Summary
Overview
Work history
Education
Skills
Certification
Languages
Personal Information
Timeline
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Pavlo Sobchuk

Pavlo Sobchuk

London,United Kingdom

Summary

Visionary leader with talent for strategic planning and team development, driving innovation and operational excellence. Proven ability to manage complex projects and foster collaborative environments. Committed to delivering transformative engineering solutions that propel organisational growth.


Currently residing in the UK on a skilled worker visa.

Open to relocation and/or contract-based engagement.

Overview

14
14
years of professional experience
5
5
years of post-secondary education
1
1
Certification

Work history

Senior Engineering Manager

David Zwirner
London
01.2024 - 07.2025
  • Directed strategic growth and operations for a 20-person engineering department, encompassing QA, Development, DevOps, and Architecture across three critical workstreams (Internal Operations, Pre-Sales, and Sales).
  • Oversaw the full lifecycle of a diverse product portfolio, including an internal ERP platform, corporate CMS (Sanity), an advanced sales preview tool, and AI-powered sales enablement tools (semantic search, AI-color filtering), along with a comprehensive mobile application for field sales.
  • Defined and executed technical roadmaps for all key products, directly aligning with product department initiatives to drive business objectives.
  • Led the design and implementation of a new digital product for the art sector: a personalized sales preview tool that captured client engagement data, enhancing pre-sales capabilities.
  • Built and led high-performing, cross-functional teams across distributed locations, fostering enhanced collaboration and accelerating project delivery.
  • Championed a culture of continuous improvement and mentorship, maturing engineering processes and establishing excellence frameworks within the department.
  • Collaborated closely with the Product Department to align technical roadmaps with business priorities, ensuring engineering initiatives directly supported revenue generation and operational efficiency.
  • Drove the re-architecture and enhancement of critical platforms, including a comprehensive offers platform with advanced analytics, directly improving client engagement and sales effectiveness.

Engineering Manager

David Zwirner
New York City
04.2023 - 01.2024
  • Established and scaled the in-house engineering department from scratch, successfully transitioning ownership of a critical ERP system from a third-party vendor.
  • Built and onboarded a high-performing team of QA and developers, defining core processes and establishing the full Software Development Life Cycle (SDLC) in close collaboration with the product team.
  • Orchestrated a comprehensive modernization initiative for the ERP system, leading post-handover internal audits and developing a strategic technical roadmap. This roadmap focused on critical security and infrastructure improvements, performance enhancements, compliance remediations, and data remodeling.
  • Led the complete re-architecture of the AWS organization and implemented full infrastructure automation using Terraform, significantly improving system reliability, scalability, and long-term maintainability.
  • Revamped CI/CD practices to streamline development workflows, ensuring reliable and scalable deployment processes.
  • Cultivated strong collaboration between engineering and product teams, ensuring clear goal alignment and cohesive execution across all initiatives.

Chief Technology Officer

Binary Studio
Valencia, Spain
09.2022 - 04.2023
  • Directed technology operations and strategic transformation for an outsourcing firm with over 200 engineers, significantly elevating organizational maturity and service delivery.
  • Oversaw the successful delivery of a portfolio of 40+ diverse projects, effectively coordinating complex engineering efforts with business objectives.
  • Designed and implemented a new tribe structure for the organization, clearly defining workstreams and verticals to enhance strategic alignment and operational efficiency.
  • Pioneered and championed a strategic shift towards AI-powered applications, identifying new service offerings and positioning the company at the forefront of emerging technologies in AI/ML, cross-platform development, and DevOps.
  • Created and launched a comprehensive career development framework, which demonstrably boosted employee engagement and performance by 20%.
  • Re-engineered the sales pipeline and lead qualification processes, directly contributing to increased conversion rates and business growth.
  • Restructured engineering management practices, fostering greater accountability and significantly improving cross-team productivity across the organization.

