Summary

Overview

Work history

Education

Skills

Accomplishments

References

Timeline

Pamela Paul

London

Summary

Strategic Analytics and Business Intelligence professional with expertise in leading analytics initiatives and defining KPI frameworks. Delivered impactful reporting solutions that enhance executive decision-making and drive business growth. Seeking senior-level roles to leverage analytical skills in shaping organisational strategy.

Overview

years of professional experience

Work history

Senior BI Analyst

Indeedflex

2020.01 - 2026.02

Established and scaled the reporting and analytics function within a rapidly growing business, defining reporting standards, data governance processes, KPI frameworks, and partnering with Data Engineering teams to develop data marts that enabled reliable and scalable business intelligence solutions.
Developed and implemented a comprehensive Client Health Scoring model at both client and venue level, enabling proactive identification of churn risks , growth opportunities, revenue risks, and customer performance trends.
Designed and delivered innovative location intelligence solutions, including postcode-based workforce mapping and availability analysis, enabling stakeholders to assess workforce coverage, recruitment opportunities, and fulfilment capabilities across geographical locations.
Partnered directly with enterprise clients and senior stakeholders to gather requirements, translate business challenges into analytical solutions, and deliver bespoke reporting, strategic analysis, and data-driven recommendations.
Collaborated closely with Sales, Marketing, Finance, Workforce Experience, Client Success, Account Management, and Executive Leadership teams to drive cross-functional analytics initiatives and improve alignment on customer growth and retention objectives.
Partnered with major enterprise clients including OCS, Tesco, Sainsbury's, and Iceland t o establish reporting frameworks and performance measurement capabilities where limited or no data visibility previously existed, delivering dashboards, KPI frameworks, and actionable insights that improved operational transparency, customer retention, workforce performance, and strategic decision-making.

Senior Data Analyst

Wunderman

2019.05 - 2019.08

Developed Power BI loyalty dashboards and data models for Shell using SAS EG.
Optimised SAS processes for customer contractibility analysis across 13 countries.
Enhanced forecasting performance by implementing exponential forecasting techniques.
Performed customer migration and purchase pattern analytics to support loyalty program decisions.

Senior Analytics Consultant

International Airlines Group Cargo

2018.10 - 2019.04

Designed Tableau dashboards and automated reporting pipelines for bid price analytics.
Built SQL-based BI tables and reporting structures for operational analytics.
Improved baggage capacity forecasting accuracy to 90% using regression models.

Senior Pricing Analyst

Honeywell Technology Solutions, India

2017.01 - 2018.07

Developed self-service Tableau analytics suite for aerospace inventory optimization.
Built analytics framework to identify $2.8M in pricing leakage opportunities.
Automated pricing leakage detection and forecasting processes using analytics and RPA.

Research Data Analyst

ANZ ,India

2016.02 - 2016.12

Performed spend analytics and outlier detection using SAS Enterprise Guide.
Developed KPI, governance, and resource utilization dashboards using Tableau and QlikView.
Built ARIMA-based forecasting models for capacity and workforce management.

Solution Integrator / Analytics & MIS

Ericsson ,India

2010.02 - 2015.05

Managed program delivery, stakeholder reporting, and business operations analytics.
Developed forecasting and multivariate analysis reports for strategic planning.
Led operational reporting and analytics for utilization, billing, and workforce planning.