Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Certification
Languages
Timeline
Generic

Oyeronke Oyewole

Lincoln

Summary

Highly organized and detail-oriented professional with a proven track record in project management, creative problem-solving, and team leadership. Successful in managing multiple priorities with a positive attitude and a commitment to meeting team goals. Experienced in budget management and client engagement. Seeking a full-time position that leverages interpersonal skills, excellent time management, and problem-solving abilities to tackle professional challenges and create engaging content for viewers.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Digital Media Manager

Netcargo International Limited
01.2016 - 12.2022
  • Spearhead email marketing campaigns, owning the process from ideation to execution, resulting in 10% increase in open rates and 3% boost in click-through rates
  • Effectively segment and target audiences to drive engagement and conversions
  • Maintain the company's website, ensuring it remains up-to-date and visually appealing
  • Create, upload, and publish fresh content using the WordPress content management system, resulting in a seamless online user experience
  • Utilize marketing automation tools to design and implement multiple email marketing campaigns, increasing lead generation and customer retention
  • Implement A/B testing to refine email marketing strategies
  • Collaborate with the internal communications team to guarantee that employee messaging and branding guidelines are consistently adhered to, reinforcing the company's identity and values
  • Provide invaluable support to the Graphics, Marketing, and Business Development teams, contributing to project success and team synergy as required
  • Continually maintain and enhance the company's intranet, improving the user experience and accessibility of vital information for employees
  • Optimized website content for improved search engine rankings and increased organic traffic.
  • Analyzed web analytics to identify trends, optimize user experience, and increase conversion rates.
  • Collaborated with cross-functional teams on integrated marketing campaigns for maximum impact.

Social Media Marketing Executive

McOye Couture
01.2011 - 12.2014
  • Boosted brand engagement by creating and implementing targeted social media campaigns.
  • Enhanced online presence for clients through strategic social media management and content creation.
  • Collaborated with marketing teams to develop cohesive digital strategies, resulting in increased conversions and 100% increase in sales.
  • Analyzed performance metrics, making data-driven adjustments to optimize results for various platforms.
  • Managed company's reputation by monitoring and addressing feedback on social media channels, ensuring positive customer experiences.
  • Conducted competitor analysis to inform content strategy and stay ahead of industry trends.
  • Organized engaging promotional events that generated buzz around product launches or initiatives.
  • Built a strong online community through consistent interaction with followers, fostering brand loyalty among customers.
  • Utilized analytics tools to track KPIs, guiding future strategy decisions based on data insights.
  • Crafted persuasive ad copy that drove clicks and conversions while adhering to platform guidelines.
  • Balanced paid advertising budgets with organic growth strategies, optimizing the overall performance of social media campaigns.
  • Created and managed social media campaigns to increase brand engagement.
  • Conducted market research to identify new opportunities and target markets.

Education

Master of Science - Digital Marketing

University of Lincoln
Lincoln, United Kingdom
02.2024

Bachelor of Science - Mass Communication

Joseph Ayo Babalola University
Osun State, Nigeria
08.2015

Skills

  • English
  • Yoruba
  • Microsoft Office
  • Word
  • PowerPoint
  • Excel
  • Adobe Creative Cloud
  • HTML
  • CSS
  • SASS
  • REACT
  • WordPress CMS
  • UI/UX
  • Shopify
  • Wix
  • Website Content Management
  • Brand Development
  • Digital Strategy
  • Content Creation
  • Marketing Automation
  • Strategic Planning

Affiliations

  • **Assoicate of Marketing

Certification

  • Certified Marketer, Hubspot - 6 Months

Languages

Yoruba, Igbo
Native language
English
Proficient
C2

Timeline

Digital Media Manager

Netcargo International Limited
01.2016 - 12.2022

Social Media Marketing Executive

McOye Couture
01.2011 - 12.2014

Master of Science - Digital Marketing

University of Lincoln

Bachelor of Science - Mass Communication

Joseph Ayo Babalola University

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Oyeronke Oyewole