Director of Software Engineering

Edisen
Kyiv, Ukraine
05.2021 - 08.2022
  • Led the establishment and rapid expansion of the EMEA engineering branch from scratch, building and leading a high-performing 25-person team across two critical workstreams.
  • Directed all aspects of department setup in Ukraine, including full recruitment lifecycle, comprehensive infrastructure build-out, and seamless integration into the broader organizational structure.
  • Orchestrated the development and delivery of a proprietary Digital Asset Management (DAM) system, a key component of the company's digital transformation initiatives.
  • Implemented a new Software Development Life Cycle (SDLC), tripling feature releases within the first year and significantly accelerating time-to-market.
  • Reduced technical debt by 50% through strategic initiatives while simultaneously introducing continuous system health monitoring for enhanced stability.
  • Launched dedicated architecture and QA automation teams, improving overall engineering quality and decreasing time-to-market by a remarkable 33%.

Senior Software Engineer

EDETEK
Kyiv, Ukraine
02.2018 - 05.2021
  • Spearheaded technical initiatives for clinical trial automation systems within a distributed team.
  • Designed and deployed AWS-based microservices to ensure scalable data processing.
  • Developed advanced data structures such as ASTs and graphs to optimise query performance.
  • Served as technical lead, guaranteeing milestone delivery while mentoring team members on engineering standards.

Principal Engineer/Co-founder

Wesslogic OU
Kyiv, Ukraine
02.2017 - 02.2018
  • Co-founded software development agency providing full-cycle services to SMB clients.
  • Delivered 5 client projects, ensuring technical quality and alignment with business goals.
  • Led architecture and development efforts for engineering teams of 10-15 members.
  • Produced technical proposals and budget estimates to secure long-term partnerships.

ME(R)N Software Engineer

Freelance Contractor
Kyiv, Ukraine
10.2013 - 02.2017
  • Delivered end-to-end solutions using the ME(R)N stack, from requirements to production deployment.
  • Maintained direct client relationships, ensuring timely delivery of business-critical custom applications.
  • Developed user-friendly software by understanding client needs and technology constraints.
  • Improved system performance for enhanced user experience through code optimisation.
  • Designed customised software solutions in response to unique client requirements.

.NET Software Engineer

SoftServe
Chernivtsi, Ukraine
01.2012 - 03.2014
  • Developed scalable front-end and back-end features using .NET stack.
  • Contributed to software development for Verint company (CX Automation).
  • Collaborated with cross-functional teams to meet client specifications and performance benchmarks.
  • Resolved complex programming issues to ensure uninterrupted system functionality.

Education

Master Degree - Applied Mathematics

Chernivtsi National University
09.2008 - 06.2013

Skills

  • Nodejs frameworks (NestJS, Express, Fastify)
  • Programming languages (Python, Go)
  • Frontend frameworks (React, React Native, Angular)
  • Cloud platforms (AWS, Digital Ocean, Heroku)
  • Database management systems (MySQL, PostgreSQL, MongoDB)
  • Containerization tools (Docker, Docker Compose)

Certification

AWS Certified Solutions Architect Associate

Languages

English
Fluent
Ukrainian
Native
Russian
Fluent

Personal Information

  • Title: Director of Engineering
  • Date of birth: 05/13/91
  • Nationality: Ukrainian
  • Visa status: Skilled Worker visa, will require sponsorship

Timeline

Senior Engineering Manager

David Zwirner
01.2024 - 07.2025

Engineering Manager

David Zwirner
04.2023 - 01.2024

Chief Technology Officer

Binary Studio
09.2022 - 04.2023

Director of Software Engineering

Edisen
05.2021 - 08.2022

Senior Software Engineer

EDETEK
02.2018 - 05.2021

Principal Engineer/Co-founder

Wesslogic OU
02.2017 - 02.2018

ME(R)N Software Engineer

Freelance Contractor
10.2013 - 02.2017

.NET Software Engineer

SoftServe
01.2012 - 03.2014

Master Degree - Applied Mathematics

Chernivtsi National University
09.2008 - 06.2013

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Pavlo Sobchuk