Summary
Overview
Work History
Education
Skills
Languages
Websites
Other
Timeline
ProjectManager

Pariyakorn Chotisorayuth

London

Summary

6 years of experiences in E-commerce industry with a strong track record of leading successful website revamps, increasing sales and improving customer journey through a strategic product roadmap and A/B testing. Proficient in backlog prioritization, project management, stakeholder communication, and collaborating with Agile tech team.

Overview

13
13
years of professional experience

Work History

E-commerce Product Manager

Big C Supercenter
08.2021 - Current
  • Successfully revamped £20M+ Retail E-commerce website and mobile app for Top 3 hypermarkets in Thailand, improving customer journey, checkout process, and implementing single-sign-on
  • Collaborated with the Agile Tech team in size of 50 people i.e Product owner and Dev Lead
  • Initiated platform roadmap, ongoing improvement, UAT, prioritize product backlog and be involved in Sprint planning
  • Defined and developed a new business model and requirement that involves accounting, tax, legal and ERP integration.

E-commerce Manager

Supara Group
01.2020 - 07.2021
  • Drove sales from £200k to £2M during the pandemic via own website, social commerce, and marketplace
  • Also Initiate annual channels strategy, promotion campaign, ads budget and performance marketing plan
  • Managed a bottom-line profit for the E-commerce department through cost control and pricing strategy
  • Improved conversion rate (CRO) by A/B testing many contents, price point and design
  • Ensured a smooth end-to-end customer journey from a website homepage, ads landing page, 3rd party fulfilment to customer service guideline.

E-commerce Supervisor

Dplus Intertrade
11.2016 - 12.2019
  • Set up a new E-commerce business unit from scratch including website, channels, campaign and team
  • Double sales with online-only promotion and customize customer journey on the website to minimize product choice which leads to a shorter checkout journey
  • Increased B2B sales via a mobile app where partners can place B2B orders directly
  • Being a lead on the features roadmap and customer journey, designing wireframe, cooperating with UX team to execute a usability test
  • Cooperated with outsourcing software house.

Business Development and Graphic Designer

Workpoint Entertainment PLC.
05.2011 - 07.2016
  • Monetized a mobile game and increased revenue 5x
  • Designed identity guidelines for events and TV programs, Presentation design.

Education

Master’s degree in Marketing -

University of Technology Sydney
01.2016

Master’s degree in Management (Marketing) -

Mahidol University
01.2015

Bachelor's degree in Industrial Design -

Chulalongkorn University
01.2011

Skills

  • Ecommerce strategy and analysis
  • CRO - conversion rate optimization
  • Product management, roadmap and prioritization
  • Campaign/ Promotion planning
  • Project management
  • Sales-led communication (ideas and visuals)
  • Detail-oriented
  • Result-oriented
  • Flexible to change
  • comfortable with a fast-paced environment

Languages

Thai
Proficient
C2
English
Upper intermediate
B2

Websites

Other

Right to work in the UK without visa sponsorship or restriction

Timeline

E-commerce Product Manager

Big C Supercenter
08.2021 - Current

E-commerce Manager

Supara Group
01.2020 - 07.2021

E-commerce Supervisor

Dplus Intertrade
11.2016 - 12.2019

Business Development and Graphic Designer

Workpoint Entertainment PLC.
05.2011 - 07.2016

Master’s degree in Marketing -

University of Technology Sydney

Master’s degree in Management (Marketing) -

Mahidol University

Bachelor's degree in Industrial Design -

Chulalongkorn University

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Pariyakorn Chotisorayuth