Oscar Edwards
Cardiff
Summary
Innovative multimedia and data journalist leading Young Talent Network Cardiff Hub. Expertise in audience behaviour analysis, SEO strategies, and Google Analytics enhances engagement and optimises content. Contributions as Next Generation Committee member fostered organisational growth. Skills in interviewing, article writing, and photo editing as well as supporting advanced digital media strategies.
Overview
4
4
years of professional experience
Work history
Digital Journalist
BBC Wales
2024.11 - 2026.06
- Written captivating stories focused on engaging with working families and 16-25s to reach underserved audiences.
- Pitched and proposed story ideas to editorial teams for consideration and approval.
- Worked with the online team to develop stories to be published on multiple platforms
- Researched, wrote and produced several stories that have led the Welsh BBC index and featured in the most read articles across the BBC network.
- Worked with correspondents to edit and improve their copy to maximise engagement when published.
- Collaborated with editorial teams to meet tight deadlines and publishing schedules.
- Worked on live pages covering a variety of events such as the Oasis tour and Welsh election coverage on the BBC website.
- Reported on and produced a Big Cases true crime investigation episode for BBC iPlayer.
- Produced compelling multimedia content by utilising video, audio and text.
Radio Journalist
BBC Wales
2024.05 - 2024.11
- Read and wrote hourly bulletins for BBC Radio Wales.
- Liaised with correspondents to source audio clips for radio programs.
- Attended daily meetings with editors to discuss upcoming stories and treatment for radio.
- Delivered news to the audience in an effective and impactful way to maximise engagement with audiences.
- Read bulletins for live shows requiring excellent timekeeping.
- Worked with newsgathering team to chase leads and get information to update stories each hour.
- Fact-checked all information prior to broadcast to ensure accuracy and credibility of news reports.
- Conducted insightful interviews with guests for increased listener engagement.
- Pitched creative ideas for new programmes, enhancing the station's appeal to diverse demographics.
Journalism Advanced Apprentice
BBC Wales
2022.01 - 2024.05
- Completed a term with each department familiarizing myself with the newsroom.
- Attended training weeks at BBC bases around the UK with experts in each field.
- Completed media law and scenario-based exams in line with the NCTJ Level 7 Qualification.
- Served as an Early Careers Ambassador supporting apprentices and new starters at the BBC.
Education
Bachelor of Arts - Journalism
University of Derby
Derby 09/2017 - 06/2020
Skills
- Next Generation Committee member May 2024 – July 2025
- Young Talent Network Cardiff Hub Lead March 2026 - present
- Interviewing
- Article writing
- Photo editing for social media publication
- Multimedia storytelling
- Understanding audience behaviour
- SEO techniques
- Google analytics application
- Data journalism
Timeline
Digital Journalist
BBC Wales
2024.11 - 2026.06
Radio Journalist
BBC Wales
2024.05 - 2024.11
Journalism Advanced Apprentice
BBC Wales
2022.01 - 2024.05
Bachelor of Arts - Journalism
University of Derby
09/2017 - 06/2020