- Designed and developed custom solutions in Microsoft Dynamics 365 CRM, including custom Plugins, JavaScript, Power Automate flows, and Workflows to meet complex business requirements.
- Implemented and maintained integrations with third-party systems using Power Automate, Web APIs, and SSIS with KingswaySoft for seamless data exchange.
- Migrated and upgraded CRM systems from Dynamics 2016 (ClickDimensions) to Dynamics 365 Marketing, including setup of Customer Journeys, Segments, and Subscription Centers.
- Built and embedded Power BI dashboards within CRM forms to provide real-time, actionable insights to business users.
- Refactored legacy hard-coded integration logic to improve maintainability and reduce technical debt.
- Used tools such as XRM Toolbox and Plugin Registration Tool for efficient solution management and deployment.
- Collaborated with Business Analysts and end-users to gather requirements, deliver enhancements, and advise on CRM best practices.
- Took ownership of product change requests, delivered them in Agile sprints, and ensured high-quality releases using CI/CD pipelines.
- Maintained CRM data integrity and quality through data audits, cleansing, and validation processes.
- Provided user onboarding, access management, and supported adoption through "train the trainer" initiatives.
Business Collaboration & Functional Responsibilities :
- Partnered with Business Analysts and Super Users to understand requirements and translate them into scalable CRM solutions.
- Analyzed and resolved incidents and defects raised by L2 and L3 support teams.
- Delivered CRM change requests and enhancements in Agile sprint cycles, taking full ownership of development and delivery.
- Maintained data hygiene and CRM data quality through routine audits, cleansing, and resolving inconsistencies.
- Onboarded and supported end users with CRM access and usage, including managing permissions and environment setup.
- Provided mentorship to Business Super Users and supported a ‘train the trainer’ model to promote system adoption.
- Advised on CRM best practices, focusing on continuous process improvement and user experience enhancement.
- Worked closely with management on strategic planning, workflow optimization, and solution scalability.