Dynamic professional with a robust skill set in written and verbal communications, public and media relations, and adaptable nature. Expertise in relationship building, confidence building, and problem-solving enhances the ability to deliver personalised learning plans and writing assessments. Proven track record in tutoring, marketing, group instruction, lesson planning, training and coaching. Career goals include leveraging skills in activity-based learning to foster engaging educational environments.
Overview
17
17
years of professional experience
Work history
Chief Executive Officer and Co-Founder
Freestyle Urban Soccer CIC
Chorley, Lancashire
03.2010 - 11.2025
Established a CIC company, overseeing strategic planning, marketing, product development, business-wide decisions, regulatory compliance, and budget management for all activities and staff.
Communicated with clients and funders to meet their obligations, strengthen relationships, define client objectives, deliver outcomes, and maintain strategic partnerships locally, regionally, and nationally.
Extensive proven experience in providing enthusiasm, motivation, direction, leadership, and operational line management.
Strong track record of successfully sourcing, securing, and developing new revenue streams and funding opportunities.
Experience in preparing comprehensive and thorough in-depth analysis reports for non-executive and charitable boards.
Constantly monitored, reviewed, and updated safeguarding and quality standards to maintain exceptional performance levels and requirements.
Outstanding communicator (written, verbal, and listening) at all levels, building and maintaining trust and effective relationships both internally and externally.
Implemented several community and youth activities across the Northwest, working with staff, volunteers, and delivery partners.
Provided ongoing support and guidance to young offenders, challenging thoughts and behaviours to enact positive change.
Current board member of the Lancashire FA Inclusion Advisory Group, the Lancashire Children and Young People's Trust, and the Lancashire VRN Network.
Community Cohesion & Youth Sports Manager
Blackpool FC Community Trust
Blackpool, Lancashire
02.2025 - 10.2025
Managed and overseen the PL Kicks project that was running every weekday evening, and the PL Kicks HAF programme during half-term.
Overseen the Cohesion programmes (Champions and Tower Above), screen referrals from social services and Lancashire Police / Prevent, and allocate them to staff.
Provided line management for a team of full-time, part-time, and casual staff, including conducting quarterly performance reviews and offering ongoing support.
Identified, recruited, and managed volunteers through internal and external relationships.
Ensured all project reports and data where submitted to a high standard, meeting targets and KPIs.
Engaged new participants through outreach, events, and collaboration with partners.
Maintained and developed relationships with key partners and stakeholders.
Worked with the Deputy CEO to identify and secure new funding opportunities and ensure projects are delivered within budget.
Ensured all activities and sessions where safe, suitable, and inclusive for all participants.
Maintained staff records (sickness / holidays), registers, and quality assurance documentation.
Worked with the media team to develop and share regular communications content.
Attended events and network meetings to represent BFCCT.
Ensured the safety and well-being of all participants by adhering to guidelines and policies.
Adopted to a flexible approach to fulfilling the role, including working unsociable hours as required.
Undertook other duties and responsibilities as and when needed.
Community Manager
Bolton Wanderers Football Club
Bolton, Lancashire
06.2008 - 11.2009
Guided the scheme to win two consecutive North West Football Awards for the Best Community Scheme in the North West for 2007/2008 and 2008/2009.
Regularly reported to the board of Trustees on various projects and finances, and represented the Football Club at Premier League meetings.
Managed all areas of the charitable business, restructured the Community Scheme to include new departments, and appointed management staff for these departments.
Managed 16 full-time and 16 part-time staff, set targets and KPIs, and supervised funding bids.
Responsible for a wide programme of events engaging over 65,000 community members annually, and coordinated social inclusion projects and youth clubs.
Developed partnerships with various organizations including the Local Authority, NHS PCTs, The Premier League, Princes Trust, Local Schools, Colleges, The Football Foundation, and the PFA.
Designed and marketed the Community Schemes brochure, match day program page, and the Club's website. Our projects were featured on Sky Sports, Radio 5 Live, The Bolton Evening News, and Match of the Day.
Won a Prince's Trust regional award in 2008 for the 'Get off the Bench' programme and the 'Kick it out' cohesion award for the Bend it like Beckham programme.
Education
UEFA B Coaching License -
The FA
Suicide Awareness Training -
Zero Suicide Alliance
Ramadan Awareness workshop - undefined
Nujum Sports / Kick it Out
Tackling Racism in Sport - undefined
Sported
Gang Related Issues and County Lines - undefined
Virtual College
Safeguarding Children level 3 - undefined
Virtual College
FA Generic Tutor Training - undefined
The FA
Engaging Teenage Girls in Sport - undefined
Sported
FA Mentoring Adults Course - undefined
The FA
FA Youth Modules 1-3 - undefined
The FA
FA Psychology Level 1 - undefined
The FA
Equality, Diversity and Inclusion Workshop -
Kick it Out
Skills
Written and verbal communications
Public and media relations
Adaptable nature
Active listening
Relationship building
Confidence building
Friendly and personable
Problem-solving
Activity-based learning
Writing assessments
Personalised learning plans
Online tutoring
Marketing
Group instruction
Lesson planning
Training and coaching
Accolades & Awards
22/23, Lanc's FA League of the Year
22/23, Lanc's FA Sprint of Grassroots
21/22, Partnership Award
21/22, Queens Award for Voluntary Service
21/22, Youth Development Award
20/21, Lanc's FA Youth Coach Award
19/20, Kick it Out Promoting Inclusion
19/20, South Ribble Partnership
19/20, Lanc's League of the Year
19/20, FA's National Grassroots League of the Year