Paul Smith

CORE SKILLS

• Strategic Leadership: Multi-department management, team building, and performance development.
• Growth Marketing: B2B/B2C acquisition, retention strategies, and brand development.
• Financial Oversight: Budget management, ROI analysis, invoicing, and stock control.
• Operational Excellence: Strategic planning, rigorous auditing, and cross-functional collaboration.
• Communication: High-level stakeholder management, negotiation, and CRM.

PROFESSIONAL EXPERIENCE

Costco Wholesale, Derby | September 2000 – Present
Marketing and Membership Manager (Current Role)

• Strategic Leadership:Currently manage a team of 18 staff, driving performance with motivational strategies to exceed sales targets while fostering a collaborative and high performing team.
• Reported on departmental challenges and collaborated with cross-functional teams to mitigate friction.
• Establishing partnerships, fostering company reputation and outreach.

• Revenue Growth: Accountable for driving consistent membership growth and revenue through data-driven marketing initiatives and exceptional service standards.
• Consistently exceeded annual sales targets, contributing to a 57% increase in warehouse membership revenue over the last three fiscal years.
• Oversight of departmental budgets, including precise invoicing, stock control, and cost-reduction strategies.
• Established budgets for programme activities and controlled expenditure to meet targets.
• Developed marketing plans to support department strategies.
• Analysed sales reports to identify trends and update strategies.
• Conducted regular market assessments to stay current on trends and maintain readiness for changes.
• Oversaw planning and execution of targeted sales and marketing strategies.
• Evaluated sales and service processes to generate targeted improvement strategies and increase revenue opportunities.
• Conducted market research and analysis to identify emerging opportunities and maintain competitive market edge.
• Executing comprehensive marketing audits and operational planning to ensure brand alignment and compliance.

• Talent Development: Leading recruitment and implementing training programmes that have improved team performance and service delivery.
• Facilitated training sessions to foster skill development among team members.
• Collaborated with design team in creating visually appealing promotional materials, attracting more prospects.

• Delivered high-standard table service in formal dining settings, following silver service etiquette.
• Provided attentive and discreet service to guests during private events, banquets, and fine dining occasions.
• Worked closely with kitchen and front-of-house teams to ensure smooth service and guest satisfaction.
• Maintained cleanliness and presentation of dining areas, adhering to health and safety standards.
• Assisted in training new staff on silver service techniques and customer interaction.
• Received positive feedback from guests and management for professionalism and attention to detail.