Pamela Reading
Summary
Commercially focused and relationship-driven insurance professional with extensive experience developing strategic broker partnerships, delivering profitable growth, and influencing stakeholders of all levels to achieve mutual business growth. Proven track record in driving sales performance, managing key accounts, negotiating commercial agreements, and leading strategic initiatives that improve customer outcomes and business profitability.
Recognised for building trusted relationships with brokers, senior executives, and cross-functional teams to deliver sustainable growth and market-leading distribution solutions. Strong financial and regulatory awareness as well as strong analytical skills and a data-driven approach to identifying opportunities, improving retention, and enhancing commercial performance
Overview
25
25
years of professional experience
3
3
years of post-secondary education
Work history
Broker Relationship Manager
Zurich Insurance
Northern Ireland
2015.09 - Current
- Develop and execute strategic business plans with key broker partners, delivering sustainable mutual premium growth and increasing Zurich share of wallet.
- Manage a significant broker portfolio, balancing growth, profitability, retention, and customer outcomes.
- Build and maintain strong relationships with all levels of Broker stakeholders, acting as a trusted relationship manager and key point of contact for commercial discussions.
- Lead strategic account reviews with broker partners, identifying growth opportunities and implementing action plans to improve performance.
- Analyse sales, retention, and broker performance in line with market performance to identify trends, improve distribution effectiveness, and drive profitable growth.
- Successfully negotiated commercial agreements and growth initiatives, securing mutually beneficial outcomes for both the business and distribution partners.
- Collaboration with underwriting, operations, claims, and risk teams to deliver customer-focused solutions promoting the wider Zurich proposition.
- Monitor competitor activity, market developments, and distribution trends to help shape strategic decision-making.
- Ensure adherence to regulatory requirements, governance frameworks, and company policies across all broker interactions.
- Consistently delivered against sales, retention, and profitability targets while maintaining strong partner relationships.
Development Executive
Zurich Insurance
2014.09 - 2015.09
- Managed and developed relationships across a portfolio of intermediaries.
- Delivered growth through proactive account management (personal and commercial lines), relationship building, and identification of new business opportunities.
- Conducted business performance reviews and provided strategic recommendations to improve commercial outcomes.
Sales Co-ordinator
Zurich Insurance
2010.04 - 2014.09
- Experience supporting sales team of 3 Account Executives, managing client relationships, and coordinating insurance policy administration.
- Build relationships with brokers, insurers, and clients, contributing to regional growth targets
- Focus to build prospect/pipeline bank along with identification of cross-sell opportunities
- MI reporting and identification of trends/issues with broker performance
Sales Co-ordinator Personal Lines
Zurich Insurance
2003.11 - 2010.04
- Insurance sales support and administration
- Handling of Broker Policy enquiries
- Foster and strengthen Broker relationships
- Preparation of Broker MI packs for Account Executive
- Territory Management
Claims Handler
Zurich Insurance
2001.07 - 2003.11
- Claims Handler for Home and Motor Damage and Liability claims
- Investigated claims by gathering and reviewing supporting documentation, evidence, and policy information.
- Assessed liability and coverage to determine claim validity and appropriate settlements.
- Negotiated claim settlements within delegated authority limits while maintaining cost control and customer satisfaction.
Education
BA Hons Modern History & Women's Studies -
Queen's University Belfast
Belfast 1998.09 - 2001.06
Skills
Previous and current role has built the following skill set:
- Sales & Distribution Strategy
- Broker & Intermediary Management
- Commercial Negotiation
- Account Management
- Profit & Loss Awareness
- Team Player
- Regulatory & Governance Compliance
- Stakeholder Engagement
- Market Analysis & Insights
- Retention & Growth Strategies
Accomplishments
ACII
Timeline
Broker Relationship Manager
Zurich Insurance
2015.09 - Current
Development Executive
Zurich Insurance
2014.09 - 2015.09
Sales Co-ordinator
Zurich Insurance
2010.04 - 2014.09
Sales Co-ordinator Personal Lines
Zurich Insurance
2003.11 - 2010.04
Claims Handler
Zurich Insurance
2001.07 - 2003.11
BA Hons Modern History & Women's Studies -
Queen's University Belfast
1998.09 - 2001.06