Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Affiliations
References
Timeline
Generic
PATRICK MCCREANOR

PATRICK MCCREANOR

Eastbourne,East Sussex

Summary

An innovative senior executive with talent for transforming organisational visions into measurable successes. Spearheaded major initiatives leading to substantial revenue growth and operational efficiency. Renowned for fostering collaborative cultures, global relationships and driving strategic advancements in competitive markets.

Overview

25
25
years of professional experience
1
1
Certification

Work History

CEO

SOCCEREX
11.2021 - Current
  • Elevated to CEO role in November 2021.
  • Deliver comprehensive board reports with full P and L accountability.
  • Spearheaded company restructuring, achieving £400,000 annual savings in salary costs.
  • Formulated tactics to achieve company's short, medium, and long-term goals.
  • Daily management of Sales, Marketing, Operations, Content, Finance, and Delivery teams
  • Conceptualised and executed Soccerex's initial physical event in Miami, FL post pandemic.
  • Managed 4 large scale events as CEO, with over $2m in profit generated
  • Surpassed commercial revenues not seen in almost three decades.
  • Grew social media audiences by 30% year on year
  • Maintained institutional relationships with major global football organisations such as La Liga, Serie A, KNVB, Ligue 1, Concacaf, MLS, CONCACAF and Inter Miami.
  • Devised and launched Soccerex TV
  • Managed activations for global brands such as IMG, Labella, United Media Group, Wasserman, and AEG
  • Achieved goals utilising no financial resources for marketing activities.
  • Negotiated high-value contracts with key suppliers, securing favourable terms that saved the company £250, 000 annually.
  • Reviewed reports, recommendations and requests from subordinate leadership.
  • Set ambitious expectations for operations and established pathways to accomplishing goals.
  • Re established Soccerex's position as number one in the marketplace
  • Cultivated strong industry relationships to promote services and improve business operations.
  • Negotiated high-value contracts with key clients and suppliers, enhancing company's financial stability.

HEAD OF SALES AND MARKETING

SOCCEREX
03.2020 - 11.2021
  • Executed full company rebrand.
  • Launched new digital products and delivered 3 online events from Sept 20-Aug 21 with an 80%+ profit margin, generating $900,000+ in revenues
  • Involved with studio team on content, broadcast production and delivery
  • Co-hosted first two digital events that were broadcast to 100+ Countries
  • Reduced marketing spends by £250,000 on previous year
  • Oversaw marketing team responsible for social audience growth of 30%+ and newsletter subscriptions rising from 7,000 to 21,000 with zero investment
  • Led sales team generating seven figures on digital products and consultancy projects
  • Managed build for new website, rebrand of newsletter, partner webinars, and event programming
  • Long term business planning
  • Worked with leading football clubs around the world on social media, PR, events, branding and sponsorship activations
  • Devised and executed the digital campaign to celebrate the company's 25th anniversary
  • Managed all media partnerships with global broadcasters
  • Day to day management of sales and marketing teams including devising and managing K.P.I's
  • Oversaw the production of marketing materials, ensuring consistency with brand guidelines and messaging.
  • Hired, trained, mentored and onboarded recruits for various campaigns and projects.
  • Strategically developed extensive relationships with key industry players, agencies and vendors.
  • Managed social media platforms, creating engaging content to foster community growth and enhance customer engagement.
  • Conducted performance reviews and set measurable objectives for the sales and marketing department.
  • Established a robust online presence through targeted social media campaigns and content marketing.
  • Facilitated training sessions for sales staff, enhancing their product knowledge and sales techniques.
  • Built new business partnerships to drive customer acquisition and generate revenue.
  • Oversaw the implementation of CRM systems to enhance customer relationship management and sales tracking.
  • Fostered relationships with media outlets and influencers to secure advantageous coverage and endorsements.
  • Developed and implemented strategic marketing plans to enhance brand visibility and drive sales growth.

HEAD OF CLIENT PARTNERSHIPS

PTI DIGITAL
01.2019 - 02.2020
  • Led client partnership division, delivering campaigns at some 5,000 individual sites, from local venues to world renowned, top tier football stadiums
  • Facilitated official football club brand partnerships
  • Delivered UK wide partnerships in football, including an industry first multi-club betting sponsorship
  • Designed marketing assets/strategy and implemented social media campaigns
  • Led companywide rebrand
  • Prepared range of written communications, documents and reports.

