Summary
Overview
Work History
Education
Skills
Languages
Interests
References
Timeline
Generic

Paulo Aurora

Croydon,SRY

Summary

Dynamic and detail-oriented Visual Merchandising Specialist with over 5 years of experience in customer service, driving commercial performance in fast-paced, high-profile retail environments. Proven ability to create visually compelling displays that increase footfall, elevate customer experience, and support brand storytelling. Adept in trend forecasting, floor planning, training teams, and cross-functional collaboration. Passionate about aligning creativity with business goals to deliver high-impact visual strategies that reflect brand identity.

Reliable sales associate with strengths in inventory management, training and customer service. Friendly, knowledgeable and hard-working team player. Proven success in satisfying sales objectives and securing consistent, high-quality service.

Overview

3
3
years of professional experience

Work History

VM Specialist/ 40 Hour Athlete

NIKE
London
02.2025 - 06.2025
  • Developed and executed engaging in-store visual displays aligned with brand campaigns and seasonal themes.
  • Trained retail teams on VM principles and execution standards, ensuring visual consistency across store zones.
  • Analysed product performance and customer behaviour to optimise product placement and traffic flow.
  • Worked closely with sales, marketing, and operations to ensure visual strategies supported commercial objectives.
  • Monitored fashion and consumer trends to keep displays current and customer-focused.
  • Achieved sales targets and increased revenue through product recommendations and customer engagement.
  • Assist with various store tasks, including managing inventory, operating cash registers, and building visual displays.
  • Assist in training new employees.

Team Member /BOH/Events

Gymshark
Regent Street
02.2024 - 01.2025
  • Supported stockroom operations and replenishment processes to ensure full product availability on the shop floor.
  • Participated in store events and activations, representing the brand and assisting in customer engagement.
  • Maintained accurate inventory records and processed deliveries efficiently.
  • Contributed to team success by completing jobs quickly and accurately.
  • Developed strong cooperative relationships with coworkers and managers.
  • Worked at different stations to provide optimal coverage and meet production goals.

Sales Professional

Ralph Lauren
London, England
08.2023 - 01.2024
  • Responsible for sales and profit performance in assigned stores or departments.
  • Ensure that sales and margin goals are met.
  • Work with the General Manager/Department Manager to develop operating budgets and monitor performance.
  • Establish individual sales goals for associates and supervise sales staff to maximise sales and profit performance.
  • Coached junior sales staff and contributed to daily team briefings.
  • Ensured store presentation and service exceeded customer expectations in a luxury setting.

Retail Sales Assistant

Levi Strauss
London, England
05.2022 - 11.2022
  • Handled customer enquiries with professionalism, fostering a positive brand image.
  • Assisted customers with product selection and sales, recommending items to increase transaction value.
  • Resolved conflicts effectively, maintaining a harmonious workplace environment.
  • Collaborated with other team members for a streamlined shopping experience.
  • Replenished floor stock and processed deliveries promptly, maximising product availability for customers.
  • Processed transactions at the till, ensuring accurate handling of cash and card payments.
  • Maintained visual merchandising standards to attract potential buyers.

Education

Business, Management and Marketing -

Loughborough University
Loughborough, LEC

Diploma of Higher Education - Business, Travel & Tourism, IT, Sport

Coulsdon College
Old Coulsdon, CRY
06.2019

Skills

    Leadership

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Languages

Portuguese
Native
English
Native
Spanish
Fluent

Interests

Playing football

Working out

Perfume collecting

References

References available upon request.

Timeline

VM Specialist/ 40 Hour Athlete

NIKE
02.2025 - 06.2025

Team Member /BOH/Events

Gymshark
02.2024 - 01.2025

Sales Professional

Ralph Lauren
08.2023 - 01.2024

Retail Sales Assistant

Levi Strauss
05.2022 - 11.2022

Business, Management and Marketing -

Loughborough University

Diploma of Higher Education - Business, Travel & Tourism, IT, Sport

Coulsdon College

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