Patricia Haddad

Work History

Business Development and Marketing Manager

Tacitus Group

Dubai

02.2016 - 08.2020

Handling multi-functional job profile and assisting in strategizing business expansion plans and identification of potential business opportunities.
Built and maintained relationships with key spokespeople, advocates and opinion leaders.
Established relationships with key decision-makers within customer's organization to promote growth and retention
Providing end-to-end support regarding strategic planning, operations management, business development, and mainly customer engagement.
Spearheading all activities relating to planning and organization of corporate events, including venue finalization, guest invitations, logistics management.
Continually maintained and improved company's reputation and positive image in markets served.
Continually maintained and improved company's reputation and positive image in markets served
Coordinated with design and media teams to develop high-quality creative assets

Business Development and Communications Manager

Trusted Systems

Dubai

05.2015 - 10.2015

Focused on tapping potential SME segment, created awareness about Trusted Systems’ ERP solution in market and directed efforts towards all cross-selling of ICIT services
Involved in organization of multiple events and exhibitions in UAE, aimed at fulfillment of branding objectives defined by business
Cultivated contacts with 700 law firms and pother professional services firms in UAE to develop awareness about cyber security, in bid acquire clients for company’s cyber-crime investigation services
Developed several direct / indirect business channels to collate good quality leads, handled customer approach phase, and converted potential customers into successful sales
Maintained day-to-day follow-ups with incoming sales inquiries, presented products / solutions as per tailored needs, and closed sales orders
Developed high quality sales pitches to explain to clients various features and benefits of Trusted Systems’ products and services
Prepared RFP and RFQ responses for new business pitches and presentations.
Handled regular sales operations, provided required assistance and guidance to sales team, for achievement of revenue targets
Provided consultancy and market insights to strategy team for t formulation of advertising budgets, and allocation of funds for marketing activities
Involved in planning, scheduling, and roll-out of various marketing programs in order to keep customers engaged with company’s products
Aligned marketing and communication strategies with regular operational plan, annual organizational objectives, and monthly revenue targets
Managed events, implemented branding initiatives, and executed sophisticated corporate communication efforts to achieve substantial increase in market share.

Business Development Manager

Transformers FZE

Dubai

05.2014 - 03.2015

Spearheaded business development with focus on extracting maximum market potential by targeting large corporate clients like Emaar, Dubai WTC, Abu Dhabi National Exhibition Center.
Tasked with responsibility of identifying potential partnership opportunities, developed and sustained healthy professional relationships with existing accounts and developed repeat business, upselling and adding new accounts through referrals
Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Built relationships with customers and community to establish long-term business growth.
Handled end-to-end coordination involved in receipt of RFPs, drafting of customized proposals, and finalization of cost-effective quotations, through agencies and direct business mediums
Researched latest market trends, consumer behavior statistics, and analyzed client requirements in order to prepare appropriate sales pitches and proposals
Provided query resolution support to potential accounts, ensured optimum pre-sales service, and closed deals through regular follow-up with clients
Interacted with PR agencies to distribute press releases about new product launches across various channels, in order to maximize coverage
Rendered functional support for planning, organization, and execution of events, advertising campaigns, mall activations, photo shoots, etc.

Audience Marketing Executive

Microsoft Corporation

Dubai

10.2012 - 04.2013

Worked on a temporary 6-month contract basis, primarily for handling marketing activities for Imagine Cup UAE 2013, Microsoft’s Global IT Application Design Competition for students
Established contact with high-ranking universities in the country and collaborated with them to launch campus roadshows to promote the Imagine Cup competition directly amongst students
Collated a large student database, interacted with university / college members, and ensured regular follow-up to increase the number of applications for the event
Led and managed the end-to-end operations of the internal teams responsible for the planning, organization, and execution of the national level competition
Ensured that the global standards / guidelines defined by Microsoft about branding and promotions were adhered to during the entire competition phase
Maintained constant coordination with the official advertising agency appointed for this event and conceptualized innovative branding and PR approaches
Planned and organized various seminars and open-door events for IT professionals and called upon internationally recognized speakers to conduct these sessions
Scheduled and conducted boot camps and training sessions to prepare Microsoft’s student partners for the Imagine Cup competition and provided an additional boost
Handled all aspects of attracting sponsors, finalized the main corporate sponsors, and raised adequate funds for the event
Involved in the drafting process for sponsorship agreements, submitted them to the senior management for review, and distributed to selected sponsors upon receipt of their approval
Coordinating all aspects of the competition and the finals, including the judges, keynote speakers, catering, sponsors, PR, invitations, and event management
Preparing reports, reviews and following-up with the PR team, Providing feedback to all partners and sponsors.

Business Development Manager – Headhunter

Simpatico Search FZE

Dubai

09.2008 - 10.2012

Devised and implemented a focused business plan for the Middle East region, to expand the recruitment business segment by overcoming competitors
Determined the various parameters of the talent pool available in the job market and spearheaded a large network of consultants for aligning job orders with suitable candidates
Involved in the search for and short-listing of top-level executives for C-level positions, based on specific orders received from premium customers
Interacted with executives from different companies and groups across distinct sectors in order to understand their requirements for personnel with the right mix of skills
Rendered end-to-end consultancy to business clients by providing them with innovative recruitment solutions for their respective firms, based on customized requirements
Developed a real-time candidate database, providing quick and targeted response to dynamic job vacancies
Collaborated with potential candidates to work out their profiles and made them suitable for the various parameters defined by companies in their job advertisements.

Recruiter

Top Executive

Dubai

02.2007 - 09.2008

Managing a variety of accounts from various sectors including real estate development, property management, logistics and supply chain, construction, aviation, marketing, and communications
Interacting with executives from different levels and groups across distinct sectors to understand their requirements for personnel with the right mix of skills
Sourcing a wide range of candidates and managing an entire recruitment process
Collaborating with potential candidates to work on their profile and sure they are suitable for various parameters defined by client requirements.

Summary

Overview

Work History

Business Development and Marketing Manager

Business Development and Communications Manager

Business Development Manager

Audience Marketing Executive

Business Development Manager – Headhunter

Recruiter

Education

M.D. - Business Management

Bachelor of Arts -

Skills

Volunteering Initiatives

Professional Development

Work Availability

Timeline

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