Patrick Swords
Bishops Cleeve,Cheltenham
Summary
An experienced Territory Manager and marketing leader with a proven track record of driving financial growth and expanding market presence. Results-driven and motivated, specialising in solution-based sales that meet complex customer needs. Currently exceeding targets by selling neuro modular pain solutions, Medtronic cement ranges for spinal balloon kyphoplasty, and OsteoCool tumour ablation systems across the UK. Adept at leading cross-functional teams, developing strategic marketing campaigns, and supporting healthcare professionals with the implementation and use of advanced medical technologies to improve patient outcomes and maximise product adoption
Overview
9
9
years of professional experience
7
7
years of post-secondary education
Work history
Area sales manager
Lindare Medical
Cheltenham, Gloucestershire
01.2024 - Current
- Developed new territories, expanding company reach and market share.
- Grew sales territory revenue from £108K to £194K through strategic account development and targeted client outreach.
- Coordinated with clinicians to support MDT meetings and small group sessions, promoting product awareness and driving local engagement.
- Organised onboarding and shadowing programs for new staff, delivering product training and ensuring smooth implementation of company processes.
- Represented the company at sponsored events, delivering product demonstrations on stands and supporting consultants within CAD labs.
- Maintained contact with customers throughout sales and pre-delivery process.
- Delivered professional sales presentations, creatively communicating product quality and market comparisons to prospective clients.
- Fostered positive relationships with customers to enhance loyalty and retention.
- Qualified prospects to determine future sales possibilities and improve conversion efforts.
Territory Manager
Exactech
04.2022 - 01.2024
- Managed and generated sales of Orthopedic Arthroplasty equipment to the NHS and private hospitals, to new and existing customers
- Clinical support for total shoulder and ankle replacements inside theatres
- Delivered product demonstrations during self-organised workshops based on customers' needs
- Supported complex tenders with internal and external procurement departments
- Presented quarterly business plans which included sales forecasting and growth plans to senior leadership teams regarding existing trusts and new opportunities
- Successfully mentored new members of the team with shadowing and constant support
- Experienced Cadaver Labs with current and prospected customers in and out of Europe and the UK
- Expected sales territory revenue growth from £310K to £474K (52% increase) achieving yearly sales target
- 2023: Achieved £137K in Q1 (130% to budget). Q2 on target to achieve £133K (108% to budget).
- Promoted from Sales Executive to Territory Manager in the first 7 months
- Onboarded 2 new consultants in my territory
- Increased usage of GPS navigation system among existing customers
- Exceeded learning target of supporting with the full portfolio in theatres within 6-months
Sales Executive
Dyfed Telecoms
02.2021 - 04.2022
- Maximised revenue growth from £50K to £100K (50% increase)
- Identified new business opportunities through prospecting
- Provided bi-weekly sales reports on accurate forecasting to senior leadership teams
- Managed contract negotiations to meet the customer requirements
- Successfully mentored new members of the team with concise induction plans and shadowing
- Maintained an extensive knowledge of all products offered, assisting in informative customer interaction.
- Built long-term relationships with customers and generated referrals from existing clients.
- Effectively handled daily customer meetings, sales calls and account management tasks, improving sales team efficiency.
TRAK ATHLETIC (OWNER)
TRAK
Cheltenham, Gloucestershire
09.2018 - 04.2021
- Successfully launched and scaled a business from the ground up, overseeing all aspects from concept development to operational execution.
- Launched, maintained, and developed a comprehensive marketing strategy, including email campaigns, Facebook advertising, and broader social media engagement.
- Travelled internationally to establish and manage clothing manufacturing operations in Turkey, overseeing supplier relations, production setup, and quality control.
- Led and orchestrated content creation for clothing photoshoots and marketing campaigns, driving successful seasonal product launches.
- Coordinated pop-up store collaborations within high-traffic retail locations, partnering with a fellow brand owner (a professional rugby player) to increase brand visibility and customer engagement.
- Managed company finances through regular meetings with accountants, overseeing profit and loss (P&L), taxes, export fees, and reinvestment of profits into stock and growth initiatives.
- Handled supplier and contractor invoicing, including issuing and processing payments to ensure timely and accurate financial operations.
- Led end-to-end product distribution for the business, ensuring efficient logistics, inventory management, and timely delivery to customers and retail partners
Marketing Growth manager
No Regrets Tattoo
Cheltenham, Gloucestershire
03.2019 - 01.2021
- Spearheaded digital transformation projects, accelerating the company's transition towards modern technologies and practices.
- Leveraged personal network to secure high-profile brand promotions with influencers and TV personalities.
- Produced original content — including videography, photography, and model-led campaigns — to strengthen online brand presence.
- Collaborated with artists to match them with suitable models, enhancing their exposure through curated social media content and creative direction.
- Boosted website traffic by 21% through strategic content creation and targeted advertising campaigns.
- Analysed sales reports to identify trends and update strategies.
Operation / Customer service Manager
HERA LONDON
Cheltenham, Gloucestershire
02.2016 - 03.2019
- Integrated new software for Staffing (Sales force)
- Developed and implemented the operational framework that scaled the business from a bedroom startup to a £7M annual turnover company with established offices and a full team.
- Managed customer Service team of 4 people
- Managed contract negotiations with warehousing and shipping companies
- Improved operational efficiency by identifying areas of improvement.
- Collaborated with the Director to enhance social media presence by managing influencer partnerships and negotiating fixed contracts for promotional campaigns
- Scheduled shifts based on seasonal demands and staff availability.
- Attended shows and events to meet with other business owners to grow relations and business network
Education
VTCT Level 2 Certificate - Fitness Instructing, Level 2 and 3 Nutrition
Personal training course
01.2019 - 03.2019
National Diploma - Sports fitness
Hartpury College
09.2009 - 04.2011
10 GCSE'S - A - C grade including Maths, English, and Science
Balcarras School
01.2004 - 01.2009
Skills
- Territory Management
- Stakeholder Management
- Revenue Enhancement
- Relationship Building
- Commercial Management
- Product Demonstrations
- Product Support
- Workshop Planning
- Strategic Marketing & Advertising
- P and L accountability
- Operational Planning & Process Implementation
References
AVAILABLE ON REQUEST
Timeline
Area sales manager
Lindare Medical
01.2024 - Current
Territory Manager
Exactech
04.2022 - 01.2024
Sales Executive
Dyfed Telecoms
02.2021 - 04.2022
Marketing Growth manager
No Regrets Tattoo
03.2019 - 01.2021
VTCT Level 2 Certificate - Fitness Instructing, Level 2 and 3 Nutrition
Personal training course
01.2019 - 03.2019
TRAK ATHLETIC (OWNER)
TRAK
09.2018 - 04.2021
Operation / Customer service Manager
HERA LONDON
02.2016 - 03.2019
National Diploma - Sports fitness
Hartpury College
09.2009 - 04.2011
10 GCSE'S - A - C grade including Maths, English, and Science
Balcarras School
01.2004 - 01.2009
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