HEAD OF SALES - SOUTHEAST (UK)

QUANDOO
05.2017 - 01.2019
  • Created and then managed the Southeast (UK) network of restaurants for Quandoo, the UK's leading booking platform
  • Led a team selling systems to restaurants and hospitality premises
  • Network grew from 0-40 venues in first 3 months
  • Now most used booking platform in the SE of England
  • Consulted on website development or reconstruction for 10+ clients
  • National marketing campaign planning and execution
  • Restaurant management software sales and management
  • Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
  • Oversaw the management of key accounts, ensuring high levels of customer satisfaction and loyalty.
  • Converted cold leads to expand territory and negotiate profitable contracts.
  • Fostered relationships with key clients to secure repeat business and generate new leads.
  • Optimised sales methods to best acquire, develop and retain customers.
  • Coordinated with internal teams, including product development and customer service, to meet client needs effectively.
  • Retained clients and obtained referrals by promptly resolving customer complaints, adding value and elevating service quality.
  • Closed large sales to exceed quota and align with company targets.
  • Tailored communication and sales approaches to match diverse client needs and preferences.
  • Selected, trained and performance-managed staff to handle high workload with ambitious targets.
  • Negotiated contracts and agreements with clients, optimising terms for both parties while maximising sales profitability.

CO FOUNDER

TARGET AUDIENCE PUBLISHING
05.2017 - 01.2019
  • Launched Blitz - a peer to peer content platform and quarterly magazine, focused on American Football
  • Oversaw website design and construction
  • Built and managed social media platforms
  • Managed subscriptions
  • Devised and implemented content and marketing strategies
  • Managed commercial partnerships
  • Sold subscriptions in 9 Countries
  • Negotiated and secured strategic partnerships with key industry players, enhancing the company's market position.
  • Managed financial operations, including budgeting, forecasting, and investment strategies, to optimize resources and profitability.
  • Wrote detailed business plans for governing company operations, marketing activities and revenue generation.
  • Managed all aspects of product development, from design to overseeing development, quality assurance and deployment.
  • Interacted with potential investors, customers and partners to build brand image and gain recognition and insight into untapped markets.
  • Conducted comprehensive market analysis to identify new business opportunities and areas for expansion.
  • Cultivated strategic partnerships with industry leaders to enhance company visibility and drive revenue growth.
  • Led the expansion into new markets, resulting in a 40% growth in the customer base.
  • Designed all business strategies, including sales, marketing, business, growth and finances.
  • Directed company's marketing activities to raise awareness and attract potential clients.

HEAD OF SALES

LOVELOCALJOBS.COM
04.2016 - 05.2017
  • Devised sales strategy and collateral
  • Secured investment and commercial partnerships for seven regional job boards
  • Worked with some of the largest employers in the Southeast including the NHS, American Express, Riig Insurance, Sussex Skills Solutions, BUPA, Manor Royal and Plumpton College
  • Acted as a mentor for the 'Be the change' initiative, working to improve the lives of secondary aged school children
  • Devised sales and marketing strategy for attending several events and conferences
  • Converted cold leads to expand territory and negotiate profitable contracts.
  • Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
  • Tailored communication and sales approaches to match diverse client needs and preferences.
  • Organised and participated in industry events, exhibitions, and networking functions to promote the company and its products.
  • Managed a portfolio of accounts, ensuring high levels of customer satisfaction and retention.
  • Negotiated contracts and agreements with clients, optimising terms for both parties while maximising sales profitability.

COMMERCIAL DIRECTOR

TRON MEDIA GROUP
09.2014 - 04.2016
  • Serviced existing accounts to maximize client digital marketing spend
  • Led full digital service sales campaigns including SEO, Web design and PPC projects
  • Top commercial performer
  • Built new business partnerships to drive customer acquisition and generate revenue.
  • Directed the creation of marketing materials and sales strategies to effectively promote products and services.
  • Oversaw administrative team enabling front-line sales professionals to achieve quotas.
  • Maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement.
  • Leveraged CRM data to send targeted emails designed to increase sales.
  • Facilitated training sessions for sales and operations teams to enhance commercial knowledge and skills.
  • Negotiated successful deals for business contracts with best terms and prices.
  • Oversaw the recruitment, training, and development of commercial team members to foster a high-performance culture.
  • Selected, trained and performance-managed staff to handle high workload with ambitious targets.
  • Managed and developed sales forecasts, collaboratively working with the marketing team to align strategies.

