Summary
Overview
Work history
Education
Skills
Websites
Certification
Timeline
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Paras Soni

London,United Kingdom

Summary

I am currently a Delegate Services Executive at the Financial Times, where I provide high-quality client support, manage event logistics, contribute to marketing and compliance efforts, and conduct research to enhance delegate engagement for a leading global business news organization. This role has strengthened my skills in client management, coordination, marketing, compliance, and research.

Previously, I worked as a Business Analyst at IndusInd Bank and held business development and sales roles at Expertrons, Asapp Info Global Group, and Anytime Business Group, driving revenue growth and managing client pipelines.

With experience across client services, marketing, compliance, research, sales, and business development, I bring a versatile skill set to support business objectives.

Overview

8
8
years of professional experience
4
4
years of post-secondary education
1
1
Certification

Work history

Delegate Services Executive

Financial Times
London
08.2024 - Current
  • Deliver end-to-end delegate services for global FT events, ensuring exceptional experiences for C-suite executives, government officials, and senior stakeholders.
  • Supported international clients and political figures, including Pascal Donohoe (Finance Minister of Ireland), at the CFO Summit in partnership with EY Dublin—one of many high-profile events managed.
  • Deliver end-to-end delegate services and marketing outreach for global FT events, ensuring a premium experience for C-suite executives, government officials, and senior stakeholders.
  • Supported international clients and political figures, including Pascal Donohoe (Finance Minister of Ireland), at the CFO Summit in partnership with EY Dublin—one of many high-profile events managed.
  • Led daily email marketing campaigns reaching 2,000+ contacts and executed targeted LinkedIn outreach, significantly boosting delegate acquisition and engagement.
  • Conducted strategic delegate research using Cognism and LinkedIn Sales Navigator, curating high-value prospect lists aligned with event goals.
  • Managed CRM systems (Salesforce) to ensure accurate data, smooth registration workflows, and informed post-event reporting.
  • Delivered 20+ flagship events valued over £1M each, including FT Climate Finance Summit and FT Future of the Car, contributing to strong ROI and client satisfaction.
  • Worked closely with marketing, sales, and event operations teams to develop and execute integrated outreach strategies, enhancing audience quality and overall event performance.Conducted strategic delegate research using Cognism and LinkedIn Sales Navigator, curating targeted outreach lists for key industry sectors.
  • Maintained accurate CRM records and communications through Salesforce, ensuring smooth registration and efficient data management.
  • Successfully delivered 20+ large-scale projects valued over £1M collectively, including FT Climate Finance Summit and FT Future of the Car.
  • Collaborated cross-functionally with marketing, sales, and event teams to optimise attendee journeys and ensure high satisfaction rates.

Sales & Marketing Associate

Anytime Business Group
London
01.2023 - 01.2024
  • Represented the company, which included one-on-one meeting with potential clients followed by business presentations.
  • Achieved an average of 90% of the set sales targets each quarter through lead generation via SEO & email marketing led by cold calling and sales pitching leading to conversion.
  • Efficiently managed leads on CRM software, successfully created sales pipeline and closed new and churn leads.
  • Achieved KPI's through data driven sales strategy.

Business Development Manager

Expertrons
01.2022 - 01.2023
  • Company Overview: Expertrons became one of Asia's largest ed-tech company in the year 2022
  • Managed end-to-end operations of the Sales Department including B2B and B2C sales.
  • Developed and maintained a robust Client Network which led to an increase in revenue by 30% in the first quarter.
  • Lead a team of 10+ Sales Associate and monitored their Sales pitches and cold calls.
  • Achieved excellence in the Sales department operations stemming from implementing robust Sales techniques resulting in Expertrons becoming one of Asia's largest ed-tech company in the year 2022.
  • Revenue generation through marketing channels which included digital, email & telesales marketing activities.
  • Expertrons became one of Asia's largest ed-tech company in the year 2022

Business Analyst

IndusInd Bank
01.2020 - 01.2022
  • Company Overview: Digital banking
  • Led business analysis for banking operations, focusing on optimizing digital banking solutions and customer experience.
  • Conducted requirements gathering and process mapping for digital transformation initiatives, resulting in a 10% increase in operational efficiency across banking services.
  • Collaborated with cross-functional teams to implement improvements in loan processing and customer onboarding, enhancing service delivery and reducing turnaround times by 15%.
  • Developed Business Requirement Documents (BRDs) and user stories to support the integration of new financial products and regulatory changes.
  • Facilitated workshops with stakeholders to identify pain points and opportunities for process automation, contributing to cost savings and streamlined operations.
  • Utilized tools like Jira and Confluence to manage Agile projects, ensuring effective communication between business and technical teams.
  • Analyzed business performance metrics, providing actionable insights that informed key decision-making for product improvements and service enhancements.
  • Digital banking

Business Development Representative

ASAPP Info Global Group
01.2018 - 01.2020
  • Prospected and qualified new business opportunities through cold calling, email campaigns, and social selling on platforms like LinkedIn.
  • Conducted initial product presentations and discovery calls to highlight benefits and align the solution with customer needs.
  • Collaborated closely with the account executives and sales team to develop and implement tailored sales strategies for target industries.
  • Managed and updated CRM data, tracking progress for over X leads, ensuring accurate sales pipeline reporting.
  • Nurtured long-term relationships with leads through continuous follow-ups, addressing questions and objections to move prospects down the sales funnel.
  • Consistently achieved and exceeded monthly lead generation and sales qualified opportunity (SQO) targets, contributing to a 80% growth in sales pipeline.
  • Provided valuable feedback to marketing on lead quality and outreach effectiveness to optimize future campaigns.

Education

MSc - Business Management

Queen Mary University of London
01.2022 - 01.2023

Bachelor of Commerce -

Jai Hind College
01.2019 - 01.2022

Skills

  • SEO
  • Microsoft Office Suite
  • Google Sheets (expert in vlookup etc)
  • CRM platforms
  • HubSpot
  • Salesforce
  • Excel
  • Cognism Research
  • Email campaigns
  • Mass outreach
  • Delegate Services
  • Data Analysis

Websites

Certification

  • Web Development Bootcamp, Udemy, 01/01/24, Currently enrolled
  • Foundations of User Experience (UX) Design, Google, 01/01/23
  • Fundamentals of Digital Marketing, Google, 01/01/22

Timeline

Delegate Services Executive

Financial Times
08.2024 - Current

Sales & Marketing Associate

Anytime Business Group
01.2023 - 01.2024

Business Development Manager

Expertrons
01.2022 - 01.2023

MSc - Business Management

Queen Mary University of London
01.2022 - 01.2023

Business Analyst

IndusInd Bank
01.2020 - 01.2022

Bachelor of Commerce -

Jai Hind College
01.2019 - 01.2022

Business Development Representative

ASAPP Info Global Group
01.2018 - 01.2020

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Paras Soni