Summary
Overview
Work History
Skills
Affiliations
Professional And Academic Qualifications
Marital Status
Personal Information
References
Timeline
GeneralManager
PATRICIA BAGNALL

PATRICIA BAGNALL

MARKETING
Telford,Shropshire

Summary

Possess over 10 years of progressive management experience in sales and marketing with demonstrated success of strategic sales and marketing planning, business development, territory management, relationship management and key account management including dealing with Fast Moving Consumer Goods (FMCG). Experience in developing and implementing strategic marketing plans and staying abreast of changes in the marketing environment to best serve the objectives of an organization. Possess a track record of increasing and sustaining sales growth and profitability even in challenging market conditions, successfully contributes & deliver against a business strategy. A strategic leader and team player with expertise in managing relationships at senior level including managing a diverse marketing team and motivating them to achieve targets. Outstanding interpersonal, written and oral communication skills with demonstrated ability present and influence credibly and effectively at all levels of the organization. In-depth understanding of market research methods and analysis; Analytical and demonstrated ability to extract key business insights through data analysis. Strong problem solving and negotiation skills. Excellent organizational, time management and project management skills with proven ability to work under pressure and manage multiple priorities. Competency in Microsoft applications including Word, Excel, PowerPoint and Outlook. Holder of a Clean and Valid SADC Driving License and an International driving license.

Overview

8
8
years of professional experience

Work History

Store Manager

Edcon Brands
11.2019
  • Maintains store staff by recruiting, selecting, orienting, and training employees
  • Identifies current and future customer requirements by establishing rapport with potential and actual customers and other persons
  • Ensures availability of merchandise and services by approving contracts; maintaining inventories
  • Formulates pricing policies by reviewing merchandising activities; determining additional needed sales promotion; authorizing clearance sales; studying trends
  • Secures merchandise by implementing security systems and measures
  • Protects employees and customers by providing a safe and clean store environment
  • Maintains the stability and reputation of the store by complying with legal requirements
  • Determines marketing strategy changes by reviewing operating and financial statements and departmental sales records
  • Maintains operations by initiating, coordinating, and enforcing program, operational, and personnel policies and procedures
  • Initiate marketing strategies and coordinate actions resultant from such strategies and actions in order to influence positive outcome in the market
  • Initiate and develop opportunities for training workshops and presentations
  • Follow up and actualise new business opportunities
  • Compile and maintain accurate records of all business activities.

SME Customer Service Manager

Africonnect Zambia Limited
10.2015 - 10.2019
  • Complaint handling from customers
  • Ensuring service management reports are sent to customer
  • Up-sale/upgrade for customers who are on wrong service solutions
  • Manage Customer relationships
  • Ensure clients are visited and are happy for all provinces in the country
  • Implement customer retention activities
  • Identify customers are due for governance meetings
  • Ensure all personnel countrywide in Relationship management are meeting their targets
  • Took ownership of customers’ issues and followed problems through to resolution
  • Set a clear mission and deployed strategies focused towards the mission
  • Developed service procedures, policies and standards
  • Kept accurate records and document customer service actions and discussions
  • Analyzed statistics and compiled accurate reports
  • Recruited, mentored and developed customer service officers and cultivate an environment where they can excel through encouragement and empowerment
  • Kept ahead of industry’s developments and apply best practices to areas of improvement
  • Controlled resources and utilized assets to achieve qualitative and quantitative targets
  • Adhered to and managed the approved budget.

Account Manager

Real-time Alliance Africa
05.2011
  • Was responsible for setting marketing objectives for Real-time Alliance Africa
  • Developed sales and marketing strategies to keep the company competitive and innovative
  • Prepared daily sales reports to the Directors
  • Customer liaison and support Services
  • Managing and maintain clients’ accounts
  • Carried out promotion activities and ensured client satisfaction is maintained
  • Ensured the firm meets its sales budget through selling advertising space and programs
  • Determined policies relating to prices, promotion and other services
  • Integration of the marketing functions with other departments
  • Established and maintained existed and potential client relationships
  • Developed relationships with clients
  • Identified and reported on business opportunities in target markets
  • Maximized new business development opportunities
  • Liaised with credit control department and followed-up for collection of payment
  • Identified and resolved client concerns.

Assistant Manager - Sales Marketing

Post Newspapers Ltd
03.2014 - 01.2015
  • Debt collection
  • Products Cross selling and marketing for 7 product portfolios
  • Client targeting and profiling
  • Customer retentions and liaison
  • Ensure daily, weekly and monthly sales targets are met
  • Was in charge of 72 street vendors
  • Coordinating and booking adverts from Advertising Houses
  • Help clients with advertising and communications
  • Increase and identify prospective agents in region of operation
  • Implemented and maintained sales structures and strategies that contribute to and enhance achievement of company’s profitability, revenue growth and market share objectives
  • Managed the sales and distribution of client goods across the country
  • Reviewed progress of sales staff from all branches through the country in line with courier
  • Coordinated proper company resources to ensure efficient and stable sales results
  • Accomplished marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs
  • Developed field sales action plans
  • Reviewed progress of sales staff from all branches through the country
  • Ensured budgeted sales targets were met; Prepared and submitted sales reports
  • Prepared proposals based on the customer requirements.

Skills

  • Strategic marketing planning
  • Territory Management
  • Client Focus
  • Business Development
  • Key Account Management
  • Strategic Thinking
  • Relationship Management
  • Leadership and Decision-Making
  • Business Acumen
  • Team Leadership
  • Store Opening and Closing
  • Training and mentoring
  • Customer Service Management
  • Outstanding communication skills
  • Inventory Management
  • Store Merchandising
  • Shift Scheduling
  • Operations Management

Affiliations

  • Member of the Zambia Institute of Marketing -ZIM
  • Member of the Chartered Institute of Marketing -CIM

Professional And Academic Qualifications

  • Bachelor’s Degree of Science in Marketing, The Copperbelt University, 2013
  • CIM Professional Diploma, Zambia Centre for Accountancy Studies, 2009
  • Certificate in Diplomacy and International Studies, Zambia Institute of Diplomacy and International Relations, 2011
  • Certificate in Computer Studies, CALTECH School of Technology, 2010
  • Grade 12 Certificate, Ibenga Girls Secondary School, 2002

Marital Status

Married

Personal Information

  • Date of Birth: 06/07/84
  • Gender: Female
  • Nationality: Zambian
  • Contact:+44 07376343663
  • Address:166 Haybridge Road,Wellington,Telford,Shropshire
  • Postcode:TF12NW

References

  • Professor Frank Tailoka, Dean School of Mathematics and Natural Science, The Copperbelt University, PO Box 21692, Lusaka, 0978 215290, mumza45@yahoo.com
  • Mr. Matongo Matamwandi, Director Investment, Zambia Development Agency, Lusaka, 0977771046/+260966 771046, mmatamwandi@gmail.com
  • Mr. Musongole Mapesa, Executive Director, Zambia Institute of Marketing, Lusaka, 0977529999, registrar@zimmarketing.org

Timeline

Store Manager

Edcon Brands
11.2019

SME Customer Service Manager

Africonnect Zambia Limited
10.2015 - 10.2019

Assistant Manager - Sales Marketing

Post Newspapers Ltd
03.2014 - 01.2015

Account Manager

Real-time Alliance Africa
05.2011

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