Paula Rossi
Summary
Results-driven marketing assistant with a solid background in HR management. Skilled in supporting marketing campaigns through research, content creation, and data analysis, while leveraging HR expertise to enhance team collaboration. Strong communicator and problem-solver, committed to supporting organisational goals through innovative marketing initiatives.
Overview
22
22
years of professional experience
13
13
years of post-secondary education
Work history
Marketing Assistant & HR
Allen Briggs
Remote Worker
11.2022 - 10.2024
- Amplified brand awareness by developing and implementing effective marketing campaigns.
- Enhanced social media presence with regular, engaging updates.
- Managed customer database to improve targeted marketing efforts.
- Brainstormed ideas with clients and stakeholders to maximise project potential.
- Conducted research to better understand which website provider would would suit the company best.
- Managed and updated website to increase brand identity and feature products and services.
- Oversaw HR-related documentation, ensuring correct storage and accessibility when required.
Digital Marketing Consultant
JT Marketing PR
Remote Worker
05.2013 - 10.2024
- Optimised web pages to improve search engine rankings.
- Utilised Google Analytics to monitor campaign performance and make necessary adjustments.
- Identified new opportunities and trends within the digital sphere, ensuring the company stayed ahead of competitors.
- Carried out regular audits of all digital channels, which resulted in identifying areas for improvement.
- Used Wordpress to manage website content updates and design implementation for clients sites.
- Brainstormed interesting ideas for social media posts.
- Marketed services through social media platforms and advertising services for various clients.
- Launched paid advertisements on social media targeted to specific customers.
HR Manager
Marston Group Ltd (formally Drakes)
Waltham Abbey
09.2003 - 02.2013
- Implemented HR policies and procedures for legal compliance.
- Liaised with department managers to identify staffing needs.
- Managed redundancy processes, minimised legal risks.
- Maintained open communication channels with employees, fostered trust within teams.
- Handled grievance procedures in line with employment law regulations.
- Reviewed job descriptions periodically, kept them abreast of current roles.
- Performed exit interviews, gaining useful insights to improve employee retention rates.
- Thoroughly vetted employees' qualifications, licenses and certifications, including upcoming renewals.
- Coordinated 4 Human Resources staff, leading employees by example to maintain productive department relations.
- Advised line managers on correct disciplinary procedures for compliant issue resolution.
- Used staff survey findings to implement enhanced working conditions and practices.
Assistant to the Managing Director/HR Manager
Marston Group Ltd (formally Drakes)
Waltham Abbey
09.2003 - 01.2006
- Managed complex diaries, ensuring seamless executive schedules.
- Coordinated travel arrangements, resulting in smooth business trips.
- Streamlined office processes to increase efficiency.
- Maintained confidentiality of sensitive information by implementing strict file management systems.
- Drafted correspondence, enhancing corporate image.
- Developed filing systems, improving document accessibility and security.
- Handled incoming calls professionally, ensuring excellent customer service delivery.
- Coordinated and secured meetings for management teams, distributing relevant resources ahead of time.
- Took detailed, accurate meeting minutes, collating and promptly distributing to relevant staff for swift action.
Administration Officer for Enforcement Department
Marston Group Ltd (formally Drakes)
Waltham Abbey
04.2003 - 09.2003
- Received incoming calls and emails and addressed with timely and consistent updates.
- Set up and maintained relevant databases and filing systems.
- Prepared monthly client reports.
- Gathered information and filed reports to resolve complaints.
- Put together tenders within established timelines, working alongside the Marketing Department.
Education
Bachelor of Business Administration - Business
Hertfordshire University
09.1996 - 06.2000
Advanced GNVQ - Business
Presdales School
09.1994 - 07.1996
GCSEs -
Presdales School
09.1986 - 07.1994
Skills
- Web design basics
- WordPress experience
- B2B and B2C social media campaigning
- Social analytics and reporting
- Canva
- Google Ads
- Paid social media advertising
- Focused and organised
- Ability to work independently and in a team
- Computer literate
Affiliations
- I love sitting down with a cup of coffee and a good book
- Spending time with my pets
- Writing my pet blog
Timeline
Marketing Assistant & HR
Allen Briggs
11.2022 - 10.2024
Digital Marketing Consultant
JT Marketing PR
05.2013 - 10.2024
HR Manager
Marston Group Ltd (formally Drakes)
09.2003 - 02.2013
Assistant to the Managing Director/HR Manager
Marston Group Ltd (formally Drakes)
09.2003 - 01.2006
Administration Officer for Enforcement Department
Marston Group Ltd (formally Drakes)
04.2003 - 09.2003
Bachelor of Business Administration - Business
Hertfordshire University
09.1996 - 06.2000
Advanced GNVQ - Business
Presdales School
09.1994 - 07.1996
GCSEs -
Presdales School
09.1986 - 07.1994
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