OSKAR LÓPEZ
London
Summary
Hybrid professional with extensive experience in marketing and sales across diverse markets and business cycles. Proven track record in local and global leadership roles, driving strategic initiatives and execution.
Overview
29
29
years of professional experience
6
6
years of post-secondary education
Work history
GLOBAL CATEGORY & OMNICOMMERCE DIRECTOR
WaterWipes
London
05.2023 - 06.2025
- Developing global strategy across 40 markets to enhance WaterWipes category development.
- Initiating omni-commerce initiatives, driving Perfect 5P Store guidance, and leading the digital shelf enhancement.
- Influencing senior stakeholders, customers, and distributors to overdrive the company's category expansion ambitions.
- As part of the Global Commercial Excellence team, growing capabilities, and establishing global business processes and tools.
CO-FOUNDER & DIRECTOR
five of us
London
09.2021 - 09.2023
- Established family start-up focused on online D2C nursery and kidswear market.
- Developed comprehensive online D2C launch plan, incorporating financial model and marketing strategy.
- Directed business development, digital marketing, and sales operations for growth.
GLOBAL SHOPPER & CUSTOMER MARKETING DIRECTOR - FABRIC TREATMENT
Reckitt
Amsterdam
01.2018 - 05.2021
- Global remit across 70 markets.
- Defined channel-specific Go-To-Market strategies for e-commerce and value channel.
- Created and implemented Global Fabric Treatment Category Growth Strategy, achieving top customer engagement and category growth.
- Initiated Global Perfect Store Execution Model, supporting localisation to enhance category penetration and brand conversion.
- Co-developed Global Price & Promo principles with Net Revenue Max team. Designed the Point of Purchase execution pillars for the Sustainability Roadmap.
- Promoted omnichannel strategies and commercial tools to engage customers and to drive profitable growth.
CUSTOMER MARKETING LEAD - AUTODISH, UK
Reckitt
Slough
07.2016 - 12.2017
- Defined a comprehensive UK ADW Category Growth Strategy with effective in-store activation models.
- Guided account teams to achieve successful customer engagement for category plans in major retailers.
- Facilitated a market share recovery of the Finish brand, improving instore execution across all channels.
- Contribute to maximise revenue through strategic pricing, promotional optimisation, and trade term enhancements.
TESCO ACCOUNT TEAM LEAD - HYGIENE & CONSUMER HEALTH, UK
Reckitt
Slough
07.2013 - 06.2016
- Run P&L of Reckitt's 2 biggest business units (Hygiene & Health), leading 10 direct reports, reporting to Tesco Global Sales Director.
- Transformed Tesco JBP, generating significant trade investment efficiencies for profitable initiatives.
- Recognised as Tesco Health Care Category Management Partner of the Year for outstanding Cold&Flu season strategy and POP execution.
- Led Foot Care category expansion, doubling category value within two years.
SENIOR NATIONAL ACCOUNT MANAGER / NATIONAL ACCOUNT MANAGER - SPAIN
Reckitt
Barcelona
01.2008 - 06.2013
- Held full P&L accountability for major Spanish retailers (Carrefour, Eroski, and Lidl), leading a team of five.
- Designed customer plans to achieve financial objectives during the 2008 crisis, adapting to new dynamics.
- Re-engineered retailer relationships, fostering category growth discussions post-recession, returning to profitable growth
- Managed International JBP negotiations with Carrefour G5 Leadership Team, including Mas de Marge projects
HEAD OF FIELD SALES FORCE / TRADE MARKETING MANAGER - SPAIN
Reckitt
Barcelona
10.2004 - 12.2007
- Reporting to the Sales Director and leading a team of 100 reps and merchandisers, transformed Reckitt Field Sales Force into a fully internally sourced team, introducing performance measurement systems and updated monitoring tools, which significantly increased 4P compliance.
- Led Sales Transformation Project with McKinsey to redefine Reckitt Spain Sales Operating Model and organisation.
CATEGORY MARKETING MANAGER / JUNIOR MARKETING ROLES - SPAIN
Reckitt
Bilbao / Barcelona
07.1996 - 09.2004
- Blended experience of local and European responsibilities across Personal Care and Hygiene brands.
Education
Certificate of Higher Education - Digital Marketing
London Business School
London 09.2021 - 12.2021
BBA - Business and Law
Deusto University
09.1991 - 07.1996
European Economic Studies Diploma - Economics
Deusto University
09.1995 - 06.1996
Skills
- Commercial Strategy and Planning
- Category Development
- Shopper & Customer Marketing
- Retailer Engagement
Languages
Spanish
Native
English
Proficient (C2)
Timeline
GLOBAL CATEGORY & OMNICOMMERCE DIRECTOR
WaterWipes
05.2023 - 06.2025
Certificate of Higher Education - Digital Marketing
London Business School
09.2021 - 12.2021
CO-FOUNDER & DIRECTOR
five of us
09.2021 - 09.2023
GLOBAL SHOPPER & CUSTOMER MARKETING DIRECTOR - FABRIC TREATMENT
Reckitt
01.2018 - 05.2021
CUSTOMER MARKETING LEAD - AUTODISH, UK
Reckitt
07.2016 - 12.2017
TESCO ACCOUNT TEAM LEAD - HYGIENE & CONSUMER HEALTH, UK
Reckitt
07.2013 - 06.2016
SENIOR NATIONAL ACCOUNT MANAGER / NATIONAL ACCOUNT MANAGER - SPAIN
Reckitt
01.2008 - 06.2013
HEAD OF FIELD SALES FORCE / TRADE MARKETING MANAGER - SPAIN
Reckitt
10.2004 - 12.2007
CATEGORY MARKETING MANAGER / JUNIOR MARKETING ROLES - SPAIN
Reckitt
07.1996 - 09.2004
European Economic Studies Diploma - Economics
Deusto University
09.1995 - 06.1996
BBA - Business and Law
Deusto University
09.1991 - 07.1996
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