Summary
Overview
Work History
Education
Skills
Certification
Timeline
Awards & Accomplishments
Generic
Paul Hindley

Paul Hindley

Newtownabbey,Antrim

Summary

Accomplished professional with expertise in global marketing, product management, and business administration. Demonstrates a strong ability in product positioning and downstream marketing, contributing to successful brand building and product launches. Committed to leveraging skills to drive business growth and enhance market presence.

Overview

24
24

Years of professional experience

2
2

Memberships of professional bodies

12
12

Global sales and marketing awards

10
10

,000+ Surgeries attended

Work History

Marketing Manager, Orthopaedics, EMEA

Conmed
Europe. Middle East, Africa
01.2023 - Current
  • Lead the development and launch of advanced endoscopic and visualisation products, resulting in 14% growth in 18 months.
  • Conduct market research to identify customer needs and competitive landscape, informing product strategy and development.
  • Collaborate with R&D, regulatory, and global marketing teams to ensure product compliance and successful market introduction, leading LSP team.
  • Manage product life cycle from concept to commercialisation, including post-market surveillance and product improvements.
  • Develop and maintain relationships with key stakeholders, including healthcare professionals, regulatory bodies, and suppliers.
  • Collaborate with sales, marketing and support teams to launch new products on time and within budget.
  • Develop product documentation to communicate and align key components of upcoming features and products to internal teams.
  • Collaborate with cross-functional teams to develop feasible solutions for product evolution, LMR's.
  • Establish strong relationships with Key/Digital Opinion Leaders.
  • Responsible for all brochures, digital collateral and marketing campaigns.
  • Coordinate and collaborate with global marketing teams to be the champion of product portfolio.
  • Establish budgets for programme activities and control expenditure to meet targets.
  • Manage team of 2 staff, driving performance with motivational strategies to exceed sales targets.
  • Undertake field visits with members of the EMEA marketing and sales team on a regular basis to maintain a good understanding of market needs and trends.
  • Ensure that appropriate sales and marketing tools as well as materials were provided to the sales organisation to achieve annual revenue targets.
  • Coordinate and attend national and international trade exhibitions.

Territory Sales Manager / Product/Marketing Mgr.

Conmed UK
Swindon, UK
03.2020 - 01.2023
  • Dual NI Sales and Product Management / Marketing Role.
  • Grew territory sales by 2000% in 3 years (£70,000 to £1,600,000).
  • Product champion and trainer for Orthopaedic portfolio in EMEA.
  • In field trainer for UK new starters & classroom trainer for EMEA.
  • Represent EMEA & International business on the Core Orthopaedic Marketing & Product Management Teams.
  • Prepare sales training documents for EMEA & International business and present to end users (recent work with Australian and Canadian teams).
  • Support local Sales Representative and manage on daily basis.
  • Support trade shows to engage with customers and demo products, e.g. SECEC-ESSE, ISHA , EFAS, ISAKOS, AAOS.
  • Organise and support cadaveric training courses.
  • Perform Limited Marketing Releases in field.
  • Prepare tender documents to secure new business leads.
  • Advised design teams of unique client requests requiring product adaptations.
  • Negotiated profitable sales contracts to achieve revenue targets.
  • To date, attended over 10,000 surgical theatre cases to facilitate product and staff training.
  • Established relationships with many Orthopaedic Surgeons.

Senior Territory Manager

Smith & Nephew ASD
Watford, UK
05.2009 - 03.2020
  • Responsible for all sales of single use consumables and capital equipment into all Northern Ireland accounts, with total 2018 sales in excess of £2.5 million.
  • Management of all Arthroscopy and Arthroplasty products, including Visualisation Capital.
  • Responsible for all tenders within Northern Ireland.
  • Responsible for organising and attending various trade shows to promote products.
  • Named product mentor for internal company staff requiring training support on the Island of Ireland.
  • Stand-in RSM when required.
  • Consistently in top 5% of employees on sales of newly launched products.
  • Awarded 3 x Presidents sales awards.

Sales Executive

Vygon
Belfast / Glasgow, Northern Ireland / Scotland
10.2007 - 05.2009

Key Account Manager

Smiths Medical
Belfast, Northern Ireland
08.2001 - 10.2007

Education

Associate of Science - Nursing / Psychology

Broward College
Fort Lauderdale, Florida, USA
06.2001

CFP - Adult Nursing

Queens University
Belfast, Northern Ireland
06.1998

Skills

  • Global Marketing
  • Product Management
  • Business Administration
  • Product Positioning
  • Downstream Marketing
  • Brand Building
  • Product Launches
  • KOL Management

Certification

ACIM CIM | The Chartered Institute of Marketing

Membership Number: P05123846

Grade: Affiliate


MCMI CMI| The Chartered Management Institute

Membership Number: 40104002

Grade: Member

Timeline

Marketing Manager, Orthopaedics, EMEA

Conmed
01.2023 - Current

Territory Sales Manager / Product/Marketing Mgr.

Conmed UK
03.2020 - 01.2023

Senior Territory Manager

Smith & Nephew ASD
05.2009 - 03.2020

Sales Executive

Vygon
10.2007 - 05.2009

Key Account Manager

Smiths Medical
08.2001 - 10.2007

Associate of Science - Nursing / Psychology

Broward College

CFP - Adult Nursing

Queens University

Awards & Accomplishments

  • EMEA Marketing Ortho Above & Beyond Award 2024. Awarded to the marketer who made the greatest impact above and beyond their everyday role. Awarded June 2025, Orlando, Florida.
  • Conmed International Presidents Award Winner for 2022 . Awards top sales performance in international orthopaedic organisation. Awarded February 2023, Swindon, UK.
  • Conmed UK&I Sales Rep of the Year for 2022 . Awards top sales performance across all divisions within organisation. Awarded February 2023, Swindon, UK.
  • Conmed Global Orthopaedics Product Champion for 2021 . Awards excellence in orthopaedic product promotion, growth and sales. 1st place in Global organisation. Awarded January 2022, Swindon, UK.
  • Conmed International Sales Rep of the Year for 2021 . Awards top sales performance in international orthopaedic organisation. Awarded January 2022, Swindon, UK.
  • Conmed UK&I Sales Rep of the Year for 2021 . Awards top sales performance across all divisions within organisation. Awarded January 2022, Swindon, UK.
  • Smith & Nephew Global Presidents Award Winner for 2019 . Awards excellence in sales for the top 1% of global employees. Awarded January 2020, London, UK.
  • Smith & Nephew UK Marketing Award for 2018 . Awards excellence in promotion and sales of newly launched products. Awarded January 2019, London, UK.
  • Smith & Nephew Global Presidents Award Winner for 2013 . Awards excellence in sales for the top 1% of global employees. Awarded January 2014, Orlando, Florida.
  • Smith & Nephew Global Presidents Award Winner for 2011 . Awards excellence in sales for the top 1% of global employees. Awarded January 2012, Prague, Czech Republic.
  • Smith Medical Top UK Salesperson for 2006/2007 . Awards top UK sales representative across all divisions. Awarded June 2007, London, UK.
  • Smith Medical Top UK Salesperson for 2005/2006 . Awards top UK sales representative across all divisions. Awarded June 2006, London, UK.

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