OZGE CEBI Salesforce Administrator

Professional Summary
Salesforce Administrator with over 3 years of experience supporting CRM operations, Salesforce administration, user management, reporting, training, and process optimisation. Experienced in FormAssembly support, release coordination, ticket management, stakeholder collaboration, and improving business processes through Salesforce solutions. Skilled in troubleshooting system issues, managing user access, supporting data quality, and delivering user training across different business functions. Possess foundational knowledge of Apex and Salesforce development concepts acquired through Salesforce development training.

Key Responsibilities & Achievements
Regularly reviewed and optimised Salesforce workflows, configurations, permissions, validation rules, fields, page layouts, and picklist values to improve operational efficiency, system usability, and data quality across the organisation. Managed Salesforce user administration activities, including creating new users, assigning profiles, permission sets, roles, and handling user access requests while ensuring compliance with business requirements and security standards. Acted as the first point of contact for Salesforce and FormAssembly support requests through Jira, ensuring tickets were properly logged, prioritised, categorised, resolved, or escalated to the appropriate team members within agreed SLA timelines.

Created, maintained, and troubleshot FormAssembly forms and processes to support business operations and improve workflow efficiency. Managed data uploads, updates, and data maintenance activities using Salesforce Data Import Wizard and Data Loader, ensuring high levels of data accuracy, consistency, and reliable reporting across CRM systems. Supported Salesforce release activities by performing sandbox testing, documenting system changes, assisting with release notes, and ensuring smooth deployment processes with minimal disruption to users.

Delivered Salesforce and reporting training sessions to users across multiple departments, helping improve system adoption, reporting knowledge, and overall user confidence. Created training materials, user guides, and support documentation to enhance learning and self-service support. Worked closely with internal stakeholders and cross-functional teams to identify recurring issues, recommend process improvements, and support business growth through better CRM usage, reporting, and operational efficiency. Maintained and updated internal knowledge base documentation, including troubleshooting guides, user access procedures, and best practices to improve team efficiency and support processes while continuously developing Salesforce knowledge through Trailhead learning modules and hands-on administration experience.