Years of professional experience
Paul Hindley
Senior Marketing Manager
Belfast
Summary
A seasoned professional with expertise in global marketing and brand building, product management and positioning, and business administration strategies. Demonstrates a strong track record in product launches and downstream marketing, effectively managing key opinion leaders to drive brand success. Committed to leveraging skills in KOL management to achieve strategic business objectives and enhance market presence.
Overview
24
24
2
2
Professional Memberships
12
12
Global sales and marketing awards
10
10
,000+ Surgeries attended
Work history
Senior Marketing Manager, Orthopaedics, EMEA
Conmed
Europe. Middle East, Africa
01.2023 - Current
- Led development and launch of advanced endoscopic products, achieving 20% growth in 24 months.
- Managed orthopaedic product life cycle from concept to commercialisation, including launch and phase-out activities.
- Conducted market research to inform product strategy and enhance development processes.
- Established relationships with Key Opinion Leaders and collaborated with Medical Education teams for brand engagement.
- Collaborated with cross-functional teams to ensure successful market introduction and feasible product evolution solutions.
- Created scalable marketing tools, campaigns, and materials, supplying necessary resources to sales organisation.
- Executed annual marketing strategies, monitored performance in priority markets, and defined corrective actions.
- Forecasted demand and managed budgets with sales leadership, controlling expenditure to meet targets.
Product Marketing Mgr / NI TSM, UKINORD
Conmed
Swindon, UK
03.2020 - 01.2023
- Achieved territory sales growth of 2,000% over three years, increasing revenue from £70,000 to £1,600,000.
- Served as product champion and trainer for Orthopaedic portfolio across UKINORD.
- Delivered in-field and classroom training sessions for new starters and EMEA representatives.
- Represented EMEA and International business on Core Orthopaedic Marketing and Product Management Teams.
- Developed and distributed comprehensive sales training materials with Australian and Canadian teams.
- Supported daily performance optimisation for local Sales Representatives.
- Engaged customers at trade shows by demonstrating products at SECEC-ESSE and AAOS events.
- Organised cadaveric training courses to enhance practical skills among participants.
Senior Territory Manager
Smith & Nephew ASD
Watford, UK
05.2009 - 03.2020
- Achieved over £2.5 million in sales for single-use consumables and capital equipment across Northern Ireland accounts in 2018.
- Managed all Arthroscopy and Arthroplasty products, including Visualisation Capital, enhancing product visibility.
- Oversaw all tender submissions within Northern Ireland, ensuring compliance with client requirements.
- Organised and participated in various trade shows to effectively promote product offerings.
- Served as product mentor for internal staff, providing essential training support throughout Island of Ireland.
- Acted as stand-in Regional Sales Manager when necessary, maintaining operational continuity.
- Consistently ranked in top 5% of employees for sales of newly launched products.
- Received three Presidents Sales Awards for outstanding performance and contribution.
Sales Executive
Vygon
Belfast / Glasgow, Northern Ireland / Scotland
10.2007 - 05.2009
Key Account Manager
Smiths Medical
Belfast, Northern Ireland
08.2001 - 10.2007
Education
Certificate of Higher Education - Planning and Optimising Marketing Campaigns
Chartered Institute Of Marketing
BerkshireCertificate of Higher Education - Marketing and Brand Strategy
Chartered Institute Of Marketing
BerkshireAssociate of Science - Nursing / Psychology
Broward College
Fort Lauderdale, Florida, USA06.2001
CFP - Adult Nursing
Queens University
Belfast, Northern Ireland 06.1998
Skills
- Global marketing and brand building
- Product management and positioning
- Business administration strategies
- Product launches and downstream marketing
- KOL management
- Content creation and curation
Certification
ACIM CIM | The Chartered Institute of Marketing
Membership Number: P05123846
Grade: Affiliate
MCMI CMI| The Chartered Management Institute
Membership Number: 40104002
Grade: Member
Timeline
Senior Marketing Manager, Orthopaedics, EMEA
Conmed
01.2023 - Current
Product Marketing Mgr / NI TSM, UKINORD
Conmed
03.2020 - 01.2023
Senior Territory Manager
Smith & Nephew ASD
05.2009 - 03.2020
Sales Executive
Vygon
10.2007 - 05.2009
Key Account Manager
Smiths Medical
08.2001 - 10.2007
Certificate of Higher Education - Planning and Optimising Marketing Campaigns
Chartered Institute Of Marketing
Certificate of Higher Education - Marketing and Brand Strategy
Chartered Institute Of Marketing
Associate of Science - Nursing / Psychology
Broward College
CFP - Adult Nursing
Queens University
Awards & Accomplishments
- EMEA Marketing Ortho Above & Beyond Award 2024. Awarded to the marketer who made the greatest impact above and beyond their everyday role. Awarded June 2025, Orlando, Florida.
- Conmed International Presidents Award Winner for 2022 . Awards top sales performance in international orthopaedic organisation. Awarded February 2023, Swindon, UK.
- Conmed UK&I Sales Rep of the Year for 2022 . Awards top sales performance across all divisions within organisation. Awarded February 2023, Swindon, UK.
- Conmed Global Orthopaedics Product Champion for 2021 . Awards excellence in orthopaedic product promotion, growth and sales. 1st place in Global organisation. Awarded January 2022, Swindon, UK.
- Conmed International Sales Rep of the Year for 2021 . Awards top sales performance in international orthopaedic organisation. Awarded January 2022, Swindon, UK.
- Conmed UK&I Sales Rep of the Year for 2021 . Awards top sales performance across all divisions within organisation. Awarded January 2022, Swindon, UK.
- Smith & Nephew Global Presidents Award Winner for 2019 . Awards excellence in sales for the top 1% of global employees. Awarded January 2020, London, UK.
- Smith & Nephew UK Marketing Award for 2018 . Awards excellence in promotion and sales of newly launched products. Awarded January 2019, London, UK.
- Smith & Nephew Global Presidents Award Winner for 2013 . Awards excellence in sales for the top 1% of global employees. Awarded January 2014, Orlando, Florida.
- Smith & Nephew Global Presidents Award Winner for 2011 . Awards excellence in sales for the top 1% of global employees. Awarded January 2012, Prague, Czech Republic.
- Smith Medical Top UK Salesperson for 2006/2007 . Awards top UK sales representative across all divisions. Awarded June 2007, London, UK.
- Smith Medical Top UK Salesperson for 2005/2006 . Awards top UK sales representative across all divisions. Awarded June 2006, London, UK.