Pablo Vergara Perez
Edinburgh
Summary
Experienced digital sales strategist with a strong focus on e-commerce growth and B2C markets, complemented by emerging B2B expertise. Proficient in platforms such as WooCommerce, Divi, and familiar with Shopify, alongside advanced skills in Google Analytics 4, Google Ads, and Search Console. Demonstrated success in managing email campaigns through Mailchimp and integrating AI for workflow automation. Adept at ensuring regulatory compliance with Scottish alcohol licensing laws. Excellent organisational skills, project management capabilities, and cross-functional collaboration experience. Career goal: to leverage digital marketing expertise to drive business growth and innovation.
Overview
24
24
years of professional experience
4
4
years of post-secondary education
Work history
Business Expansion Manager
Iberico Foods Ltd
Edinburgh
05.2025 - 11.2025
- Transitioned from freelance to full-time, continuing to lead digital retail growth and sales strategy.
- Led digital retail growth strategies, resulting in an increase in online sales performance by 86%
- Implemented effective online merchandising strategies, boosting conversion rates and customer engagement by 3.5%
- Managed end-to-end campaigns on digital platforms, tracking ROI and adjusting tactics for optimal results.
- Oversaw daily eCommerce platform performance, working closely with the warehouse team to ensure smooth order fulfilment and customer satisfaction.
- Collaborated with warehouse and logistics teams to optimise picking and packing processes, reducing error rates and breakages in transit
- Researched and sourced new products tailored for B2B and B2C markets, expanding the product portfolio.
- Developed compelling marketing content, including product descriptions and email campaigns, increasing engagement and sales.
- Integrated AI tools into daily workflows to automate repetitive tasks, improving efficiency and optimising performance across marketing, content creation, and data analysis
- Analysed sales data and customer insights to identify growth opportunities and optimise online content
Freelance E-commerce Manager
Iberico Foods Ltd
Edinburgh
09.2022 - 04.2025
- Created company e-commerce platform from scratch, building a seamless online sales channel
- Developed digital sales strategy including UX, merchandising, and targeted marketing campaigns
- Authored and optimized product listings, email campaigns and customer communications
- Ensured smooth website operation and effective order fulfilment in collaboration with internal teams
- Provided ongoing performance analysis and digital tool recommendations
Medical Administrator
Dr Thyne & Partners
Edinburgh
09.2022 - 04.2025
- Delivered high-level administrative support in a fast-paced healthcare environment
- Maintained confidentiality and compliance with data protection legislation
- Coordinated scheduling and communication across multi-disciplinary teams
- Developed skills in organisation, digital tools adoption, and professional communication
Founder & Director
Las Delicias Ltd
Edinburgh
02.2017 - 09.2022
- Founded and grew speciality Spanish food and drink retail business with a strong online presence
- Maintained compliance as a licensed premises holder with Scottish regulations on alcohol sales
- Directed ecommerce operations, including sourcing, inventory and digital marketing
- Executed pricing and promotional strategies to maximise sales and profitability
- Used customer data to continuously refine product range and marketing
- Increased staff productivity by introducing efficient work protocols.
- Created safe work environment, ensured worker satisfaction and retention rates remained high.
- Fostered customer loyalty with excellent service standards and quality products.
Sales Assistant
Edinburg Woollen Mill
09.2016 - 02.2017
- Delivered consistent customer service across in-store sales and merchandising.
- Supported stock management, promotional setups, and POS transactions.
- Retail Company
Hotel Assistant
Murrayfield Spire Hospital
09.2014 - 09.2016
- Provided catering services in clinical settings; collaborated with kitchen and nursing staff to meet dietary needs.
- Maintained hygiene standards and supported food preparation in accordance with care plans.
- Private Healthcare Facility
Sales Assistant
Gold Brothers
04.2014 - 09.2014
- Tourist Retail Company
Sales Assistant
Ferreteria Elester
09.2001 - 02.2014
- Hardware Retailer (Spain)
Hosekeeper
Romantik Hotel Zum Stern
06.2001 - 08.2001
- Hotel (Germany)
Education
Diploma - Business & Tourism Activities
UNED
Spain 10.1998 - 06.2002
Skills
- Platforms: WooCommerce, Divi, Shopify (familiar), Mailchimp
- Marketing & Analytics: Google Ads, Google Analytics 4, Google Search Console, Google Shopping
- Strong copywriting and digital content optimisation
- Excellent organisational, project management, and cross-team collaboration
- Regulatory Compliance: Scottish Alcohol Licensing
- AI Integration for Workflow Automation
Languages
English
Fluent
Spanish
Native
German
Beginner
Timeline
Business Expansion Manager
Iberico Foods Ltd
05.2025 - 11.2025
Freelance E-commerce Manager
Iberico Foods Ltd
09.2022 - 04.2025
Medical Administrator
Dr Thyne & Partners
09.2022 - 04.2025
Founder & Director
Las Delicias Ltd
02.2017 - 09.2022
Sales Assistant
Edinburg Woollen Mill
09.2016 - 02.2017
Hotel Assistant
Murrayfield Spire Hospital
09.2014 - 09.2016
Sales Assistant
Gold Brothers
04.2014 - 09.2014
Sales Assistant
Ferreteria Elester
09.2001 - 02.2014
Hosekeeper
Romantik Hotel Zum Stern
06.2001 - 08.2001
Diploma - Business & Tourism Activities
UNED
10.1998 - 06.2002