Summary
Overview
Work history
Education
Skills
Websites
Certification
Timeline
Generic

Pamela Holt

Stoke on Trent

Summary

Energetic Sales Account Manager with knack for building lasting client relationships and driving revenue growth. Delivered strategic solutions that improved client satisfaction and increased sales performance. Known for consistently exceeding targets and fostering team collaboration.

Overview

16
16
years of professional experience
1
1
Certification

Work history

Sales Account Manager – UK

Aqualung Group
01.2023 - Current
  • Responsible for driving sales growth and building long-term partnerships across B2B and retail channels.
  • Managed key accounts, developed strategies, and represented the company at industry events.
  • Developed and executed strategic sales plans to achieve revenue and market share targets.
  • Managed key accounts and ensured partner satisfaction.
  • Onboarded new business partners to expand market reach.
  • Collaborated with internal teams to launch tailored promotions.
  • Analyzed market trends and competitor activity.
  • Represented Aqualung at trade shows and industry events.
  • Achievements include significant sales growth and successful product launches.

Business Development Manager

Key Training Limited
07.2022 - 01.2023
  • New business generation: Proactively create own pipeline using, Social Media, Cold Calling, historical database and mailshots to ensure KPI's of apprenticeship starts are met.
  • Marketing communications: Support the development and execution of marketing communications initiatives, including product launches, sales collateral, tradeshows, campaigns, social media presence, company website, public relations, internal communication and corporate events.
  • Conduct Training Needs Analysis: Gain an understanding of the intent behind customer learning and development strategies and the desired impact and return on investment.

Regional Training Consultant / Regional Manager

PADI Asia Pacific
08.2019 - 04.2022
  • Consultancy: Supported PADI members with hands on business consultancy and training support on a remote basis with country visits as required; sharing key insights of PADI objectives, promoting PADI education system and philosophy and sharing the company vision to ensure all members feel motivated and supported.
  • Sales strategy: Playing an integral role in developing tactical initiatives to drive new business, explore new business within existing portfolios and maximise opportunities through product promotions and marketing campaigns.
  • Target driven: Consistently tracking regional KPI progress and reviewing sales acceleration tactics; assessing business metrics to ensure performance meets objectives with careful evaluation of sales, certifications and retail, resort, and membership growth.
  • Compliance: Enforced the importance of teaching standards to PADI Members, ensuring full compliance to PADI processes and policies.
  • Digital product portfolio growth: Facilitating the conversion of traditional sales of paper-based materials to digital products; achieving a conversion rate of 125% against target for Thailand and Philippines and a 250% increase from 2016-2017 in Egypt, Turkey and Israel.
  • Product/consumer engagement: Building strong relations with retailers to promote PADI products; developing a clear understanding of consumer needs by visiting stores and engaging directly with consumers, conducting research, and integrating valuable customer insights into new campaigns.
  • New business: With strategic knowledge of the competitor landscape and new business opportunities, identifying potential retail stores and introducing new strategies to convert opportunity into actual sales through the promotion of PADI Dive Centres and Resort national promotions.
  • Event management: Leading sales training events to PADI members through webinars and face to face events, driving engagement and exceeding KPIs; managed training seminar content, catering to an average targeted audience of 250 people.
  • Assessments/ Centre reviews: Initiated marketing reviews for PADI centres, website and social media reviews, identifying areas of improvement and addressing these with proactive teaching and training of PADI members.

Territory Team Leader

PADI EMEA
01.2016 - 08.2019
  • Key Account management: Led relationships with key accounts across the region, supporting the sales representatives to deliver the right support and maximise sales opportunities; managed PADI Redistributors within Egypt equating to a yearly sales target of over 1,000,000 GPB.
  • Client focus: Worked directly with customers to deliver the highest standard of customer service; managed customer order timeframes and payment plans with meticulous precision, partnering with Sales Reps, Distribution and Finance.
  • Territory leadership: Supported and deputised for the Territory Director, motivating, and mentoring the team to achieve sales targets, consistently communicating sales goals, and supporting new business opportunities.
  • Performance management: Nurtured team development by identifying growth potential and promoting skill development through training and shadowing of other team members; initiated staff training schedules and ensured new starters received comprehensive inductions.
  • Team communications: Instilled a positive team morale by being the main point of contact to manage queries, provide business guidance, develop new ideas and resolve complaints; led team meetings to provide updates on best practices and continuing performance expectations.
  • Strategy compliance: Implemented strategies to ensure compliance to company regulations and performance goals.
  • Pricing: Played an integral role in developing regional pricing policies in line with local market conditions.
  • Promotion: Partnered with the Sales Supervisor to create and co-ordinate sales promotions to drive revenue; supported teams with identifying and capitalising on new sales opportunities.

Field Service Co Coordinator

PADI EMEA
05.2015 - 12.2015
  • Field support: As the main point of contact for Field Services staff, led a diverse work content from International Regional Manager Conference events and Regional Manager Logistics (diary management, travel arrangements).
  • Territory analysis/reporting: Managed monthly/quarterly RM reporting; presenting analysis, performing gap analysis, and delivering recommendations to drive KPIs in regions where performance expectations were not met.

Head Instructor / Agency representative

Khao Lak Scuba Adventures
09.2013 - 04.2015

Sales Representative

PADI Asia Pacific
01.2013 - 08.2013

Liveaboard Cruise Director

PADI Thailand
01.2009 - 01.2013

Education

NVQ Level 3 - Business Studies

Reaseheath College
Nantwich
1999 - 2001

Skills

  • Sales Strategy
  • Business Development
  • Client Retention
  • Public Speaking
  • Tactical Planning
  • Team Leadership
  • Event Management
  • Upselling/Cross-selling
  • Data Analysis
  • Territory Management
  • Digital Transformation
  • Training & Coaching
  • Problem-solving
  • Strategic planning
  • Contract review and interpretation
  • Account management
  • Lead generation
  • Salesforce
  • Training and Development
  • Staff education and training
  • Product demonstration techniques
  • Client acquisition
  • Pipeline development
  • New business development

Certification

  • PADI Course Director
  • EFR Instructor Trainer
  • Open Water Scuba Instructor

Timeline

Sales Account Manager – UK

Aqualung Group
01.2023 - Current

Business Development Manager

Key Training Limited
07.2022 - 01.2023

Regional Training Consultant / Regional Manager

PADI Asia Pacific
08.2019 - 04.2022

Territory Team Leader

PADI EMEA
01.2016 - 08.2019

Field Service Co Coordinator

PADI EMEA
05.2015 - 12.2015

Head Instructor / Agency representative

Khao Lak Scuba Adventures
09.2013 - 04.2015

Sales Representative

PADI Asia Pacific
01.2013 - 08.2013

Liveaboard Cruise Director

PADI Thailand
01.2009 - 01.2013

NVQ Level 3 - Business Studies

Reaseheath College
1999 - 2001

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Pamela Holt