Summary
Overview
Work history
Skills
Languages
Timeline
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Pavla Haylock

Glasgow,UK

Summary

Head of sales with record of success in enabling strong revenue growth through end-to-end sales management. Focused on continuous improvement using market knowledge, competitor research, innovation and team motivation. Always looking for opportunities to bring in and retain customers. Committed manager with exceptional leadership, organisational skills and communication abilities leads high-performing cross-functional teams in both sales and procurement. Leads projects, company operations and business growth.

Overview

11
11
years of professional experience

Work history

Head of sales

PG Paper LTD
Glasgow, Glasgow City
10.2023 - Current
  • Launched performance-driven sales incentive programmes that led 13 sales staff to exceed individual KPIs.
  • Compiled key sales data metrics to formulate reports and communicate progress to senior management.
  • Maximised profitability, identifying and proactively approaching new customers in target markets to generate attractive requests for quotes.
  • Motivated sales team with hands-on approach to drive growth and expand profit margins.
  • Collaborated with marketing team to develop strategy and execute expansion across UK and EMEA markets.
  • Tracked and analysed KPIs by producing accurate weekly, monthly performance reports in Tableau.
  • Conducted holiday and succession planning to ensure full team coverage and target delivery.
  • Introduced lead automation solutions to streamline operations, improving lead generation efficiencies by 15 %.
  • Increased conversion by 2% by training team of 7 sales and procurement in consultative sales strategy.
  • Identified high-quality partnership opportunities to boost cross-selling opportunities, generating £1,2 mil in additional sales revenue.
  • Led team to exceed sales targets by 2-5% over 4 months with tailored coaching and feedback.
  • Aligned strategy and delivery across departments through strong leadership and communication.
  • Managed 13 sales teams across 6 timezones, fuelling expansion into new international markets.
  • Conducted in-depth territory research to leverage emerging market opportunities, boosting sales.

International Sales Manager

PROCARE LTD
Bristol
01.2022 - 10.2023
  • Managing a large portfolio of international distributors across 50 countries
  • Identifying new opportunities by presenting the brand at large scale trade events
  • Monitoring effective implementation of international development activities
  • Developing marketing strategies over a diverse range of partners
  • Expanding the business capabilities and offerings with a newly identified product
  • Surpassing sales targets set by the organisation
  • Preparing monthly reports, presenting 3-year strategic plans to support post pandemic business recovery.

Sales and Business Manager

SWEET SQUARED LTD
Leeds
07.2016 - 01.2022
  • Managing a large portfolio (120) of international distributors spread across 50 countries
  • Identifying new opportunities by presenting the brand at large scale trade events
  • Preparing monthly reports, presenting 3-year strategic plans to support post pandemic business recovery
  • Monitoring effective implementation of international development activities
  • Developing marketing strategies over a diverse range of partners.

National Operations Manager UK

DENNIS WILLIAMS Ltd
Leeds
01.2013 - 07.2016
  • Communicated clearly and effectively with internal and external stakeholders, aiding smooth-running sales processes
  • Consistently achieved against monthly sales targets through outstanding client development and retention
  • Maintained a healthy branch gross profit margin by cultivating a results-based environment and a culture of continuous improvement
  • Supported senior management in implementing and maintaining policies and procedures
  • Assessed and analysed customer feedback to inform operational and marketing strategy
  • Rolled out sales strategy increasing consumer reach and diversifying sales methods
  • Motivated and drove line management to reach branch margins and sales targets
  • Supervised 10 wholesale branches / managed 10 store managers and 100 staff
  • Handled human resources concerns and established plans to handle issues with consistent approach
  • Strengthened product branding initiatives by successfully implementing creative marketing strategies to maximise outreach and brand messaging.

Skills

  • Effective Retail Sales Manager
  • Sales lead conversion
  • Effective sales techniques
  • Sales performance monitoring
  • Sales maximisation strategies
  • B2B sales strategy
  • Premium product sales
  • Customer generation strategy
  • Remote team management
  • B2B sales
  • Seller acquisition and growth
  • Negotiation strategies
  • Sales team performance tracking
  • KPI tracking and analysis
  • Market expansion planning
  • Territory assessments
  • Strategic partnerships
  • Team development
  • Pipeline management tools
  • Sales presentations

Languages

English
Czech: First Language
Russian: Elementary
Slovak: Proficient

Timeline

Head of sales

PG Paper LTD
10.2023 - Current

International Sales Manager

PROCARE LTD
01.2022 - 10.2023

Sales and Business Manager

SWEET SQUARED LTD
07.2016 - 01.2022

National Operations Manager UK

DENNIS WILLIAMS Ltd
01.2013 - 07.2016
Pavla Haylock