SPORTS PARTNERSHIP MANAGER

THOMSON REUTERS
03.2013 - 09.2014
  • Commercial division responsibility for Action Images, the sports arm of TR
  • Editorial distribution partnership management
  • Global brand campaign planning PR and Image rights sales and consultancy
  • Photography sales planning
  • Managed a portfolio of clients including International Federations, Governing bodies, sports clubs, rights holders, broadcasters, gaming partners, magazines, and international news portals
  • Advised senior leadership on strategic decisions regarding partnership development and management, based on in-depth analysis and expertise.
  • Cultivated and maintained long-term relationships with clients to support account retention and growth.
  • Managed a portfolio of high-value accounts, consistently meeting or exceeding targets for client retention and acquisition.

MANAGING DIRECTOR

MIRUS MEDIA LTD
04.2011 - 03.2013
  • Commercial consultancy formed to generate revenue and oversee partnerships on behalf of clients from the sports, publishing, events, broadcasting, fitness, and automotive sectors
  • Clients included Thomson Reuters, The Henley Media Group, The Commonwealth Secretariat, FC Business, Rethink Events, WeWantAnyCar and David Lloyd health clubs
  • Multiple long-term sponsorships/partnerships secured
  • Built subscription platforms
  • Devised various consumer focused, response driven marketing platforms
  • Direct sales team recruitment and training

COMMERCIAL DIRECTOR

SPORTSPRO MEDIA
01.2008 - 01.2011
  • Built commercial teams and partnership platforms
  • Commercial lead, delivering as top revenue generator whilst steering the company growth and managing commercial teams with P and L responsibility
  • Devised and launched sponsored content platforms
  • Part of the team that devised the globally known 'Most marketable athletes' list
  • Worked with editorial management team to devise commercially focused content
  • Managed the commercial team for the Formula One black book
  • Published numerous sponsored supplements on behalf of clients including the FEI, FIFA, The Stadiums and Venues report, USA 2018 bid committee and The Business of Sailing
  • Clients included Federations, governing bodies, global sports clubs, tier one athletes, agencies, betting companies, gaming organisations and financial institutions
  • Built new business partnerships to drive customer acquisition and generate revenue.
  • Selected, trained and performance-managed staff to handle high workload with ambitious targets.
  • Directed the creation of marketing materials and sales strategies to effectively promote products and services.
  • Led strategic planning and execution of commercial activities to drive business growth and market share.
  • Maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement.
  • Created fresh, engaging and compelling copy for marketing and promotions.
  • Conducted regular performance reviews and adjusted strategies to meet changing market demands an.
  • Presented quarterly performance reports to senior management, highlighting achievements and areas for improvement.
  • Spearheaded the implementation of a CRM system, enhancing customer data analysis and engagement strategies.
  • Oversaw the recruitment, training, and development of commercial team members to foster a high-performance culture.
  • Researched and maintained awareness of competitor strategy and market focus to gain business advantage.
  • Consistently achieved against monthly sales targets through outstanding client development and retention.
  • Negotiated and reviewed business contracts and financial models with profitability and financial success in mind.

DIRECTOR OF PARTNERSHIPS

HENLEY MEDIA GROUP
01.2004 - 01.2007
  • Lead several sales teams and responsible for overall management of all publications, events, broadcasting sales campaigns and new projects - approx 50 staff
  • Selected distribution channels best suited to bespoke advertising objectives.
  • Advocated for partners' needs within the organisation, acting as a liaison between partners and internal teams.
  • Collaborated with legal teams to draft, review, and finalise partnership agreements.
  • Identified market opportunities to grow new business across dedicated accounts.
  • Identified market gaps for new and updated products and services.
  • Organised and participated in industry events and conferences to network with potential partners.
  • Engaged with clients through various channels, including face-to-face meetings, telephone calls, and digital communication.
  • Wrote copy for advertisements, email communications and media used in advertising.
  • Trained and mentored new and junior staff members for improved team efficiency.
  • Organised and delivered presentations to potential clients, effectively communicating product benefits and features.
  • Leveraged CRM systems to track partnership activities and ensure effective communication.
  • Prepared detailed reports on account activity, highlighting achievements and areas for improvement.
  • Prepared timely and accurate financial reporting and analysis.
  • Board reporting and full P and L responsibility
  • Closed largest deal in company history for $521k - sponsorship of the ATP Tennis show
  • £4m+ in revenue overseen per annum
  • Responsible for sales recruitment and training
  • Production of all sales materials
  • Consulted on the planning and launch of 'National Family Week.'
  • Stand out projects managed include The Centenary Celebration of the PFA, Emma's Diary, The Commonwealth Health Ministers report (including event sponsorship rights), The Commonwealth Finance Ministers report, Aid and Trade (largest humanitarian relief expo in the world) and CBTV - Commonwealth Business Television

