Summary
Overview
Work History
Education
Skills
Timeline
Generic

Paul Allen

Kempsey,Worcestershire

Summary

A hard working Digital professional working within E-commerce, Analytics, Testing, Personalisation and UX. With experience spanning Retail, Financial Services, Utilities and Telecoms Industries for some of the UK’s leading brands. I have a proven track record of promotions and expanding remits as business value is realised.

Experienced in delivering Strategic Planning and Insights to all levels across the business to optimise spend, revenue and customer experience.

Skilled in Microsoft Office and Google applications, as well as numerous analytics and e-commerce systems.

Overview

19
19
years of professional experience

Work History

Head of Ecommerce

MandM Direct Ltd
Hereford, Herefordshire
07.2019 - Current
  • Product Manager for App and Web - Responsible for User Experience, Personalisation, SEO, Insight and Test and Learn. Leading a team of 7.
  • Business owner for Web and App technologies from Homepage through to checkout. Overseeing a doubling in revenue over last 6 years to £323m.
  • New MandM app delivered on time, budget and to agreed scope, while working with a 3rd party agency.
  • Creation and implementation of MandM's personalisation capabilities.
  • Leading the business digital transformation efforts for e-commerce, implementing a new Content Management System (ContentStack), Search and Product discovery solution (Algolia), App, Personalisation and the leveraging of AI capability.
  • Management of 7 websites across Europe, including 5 local language sites.
  • Management of supplier relationships and contract negotiations including payment providers, ecommerce and insight partners.

Senior Analytics Manager

Virgin Media
Birmingham, West Midlands
08.2015 - 07.2019
  • Heading the digital insight function at Virgin Media, working to increase conversion and self-service.
  • Managed 5 analysts, delivered exceptional value for the business through implementing and managing best in industry analytical capability, delivering actionable insights which defined digital roadmaps and pursuing testing/personalisation opportunities.
  • Key successes include doubling site conversion over 3 years, re-implementing the digital analytics solution and implementing the Omni-channel reporting capability for the business allowing the link up of customer site behaviour to offline line actions (i.e. inbound calls and churn).
  • Other key responsibilities include supplier management (including RFP’s), creating a new data science function and leading on the benefits and measurement program.

Digital Analytics Manager

Hargreaves Lansdown
Bristol
09.2014 - 08.2015
  • Managed the Digital Analytics and testing capability for this FTSE 100 Financial Services company.
  • Focusing on increasing online transactions for existing customers and the acquisition of new customers.
  • Managing the Adobe Analytics platform, improving data quality and offline data integrations.

Digital Analytics Manager & Various other Roles

npower
Worcester/Solihull
07.2006 - 09.2014
  • Building up the Digital Analytics function from scratch, implementing Webtrends across the site and also managing the online test and learn program.
  • Setting up all online reporting from requirements gathering to automation. Delivering insight to help digital achieve business KPI’s.
  • Various roles including marketing and commercial analysis. Excelling in report automation using VBA to allow more focus on delivering commentary and insight. This included implementing the new SAP BI reporting capability for the business.

Education

Bachelor of Arts - Management And Business Administration (BA Hons)

University of Reading
Reading
/1999 - /2002

Skills

  • Business strategy - planning and execution
  • Stakeholder management
  • Digital transformation
  • User experience optimisation
  • Data analysis and insight
  • Testing and Personalisation with expertise in associated platforms (Qubit, Bloomreach)
  • Expert in Analytics and Insight Platforms (Including Google Analytics, Adobe Analytics, ContentSquare and Looker)
  • Expert in Microsoft Office and Google G Suite applications

Timeline

Head of Ecommerce

MandM Direct Ltd
07.2019 - Current

Senior Analytics Manager

Virgin Media
08.2015 - 07.2019

Digital Analytics Manager

Hargreaves Lansdown
09.2014 - 08.2015

Digital Analytics Manager & Various other Roles

npower
07.2006 - 09.2014

Bachelor of Arts - Management And Business Administration (BA Hons)

University of Reading
/1999 - /2002

Similar Profiles

CREATE PROFILE
Paul Allen