Summary
Overview
Work History
Education
Skills
Profile
Interests
Timeline
Generic

Orin Aubad

Larkhall,Lanarkshire

Summary

Results-driven CRM & Data Analyst with expertise in data analysis, trend identification, and dashboard implementation to enhance business processes. Co-ordinated cross-functional teams to resolve complex issues, driving operational improvements. Skilled in SQL, forecasting, and marketing strategies within agile environments. Conducted competitive analysis and developed data visualisations to optimise marketing outcomes and enhance targeting strategies.

Overview

7
7
years of professional experience

Work History

CRM & Data Analyst

Product Guru
Glasgow
05.2026 - Current
  • Managed CRM systems to track customer interactions and sales, enhancing data accuracy and accessibility.
  • Coordinated with cross-functional teams to resolve complex customer issues, improving response times and customer satisfaction.
  • Investigated issues impacting organisational operations and service delivery to understand root causes, prepare detailed reports and recommend corrective actions.
  • Monitored staff performance, developing targeted improvement plans to enhance service delivery.
  • Delivered exceptional customer service, resolving queries and complaints swiftly to maintain high satisfaction levels.
  • Created sales and revenue-generating opportunities in new markets to improve profit margins.

Junior Data Analyst

Product Guru
Glasgow
11.2023 - 04.2026
  • Analysed large datasets to identify trends and anomalies, providing actionable insights for business improvements.
  • Designed and implemented dashboards and reports to visualise data for easy interpretation by non-technical users.
  • Contributed to the streamlining of data collection processes, reducing data acquisition time by 25%.
  • Engaged in continuous learning of latest data analysis tools and techniques, strengthening team capabilities.

Support Worker and Relief Duty Officer

Blackwood Care
Glasgow
04.2019 - 11.2023
  • Supported community members by providing attentive care tailored to their specific needs.
  • Managed responsibilities for personal care and medication administration, coordinating communication among healthcare professionals and family members to ensure continuity of care.
  • Engaged in meaningful conversations with clients, ensuring effective communication while respecting their wishes and feelings.
  • Served as relief duty officer for two years, stepping into leadership roles as required.
  • Within this role I effectively take over the role of the team leader, overseeing the work rota for all staff and ensuring that working standards are upheld to the highest degree.
  • Addressed staff illnesses and workplace incidents, coordinating with emergency services to ensure swift resolution and safety.
  • Engaged with community members, fostering respect and understanding for diverse backgrounds to enhance inclusivity and support.
  • Collaborated with other departments to ensure data accuracy and integrity.
  • Reviewed large amounts of data across multiple platforms and sources to determine operational impacts and needed actions.
  • Recommended changes to policies, procedures or processes based on findings from data analysis.
  • My job often requires that I work alone and therefore a great deal of trust must be established with my work ethic among peers, my managers and the clients.

Freelance Data Analyst

Taylormade Digital
Glasgow, Lanarkshire
05.2023 - 06.2023
  • Implemented visualisations and dashboards to help senior management make informed decisions.
  • Extracted insights from internal and external data sources to inform strategic decision-making.
  • Recommended changes to policies and procedures based on analysis findings, improving operational effectiveness.
  • Created marketing dashboards and reports to track KPIs and communicate campaign effectiveness.
  • Conducted competitive analysis, identifying strengths and weaknesses to enhance marketing campaigns.
  • Assisted in identification and segmentation of target audiences for marketing campaigns.

Education

Diploma of Higher Education - Data Analyst SCQF Level 8

QA Limited
Edinburgh, EDH
01-2025

Diploma of higher education - Human Biology with sociology and psychology

Glasgow Caledonian University
Glasgow
06-2016

Skills

  • CRM management
  • Data analysis
  • SQL
  • Forecasting reports
  • Trend identification
  • Dashboard implementation
  • Marketing improvement
  • Data interpretation
  • Agile methodologies
  • Task prioritisation
  • Teamwork and collaboration
  • Customer management

Profile

https://www.linkedin.com/in/orinaubad

Interests

  • Hiking
  • Painting

Timeline

CRM & Data Analyst

Product Guru
05.2026 - Current

Junior Data Analyst

Product Guru
11.2023 - 04.2026

Freelance Data Analyst

Taylormade Digital
05.2023 - 06.2023

Support Worker and Relief Duty Officer

Blackwood Care
04.2019 - 11.2023

Diploma of Higher Education - Data Analyst SCQF Level 8

QA Limited

Diploma of higher education - Human Biology with sociology and psychology

Glasgow Caledonian University
Orin Aubad