GROUP SALES MANAGER

CW PUBLISHING GROUP
01.2002 - 01.2004
  • Managed the official magazines for leading brands within the health, leisure and fitness industries including Hilton Hotels, LA Fitness and Esporta
  • Oversaw client led ambient sampling campaigns at several locations
  • £1.2m in advertising revenue overseen annually
  • First of a kind, blue chip client campaigns delivered for the likes of Siemens, T-Mobile, Mont Blanc, and BT
  • Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
  • Led sales team in developing and executing strategies to drive group sales revenue and achieve targets.
  • Selected, trained and performance-managed staff to handle high workload with ambitious targets.
  • Set individual and team sales goals, monitoring performance and providing feedback to enhance productivity.
  • Conducted regular training sessions for sales staff to improve product knowledge and sales techniques.
  • Prepared detailed sales reports for senior management, highlighting successes, challenges, and opportunities for growth.
  • Negotiated contracts with clients, ensuring terms were favourable and aligned with company objectives.
  • Maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement.
  • Created fresh, engaging and compelling copy for marketing and promotions.

MEDIA SALES MANAGER

PROGRAMMEMASTER
01.2000 - 01.2002
  • Managed multiple titles in the sports and consumer markets
  • Advertising sales management on behalf of several UK based football clubs, The LTA, Wembley stadium and Bounty - the UK's leading mother and baby brand
  • Official titles/magazine/fanzine and match day programme partner sales campaigns
  • Picked up additional tasks to aid team success.
  • Enhanced working relationships by participating in team-building activities.

Education

A-Levels - Business Studies, Sociology, History

City and Islington College

Skills

  • Leadership
  • Decision-Making authority
  • Performance driving
  • Senior-Level collaboration
  • Strategic business planning
  • Contract negotiations
  • Team building and training
  • Brand management
  • Mergers and Acquisitions
  • Business process improvement
  • Project budgeting
  • Strategic visioning
  • Revenue growth
  • Financial acumen
  • Stakeholder negotiations
  • Public relations oversight
  • Talent development

Certification

  • Levels 1,2,3 Professional sales skills
  • Levels 1,2 Professional sales training skills
  • Levels 1,2 corporate customer care
  • Completed with Apex training
  • Attended several sales training seminars led by Tony Robins and Brian Tracey

Accomplishments

  • Overseen over $20m in commercial revenues
  • Youngest sales manager in publishing at 25
  • Led SportsPro media from $150,000 turnover per annum to $3m inside 2 years and built senior management team in place now
  • Took Soccerex from losing $1m annually to showing profits of $2m from 4 large scale events over 2 years
  • Grew Soccerex social media platforms by 30% year on year with zero marketing spend
  • Launched Soccerex TV, generating millions of views via exclusive media and broadcast partnerships
  • Developed relationships with the key stakeholders in global football including MLS, LALIGA, The Premier League, CONCACAF, FIFA, Serie A, KNVB, EFL, IMG, FPF, USL, NWSL, Argentine FA and Liga MX
  • Oversaw brand activations from some of the leading organisations in sport

Affiliations

  • Spending as much time with my children as possible, no one makes me laugh harder!
  • Sports including Football and Boxing
  • Attending bucket list sporting events
  • Dining out in Countries that I havent visited before

References

References available upon request.

Timeline

CEO

SOCCEREX
11.2021 - Current

HEAD OF SALES AND MARKETING

SOCCEREX
03.2020 - 11.2021

HEAD OF CLIENT PARTNERSHIPS

PTI DIGITAL
01.2019 - 02.2020

HEAD OF SALES - SOUTHEAST (UK)

QUANDOO
05.2017 - 01.2019

CO FOUNDER

TARGET AUDIENCE PUBLISHING
05.2017 - 01.2019

HEAD OF SALES

LOVELOCALJOBS.COM
04.2016 - 05.2017

COMMERCIAL DIRECTOR

TRON MEDIA GROUP
09.2014 - 04.2016

SPORTS PARTNERSHIP MANAGER

THOMSON REUTERS
03.2013 - 09.2014

MANAGING DIRECTOR

MIRUS MEDIA LTD
04.2011 - 03.2013

COMMERCIAL DIRECTOR

SPORTSPRO MEDIA
01.2008 - 01.2011

DIRECTOR OF PARTNERSHIPS

HENLEY MEDIA GROUP
01.2004 - 01.2007

GROUP SALES MANAGER

CW PUBLISHING GROUP
01.2002 - 01.2004

MEDIA SALES MANAGER

PROGRAMMEMASTER
01.2000 - 01.2002

A-Levels - Business Studies, Sociology, History

City and Islington College

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