Paulo Aurora
Croydon,SRY
Summary
Dynamic and detail-oriented Visual Merchandising Specialist with over 5 years of experience in customer service, driving commercial performance in fast-paced, high-profile retail environments. Proven ability to create visually compelling displays that increase footfall, elevate customer experience, and support brand storytelling. Adept in trend forecasting, floor planning, training teams, and cross-functional collaboration. Passionate about aligning creativity with business goals to deliver high-impact visual strategies that reflect brand identity.
Reliable sales associate with strengths in inventory management, training and customer service. Friendly, knowledgeable and hard-working team player. Proven success in satisfying sales objectives and securing consistent, high-quality service.
Overview
3
3
years of professional experience
Work History
VM Specialist/ 40 Hour Athlete
NIKE
London
02.2025 - 06.2025
- Developed and executed engaging in-store visual displays aligned with brand campaigns and seasonal themes.
- Trained retail teams on VM principles and execution standards, ensuring visual consistency across store zones.
- Analysed product performance and customer behaviour to optimise product placement and traffic flow.
- Worked closely with sales, marketing, and operations to ensure visual strategies supported commercial objectives.
- Monitored fashion and consumer trends to keep displays current and customer-focused.
- Achieved sales targets and increased revenue through product recommendations and customer engagement.
- Assist with various store tasks, including managing inventory, operating cash registers, and building visual displays.
- Assist in training new employees.
Team Member /BOH/Events
Gymshark
Regent Street
02.2024 - 01.2025
- Supported stockroom operations and replenishment processes to ensure full product availability on the shop floor.
- Participated in store events and activations, representing the brand and assisting in customer engagement.
- Maintained accurate inventory records and processed deliveries efficiently.
- Contributed to team success by completing jobs quickly and accurately.
- Developed strong cooperative relationships with coworkers and managers.
- Worked at different stations to provide optimal coverage and meet production goals.
Sales Professional
Ralph Lauren
London, England
08.2023 - 01.2024
- Responsible for sales and profit performance in assigned stores or departments.
- Ensure that sales and margin goals are met.
- Work with the General Manager/Department Manager to develop operating budgets and monitor performance.
- Establish individual sales goals for associates and supervise sales staff to maximise sales and profit performance.
- Coached junior sales staff and contributed to daily team briefings.
- Ensured store presentation and service exceeded customer expectations in a luxury setting.
Retail Sales Assistant
Levi Strauss
London, England
05.2022 - 11.2022
- Handled customer enquiries with professionalism, fostering a positive brand image.
- Assisted customers with product selection and sales, recommending items to increase transaction value.
- Resolved conflicts effectively, maintaining a harmonious workplace environment.
- Collaborated with other team members for a streamlined shopping experience.
- Replenished floor stock and processed deliveries promptly, maximising product availability for customers.
- Processed transactions at the till, ensuring accurate handling of cash and card payments.
- Maintained visual merchandising standards to attract potential buyers.
Education
Business, Management and Marketing -
Loughborough University
Loughborough, LECDiploma of Higher Education - Business, Travel & Tourism, IT, Sport
Coulsdon College
Old Coulsdon, CRY06.2019
Skills
Leadership
Management skills
Problem-solving
Active listening
Customer Service
Time-management
Languages
Portuguese
Native
English
Native
Spanish
Fluent
Interests
Playing football
Working out
Perfume collecting
References
References available upon request.
Timeline
VM Specialist/ 40 Hour Athlete
NIKE
02.2025 - 06.2025
Team Member /BOH/Events
Gymshark
02.2024 - 01.2025
Sales Professional
Ralph Lauren
08.2023 - 01.2024
Retail Sales Assistant
Levi Strauss
05.2022 - 11.2022
Business, Management and Marketing -
Loughborough University
Diploma of Higher Education - Business, Travel & Tourism, IT, Sport
Coulsdon College