and culture through editorial storytelling, artist collaborations, and creative projects.

Key Expertise:

• Artist & Project Management – Curated interviews and projects with artists like Sophia Thakur, Mychelle, Cristale, and Bella Shmruda, aligning with their creative vision.
• Creative Direction & Content Strategy – Led editorial themes, content curation, and visual storytelling for audience engagement.
• Brand Development & Marketing – Grew Seigfried into a recognizable brand through digital marketing, social media, and merchandise collaborations.
• Partnerships & Community Building – Developed a strong network of artists, photographers, and writers, fostering cultural conversations.
• Project & Production Management – Oversaw print and digital issues from concept to execution, managing budgeting, distribution, and operations.

Managed the full lifecycle of radio shows, from concept to broadcast. Curated and hosted live and pre-recorded shows, handling production, scheduling, and talent coordination. Collaborated with artists, DJs, and industry professionals to deliver high-quality content.

Key Achievements:

• Planned and executed radio shows, ensuring smooth operations and timely delivery.
• Led live and pre-recorded shows, engaging audiences through music curation and interviews.
• Booked and managed relationships with artists, DJs, and guest speakers.
• Curated show formats and music selections reflecting underground and global club sounds.
• Managed technical aspects, including recording, editing, and mixing.
• Oversaw live sessions and event broadcasts, ensuring flawless execution.
• Built relationships with local and international talent, expanding Platform B's influence.

• Prepare alcohol or non-alcohol beverages for bar and restaurant patrons
• Stay guest focused and nurture an excellent guest experience
• Comply with all food and beverage regulations
• Ensured timely project completion by closely monitoring progress and deadlines.
• Established clear objectives, leading to greater focus and direction for the entire team.
• Improved efficiency with regular performance reviews and feedback sessions.

As an artist manager, event curator, and digital marketer, I contributed to the growth of QM Records, an independent Brighton-based label.

My key achievements include:

• Co-Founder of NAWA : Launched Brighton's first Afrobeats club night, creating a platform for diverse sounds and rapidly growing into a prominent movement, uniting audiences and artists.
• Artist Management & Project Execution : Managed music releases, marketing strategies, and live performances for artists like Francesca Fulmini, Normanton Street, and Taff, driving audience engagement and successful project execution.
• Digital Marketing & Audience Growth : Developed social media and content marketing strategies, focusing on strong artist branding and fan engagement through effective storytelling.
• Radio Show Production & Hosting : Produced and hosted the QM Records Radio Show, creating a space for artists to share music and connect with new listeners.
• Event Organisation & Community Building : Organised live events, performances, and networking opportunities, enriching Brighton's creative community and providing artists with valuable performance platforms.

• Managed the social media accounts.
• Contributed to the development of their
  marketing/outreach strategies.
• Monitoring and analysing the social media data.
• Staying up-to-date on social media posts.