Summary
Overview
Work history
Education
Skills
Languages
Timeline

Oreoluwa Konigbagbe

Coventry,West Midlands

Summary

I am a creative marketing professional driven to increase brand awareness and online presence through creative and trend-forward content. I manage diverse platforms to help clients achieve organic and sustainable growth. I am a collaborative team player with a passion for driving client success.

Overview

3
3
years of professional experience

Work history

Social media manager

Girlcessity
Lagos, Nigeria
03.2023 - 09.2023
  • Implemented a social media strategy that increased followers by 7,000 within six months organically.
  • Produced social media content that achieved over 2 million impressions and contributed to a 20% increase in website traffic.
  • Drove a successful user-generated content campaign, resulting in a 30% increase in brand mentions and a 20% rise in customer engagement.
  • Scheduled and optimized social media posts, leading to a 25% increase in overall reach and a 15% improvement in community engagement.
  • Drove successful online advertising campaigns, achieving a 3.5X return on ad spend (ROAS) and increasing brand visibility with a 20% boost in click-through rates.
  • Produced photo and video content with excellent editing skills.
  • Suggested and implemented new promotions and strategies to increase brand awareness.
  • Developed and implemented overarching social media strategies, informing decision-making on future campaigns.
  • Scheduled social media posts using Hootsuite, optimizing reach and maximizing community engagement.
  • Adapted social media plan based on market research and customer data.
  • Drove website traffic by writing witty and creative social media content and blog posts.

Talent Account Manager

Blue Lion Talent Ltd
Nuneaton, Warwickshire
02.2022 - 02.2023
  • Managed and guided a diverse portfolio of these 3 social media influencers and content creators.
  • Created, wrote, and curated engaging content for various platforms, including TikTok, Instagram, Facebook, and YouTube.
  • Conducted brainstorming sessions to ideate and develop innovative content strategies.
  • Facilitated shooting and editing processes to ensure high-quality content production.
  • Organized and managed collaborations, sponsorships, and advertisements to enhance influencer visibility and revenue

streams.

  • Implemented effective mail management strategies to connect influencers with relevant opportunities and partnerships.
  • Orchestrated and managed live streaming events, optimizing engagement and audience interaction. This made 2 out of my 3 talents consistently reach the top 5 weekly rankings on TikTok live in the UK..

Social Media Manager and Customer Care Rep.

The Milkbooster
Lagos, Nigeria
11.2020 - 08.2022
  • I created, wrote, and edited relatable content that has helped increase the brand's Instagram views to 20,000-100,000 views per reel.
  • I conducted research to learn more about current trends, developments, and perceptions about pregnancy, breastfeeding, and lactation.
  • I came up with professional materials, sourced for content creators and managed direct messages on Instagram
  • Maintained brand values, verifying consistent copy and visual tone in line with brand guidelines.
  • Produced photo and video content with excellent editing skills.
  • Developed and implemented overarching social media strategies, informing decision-making on future campaigns.
  • Brainstormed to generate original online campaign ideas, innovative social engagement strategies, and compelling digital content.
  • Adapted social media plan based on market research and customer data.
  • Improved brand coverage across various platforms through strategic advertising campaigns.
  • Created engaging press releases to gain print and broadcast coverage.
  • Responded to comments, messages and feedback to build brand activity profiles.

Education

Bachelor of Science - Sociology

University of Lagos, Lagos
01.2018 - 06.2021
  • Elected to PRO for the Department of Sociology in 2019
  • Elected to Vice President for the Department of Sociology in 2021
  • Awarded Social Media Personality of the year in 2018, 2019, 2021


Skills

  • Content creation
  • Social strategy development
  • Creative Writing
  • Social analytics and reporting
  • Content pipeline management
  • Digital advertising management
  • Key audience analysis
  • Social media campaign analysis
  • Canva
  • Video Editing
  • UX design

Languages

English
Fluent

Timeline

Social media manager - Girlcessity
03.2023 - 09.2023
Talent Account Manager - Blue Lion Talent Ltd
02.2022 - 02.2023
Social Media Manager and Customer Care Rep. - The Milkbooster
11.2020 - 08.2022
University of Lagos - Bachelor of Science, Sociology
01.2018 - 06.2021
Oreoluwa Konigbagbe