Summary
Overview
Work History
Education
Skills
Interests
Timeline
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Patrick Holgado

Patrick Holgado

Cambridge

Summary

Dynamic professional with a proven track record of success in marketing and sales. Experienced in developing and executing high-impact campaigns that boost customer engagement, enhance brand visibility, and accelerate revenue growth. Skilled in crafting persuasive content and working in cross-functional teams to deliver strategic initiatives across multiple channels. Proven ability to leverage sales insights and data to develop targeted strategies that optimise lead generation, improve conversion rates, and drive continuous revenue growth.

Overview

5
5
years of professional experience

Work History

Sales Development

Gearset
08.2022 - 04.2024

Gearset is a market leading SaaS company specialising in DevOps solutions for Salesforce users. It has been named as the 4th Best Tech Company to work for in the UK in 2022.

  • Consistently ranked as top performer in a team of 10, achieving 120% quota attainment in Q4 FY22 and hitting 100%+ quota in every quarter of FY23: 100% in Q1, 105% in Q2, 103% in Q3, and 105% in Q4.
  • Generated 50+ new sales opportunities per quarter, crafting persuasive copy to initiate interactions via email, social media, and direct outreach, boosting sales pipeline growth by 25% each quarter.
  • Mastered cold-calling techniques, effectively pitching and negotiating, achieving 20% higher conversion rates and enhancing client acquisition.
  • Managed CRM data, providing actionable insights that increased sales forecasting accuracy, informing strategic decisions and identifying untapped market opportunities.
  • Conducted thorough market research and prospect qualification, pinpointing high-potential sales targets.
  • Pioneered innovative lead generation strategies, expanding the sales pipeline by 20%, significantly contributing to overall business growth.

Marketing Assistant

Jason Floyd Golf Academy
01.2021 - 07.2021

JFGA is a globally recognized institution dedicated to developing elite junior golfers and offering a pathway to university scholarships and opportunities in the US.

  • Spearheaded 4+ social media campaigns monthly, driving a 40% increase in online engagement and significantly improving brand visibility.
  • Captured high-quality video and photo content, increasing social media reach by 30% through engaging visual storytelling.
  • Partnered with marketing team to design and execute email campaigns that achieved a 70% open rate via Mailchimp, enhancing client communication and course promotion.
  • Coordinated promotional events, increasing foot traffic and client engagement, contributing to 25% increase in event attendance.

Boarding Supervisor & Learning Support

Sotogrande International School
08.2020 - 07.2021

Sotogrande International School is a prestigious IB school in Spain combining innovative learning and individualised support to empower its international students.

  • Fostered inclusive environment for 150 international students, adapting care strategies to ensure well-being of all students during COVID-19.
  • Orchestrated engaging extracurricular events and activities, resulting in 95% satisfaction among students and parents, while adhering to strict safety protocols.
  • Implemented individualised support strategies for SEN students, improving academic performance by 25% and supporting successful social integration.
  • Collaborated with faculty to develop tailored learning plans, enhancing academic experience for diverse students and improving overall classroom engagement.

Social Media Coordinator

NTU Sport
01.2019 - 01.2020

NTU Sport is the university's athletic division, offering sports facilities, fitness programs, and competitive teams for students and the local community.

  • Launched creative social media campaigns, increasing event participation by 30% and boosting student engagement through targeted initiatives.
  • Responded to user inquiries within 1 hour on average, enhancing community satisfaction and trust.
  • Analysed social media trends, adapting content for maximum reach, achieving 20% growth in online followers within 6 months.
  • Increased follower count by 15% through targeted campaigns, utilising consumer insights and segmentation for precise audience targeting.

Education

Marketing (BA Hons)

CIM | The Chartered Institute of Marketing
01-2024

Sport Science & Management (BSc Hons)

Nottingham Trent University
01-2022

Skills

    Project Management: Proficient in managing multiple projects, tracking KPIs, and balancing administrative tasks with continuous learning of new skills and technologies

    Analytics: Experienced in data analytics and reporting across social media platforms (Instagram, Facebook, TikTok, LinkedIn) and Salesforce CRM to inform strategic decisions

    Communication: Strong written and verbal skills, with experience in crafting persuasive copy and sales strategies that convert leads into opportunities

    Creativity: Skilled in planning and executing social media campaigns, creating graphic designs, video content, and copy to drive engagement and connect with audiences

    Customer Centricity: Skilled in understanding customer needs and behavior, creating targeted strategies that resonate and drive engagement Adept at using feedback and insights to improve customer satisfaction and build lasting relationships

    Technical Proficiency: Proficient in Microsoft and Adobe Suites, Salesforce CRM, and campaign monitoring tools for data-driven performance assessment

Interests

Live Sports - Live Music - Rugby - Gigs - Reading - Podcasts - Guitar - Cats - Fitness

Timeline

Sales Development

Gearset
08.2022 - 04.2024

Marketing Assistant

Jason Floyd Golf Academy
01.2021 - 07.2021

Boarding Supervisor & Learning Support

Sotogrande International School
08.2020 - 07.2021

Social Media Coordinator

NTU Sport
01.2019 - 01.2020

Marketing (BA Hons)

CIM | The Chartered Institute of Marketing

Sport Science & Management (BSc Hons)

Nottingham Trent University
Patrick Holgado