Pagel COLIN

Utiq is a SaaS solution owned by Orange, Vodafone, Telefónica, and Deutsche Telekom, providing an identifier to enable better addressability and measurement in digital.

• Lead enterprise SaaS sales for global brand clients, managing full sales cycles from prospecting to negotiation and closing.
• Develop and execute strategic GTM plans to expand Utiq’s footprint with top enterprise accounts in EMEA.
• Build and maintain C-level relationships
• Collaborate cross-functionally with Product, Marketing, MDs to deliver SaaS solutions aligned with client business needs

LiveRamp is a data connectivity platform (SaaS) that enables brands to activate and measure customer data across channel.

• Designed and executed the FMCG proposition for EMEA, representing 20% of the overall revenue achievement year-over-year
• Secured 30% new business growth by winning enterprise FMCG clients (Nestlé, P&G, Pepsico, Mondelez, Unilever, Kellogg’s, etc.)
• Oversaw the Go-to-Market strategy for Carrefour retail media business across 8 international regions
• Delivered enterprise data collaboration platforms for FMCG, enabling insights, activation, and measurement across Social, programmatic and TV.
• Built executive-level solutions aligned with client and agency KPIs, consistently increasing performance
• Mentored 10 senior sellers across Spain, Belgium, Italy, and Brazil, boosting enterprise sales execution and deal closure.
• Partnered with US counterparts to coordinate 20 global FMCG accounts, ensuring alignment on SaaS solutions and pricing.
• Led sales teams in Spain and Benelux, fostering cross-market collaboration and performance consistency

• Led a team of 3 Account Directors, driving tailored enterprise strategies that delivered +20% revenue growth across key accounts.
• Conducted quarterly account planning and generated sales dashboards to identify revenue opportunities and better understand clients' needs
• Built and rolled out a sales process & training program, improving retention and recurring revenue
• Cultivated strong relationships with C-level executives to foster stickiness and business growth

• Achieved 137+% of quota by implementing a rigorous account planning process and engaging with the right stakeholders in each client (Sony, Audi, United Airlines, Toyota…)
• Strengthened client relationships and ensured 100% renewal rate by providing exceptional client responsiveness, proactive problem-solving and up-selling

• Drove revenue growth by securing 14 new medium and large brands and agency clients through tailored software solutions and collaborative relationship management

Weborama is a SaaS solution specializing in semantic AI and data collaboration, enabling brands and publishers to activate, analyze, and measure audiences with privacy-first insights across digital channels.

• Led a team of 2, overseeing day-to-day operations
• Expanded inventory and indirectly boosted revenue by securing partnerships with over 10 top-tier publishers, including Le Monde, Les Echos, 20 Minutes, Ouest France, and Le Figaro, through strategic prospecting and customized offers that increased their revenue potential
• Implemented a programmatic advertising solution by integrating a Demand-Side Platform (DSP), optimizing the media buying process

Criteo is a SaaS solution for commerce media, using data, AI, and collaboration to help brands and retailers activate audiences, drive performance, and measure impact across the open internet.

• Expanded inventory by 25% YoY through acquiring 40+ new small & medium publishers and proposing incremental revenue opportunities