Paul Kitchener

Expertise in directing creation of marketing tools and steering execution of marketing programmes. Demonstrate success and implementation of key projects on time and on budget. Possess solid leadership skills; adept at communicating with management, channels, vendors and internal departments to coordinate overall marketing efforts. Thought leader through regular corporate blogs. Key stakeholder in answering and preparing Response for Proposal (RFP) submissions. Work closely with global sales teams to create compelling collateral, most recently for financial organisations SaaS offerings.

Selected Contributions:

• Built, created and managed multiple 'go to market' initiatives for Speakerbus’ Trader Voice portfolio. - Case studies, presentations, Brochures, Videos, Datasheets, Emails, Landing pages and other collateral.
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Transitioned e-marketing, social media management and website to HubSpot CMS hub.
• Increased visitors to new HubSpot CMS managed global website by 20% using SEO and content optimisation.
• Embraced new marketing tools such as ChatGPT, LLM’s and AI transcription to expand content Marketing deliverables.
• Managed and implemented new global corporate house style.
• RFP – Preparation, management and sales support and delivery to financial services.
• Supported key multinational B2B partners include Avaya, Cisco and various sales and compliance partners.

• Using appropriate tools such as the SOSTAC Planning System Plan, define strategy for and develop, execute and manage comprehensive marketing plans encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with client, management, internal departments and vendors to coordinate overall marketing effort in accordance with corporate goals. Plan and carryout market research and analyses. Play an integral role in product team development activities, including social media, website, trademarking, event, video and documentation delivery. Lead and direct a forward-thinking marketing team, including external agencies. Prepare and manage £200K EMEA marketing budget. A founding member of the Business Continuity Planning and RFP team.
• Selected Contributions:
• Work with key multinational partners include Avaya, Cisco and various compliance partners, to promote our solutions to their sales teams.
• Increased awareness of soft client turret through coordinated social media, Web (www.aria-anywhere.com), exhibition and online campaigns.

• Developed and managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and Website content. Defined and evaluated product marketing collateral, programmes, and analyses. Tracked, projected and reported both advertising and circulation-based marketing programmes. Maintained communication with management to ensure marketing activities aligned with business goals. Provided leadership and direction to marketing associates to guide the creation of marketing materials and ensure alignment with objectives.
• Selected Contributions:
• Successfully maintained and increased client base by designing and implementing strategic customer-retention projects.
• Planned and implemented a direct mail campaign which achieved 80k+ worth of security sales.

• Worked within a team to diagnose and repair customer email, web and connection issues. Established grounding in dealing with stressed and frustrated clients. Gained excellent phone and email communication skills. Provided direct support to the Team Leader.